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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

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Social Media for Customer Service: Are you listening?

Mindjumpers

While customers use social media platforms to complain about service or product, only half of them expect a company response – a low bar for customer service performance. This is good since only three out of ten companies respond to customer service complaints made via Twitter.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook.

5 Facebook Marketing Tips for Agencies

agora pulse

As Facebook has evolved from a “nice-to-have” to a “must-have” business tool, many companies employ agencies to dedicate the time required to manage their Facebook presence and market their products. 2) Train Offline Staff.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A driving force behind the company’s SUBSCRIBERS RULE!

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Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Somebody sending a mean tweet about your company doesn’t constitute a crisis. When the company does not know any more than the public about what’s going on. A social media crisis has a potentially material impact on the company overall. Create a Crisis FAQ.

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

If not, Google offers a comprehensive FAQ on getting included in the news search engine. Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. Hire a company or check out this guide for how to DIY.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Education/Training. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. in train schedules, snakes, the weather, deep-fry cookers or telegraph pole insulators).". White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources.

4 WordPress Alternatives: the What, Where, and Why

ProBlogger

Habari is a secure blogging platform designed from the ground up with the current and future needs of the blogging community firmly in mind. Habari support is available via: FAQ. package FAQ. a thorough FAQ. This guest post is by Matt Setter of MatthewSetter.com.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

” Schools, the authors claim, need to teach in such a way that these skills become second-nature to high school graduates, and graduates can apply these skills in college or postsecondary training programs, which lead to success in up-and-coming occupational fields. Doug Johnson.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Was the training inadequate? When I proposed PPI as the solution to ineffective knowledge use, however, my boss said he was doubtful that, if they werent willing to take the time to attend the firms courses or computer-based training on the use of knowledge resources, they were just as unlikely to make time for PPI. Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. Fast Company Blog. Fast Company.

How to Save the World - PKM An Update

Buzz Marketing for Technology

Was the training inadequate? When I proposed PPI as the solution to ineffective knowledge use, however, my boss said he was doubtful that, if they werent willing to take the time to attend the firms courses or computer-based training on the use of knowledge resources, they were just as unlikely to make time for PPI. Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. Fast Company Blog. Fast Company.

PKM and the Organization - Pollard

Buzz Marketing for Technology

Many training departments saw it as the content side of training, and wondered why it didnt report to them. Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Pick up the phone, walk down the hall, use IM (if your company allows it), use Skype (if your company allows it), or, as a last resort, send an e-mail to the people who might know what you need to know.

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

SLA Community. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Like many companies, my organization provides a community that supports the use of information technology and. Membership FAQs. General Industry FAQs.

11 Heads Are Better Than One #QLDBLOG

ProBlogger

I listened closely to the observations and advice given about my blog and company. Again, I documented things that I could apply to my company, MCP Actions. Since the trip, I have increased my Twitter presence slightly and started building communities on Pinterest and Instagram.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. Thus it seems that the very people that are today putting together the RFPs, often are the ones that have had no training in critical thought.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

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4 Simple Growth Strategies Any Breakthrough Blog Can Learn From Pinterest

ProBlogger

Like most great entrepreneurs, he created the company out of his own interests, passions, and purpose. Throughout history, truly great companies answer these question: Who are we? In fact, purpose is the catalyst for all great companies and organizations.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged.

Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. These types of half-cocked efforts almost invariably fail, and then those companies use those initial failures as a rationale for non-participation – sometimes for years. And anyone who tells you they absolutely know what will work for your company definitely does not understand this business.

Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

21st Century Tools: Recognizing that "technology is, and will continue to be, a driving force in workplaces, communities, and personal lives in the 21st century," Learning for the 21st Century emphasizes the importance of incorporating information and communication technologies into education from the elementary grades up. My students just had a film festival last week that over 500 community folks attended. City Council for their commitment to giving our community a voice.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I feel that PR companies can be a huge education resource to their clients.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. link] jaybaer The measure of a man (or company) isn't how they handle themselves when times are good, but when times are bad.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. The domestic beer is Budweiser or Bud Light, and although the company is now owned by Europeans, it is still brewed in St.

Grow Your Blog Business: The Earn-Millions-in-Your-Flip-Flops Framework [Case Study]

ProBlogger

Answers for popular FAQs within your subject area. Basically, we’re talking about one-on-one personalized training here. Through consistent posting she was able to foster a community of active discussions and engaged bloggers who were interested in what she had to say. How can a company not be excited about this? This guest post is by Stephan Spencer of The Art of SEO.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Companies must also uphold privacy laws. You have to train employees too. Social-media marketing & customer service can be legal minefield &companies need to stay alert [link] [link] Keeps You In Control How to avoid a social-media lawsuit [link] [link] Tom Tibbits Protecting yourself from social media lawsuits. I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless.

You're Invited to the Socialpalooza

Convince & Convert

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. link] Zack Wow, list of heavy hitter presenters… you're in good company. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. going so our COMMUNITY INFLUENCERS ?can

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. The company can’t ignore me then!&# – [link] [link] Ian Greenleigh It certainly doesn't make sense for all companies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As befits the CEO of a company built on a wide-open corporate culture, Hsieh is remarkably candid about his successes, failures, and fortunes throughout, and this first section is the strongest in the book. Hsieh and his co-founders’ went to truly extraordinary lengths to keep the company alive, including housing employees in their homes. Each harrowing near death of Zappos makes you cheer that much louder inside when the company eventually succeeds on a grand scale.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You cannot just show up to the party and create your 10 podcasts, and not think about what keywords apply, what the psychology of the people using those keywords is, and how your company can fulfill those needs. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do. A company rang me recently to say that Google black listed them.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do. A company rang me recently to say that Google black listed them.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Instead of dismissing new, potentially valuable tools because of limited bandwidth, set up company-wide “assessment competitions” that allow everyone to get involved: Give prizes to the folks who use emerging tools to identify client opportunities and customer pain points.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You can also ask for training to make sure you’re using all the features to the best advantage. I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I completely agree that national companies need to establish a local voice in order to stay relevant.