Social Media Exercise: Hoyts Cinema

Laurel Papworth

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? I chose Hoyts for this exercise cos I believed and had experienced every word (the rant came first, post second).

How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies.

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How to Name Your Private Online Community


The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement.

Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity SMM

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Guest post by Brooke Cade.

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Levey didnt bother to name them, but you dont need an MD to guess what he was talking about: too much smoking, drinking, eating, and stress, and not enough exercise. Great companies run SAP, not just great big companies.

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. Fitfiend has a nice interface and seems to be a nice little community with a tag line stating, “fit, active, connected&#.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business


Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. I spoke to executives from several top fitness brands to get an understanding of how they are maximizing the potential of social community. Community Needs To Be Part Of The Company’s DNA.

Class 40

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Most companies are blind to the massive PR resource that is their workforce. Now consider this exercise in the real-time social media scenario. You may want to run a pilot with a few employees before implementing the program company wide. Guest Post by Jessica Davis.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

How To Create A Know-It-All Company - - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. operations for the company (and a recruiter himself), weeds out people who blame others.

Monitoring What Others Are Saying About Your Organization


Think of this exercise as the narcissistic approach to brand management. This complaint search can help you to search over 40 complaint sites, so you can check to see whether your company is among them. Cool Social Tools Nimble Nonprofit Open Community Risk and Social Media

Why You Should Encourage Social Advocacy among B2B Employees


When we discuss brand advocates, it often refers to influential persons outside of the company – media and bloggers with a large following, for example. Firstly, your employees know more about your brand and company culture than anyone else. Featured Implementation Open Communit

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How to Be a Storyteller

Convince & Convert

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time.

How To 169

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Not community driven content. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community).

Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

Facebook has introduced new tools to its app, Messenger, that make it easier for users to report conversations that violate the network’s community standards. Active Status, Video Editing, Trending Topics and Smart Replies all support personal branding exercises with easy to use automation.

Shifting Your Brand’s Content Strategy During COVID-19


Companies everywhere have had to adjust and make shifts because of realities like canceled events, smaller budgets, and the inability to collaborate in person indefinitely. People are experiencing a lot of worries—about their health, about the economy, and about the state of the world at large—and the last thing they need is companies trying to push their products or services instead of trying to bring their communities together.

Bank Transfer Day

Laurel Papworth

Of course we will still have Media: the need for one part of the community to find out News from another part of the community remains with us. And of course we will still have banks: one part of the community still needs to transfer assets to another part of the community.

Bridging the Social, the Human, and the Practical


This is a guest post by Carlos Restrepo, CAE, Managing Director at MemberFuse , which is the community platform provided by Avectra. That is the question I’m learning more about as I focused on how do you measure success and therefore deliver value for social communities.

Social Media Training for February March 2012

Laurel Papworth

Handson means the practical exercises are computer based (we have a lab). We cover the basics of the service and then use the computers to gain hands on practical use of LinkedIn for both Professional but mainly Company use, which the student can continue to use after the course.

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. The courses are a mix of lecture, group challenges and computer based exercises (if you have laptops/computer ). Students will develop strategies on how to monetize their customer communities.

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Why Associations Should Be Planning Their LinkedIn Exit Strategy


To me, the announcement feature has been the one redeeming feature of a groups feature that gives you no control over the information about members or even the ability to post your association’s own content in your own community.

Industry certification a must for social media career success

Sherrilynne Starkie

The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite).

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Desire to make things better for their teams and the company as a whole. Guest post by Liz Greene.

Brands 201

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Influencer Marketing 201: Working With Influencers


To help answer some frequently asked questions about working with influencers , we talked to Brittany Hennessy , bestselling author of Influencer: Building Your Personal Brand in the Age of Social Media and co-founder of Carbon August, a technology company building solutions for influencers.

When Agencies Can’t Be Transparent

Dave Fleet

In crisis communications exercises in journalism school, we were taught to share only important and straight to the point facts with the public. Why, then, do we throw stones at companies and critique their responses?

How You Can Use Your Influence to Help


I knew closing down this home meant these girls would have to go into other homes or back to their communities (most filled with huge violence and abuse) and wanted to do what I could to help. I asked for people in my online community to donate items that I could auction off. The Gift Exchange is a really fun, feel-good exercise where I partner people up so they can send on gifts to people they’ve never met before. Build Community

Creating a Life List

Justin Levy

Similar to the three words exercise , the value of creating a life list is to serve as guiding pillars for your travels through life. There are a few companies that offer hot air balloon rides in Napa Valley so this coming year I will be making it a goal to have this experience.

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Dear CEO: I’m Right Here But You Don’t See Me

Waxing UnLyrical

And I know you’re hoping that this will translate into a more profitable bottom line for the company. It’s part of an ebook called “ Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration.&#. This is a bit of a different post today.

Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

“While the food system is complex and its problems multi-faceted, we know that the world’s largest food and beverage companies have enormous influence. I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find.

Brands 261

Social Media Network / Online Reputation Management

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Just the way we have freedom to mention what we like, they too can exercise the same freedom and mention what they like. Hi Folks, do you work as an Online Community Manager?

Ultimate Guide to User-Generated Content


Building a loyal fan base and community around your brand. UGC Best Practices #5: Encourage UGC That Builds Community. Off the back of their successful campaigns each year, Apple hosts a monthly community challenge to encourage their community to keep the #ShotOniPhone hashtag strong.

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Creating a value driven Target Market with 1 question

Marketing to Serve

Without value, there is no way a company will receive a price in exchange for its market offering. I have been involved in companies and organisations that find themselves in this zone.

Hot Association Marketing Jobs This Week – December 22


Manager, Online Communities (Collaborate) , ASAE: The Center for Association Leadership – The Volunteer manager responsible for ASAE’s Collaborate is a critical member of the ASAE volunteer relations team.

Social Media Strategy? Think Like a Reporter

Webbiquity SMM

In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. Update your company’s Facebook page? What is your company aiming to accomplish through social media?

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Social Spotlight: Four brands that shine through dark times

Sprout Social

With its doors closed to the public to limit the spread of the coronavirus, the Shedd’s animal caregivers sought to keep their charges’ routines as normal as possible, and that included providing opportunities for exploration and exercising normal behaviors. Alterra Mountain Company.

Class 84

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. This isn’t to say that Facebook should be a central part of every company’s social strategy.

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Challenges are an essential feature of TikTok’s community and probably the best known of all the marketing techniques. A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising.

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Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth

Complete Section 10 on Rituals and Rites of Passage in an Online Community particularly focussing on Conversation Diary around holidays and events. From Pizza to Shoes to Banks, they all grab Valentines day for competitions, promotions and online community activities.

Realignment #6: Relationship-Driven Leadership


It is not the same as flexing your muscles to assert control, exercising wise stewardship of your endowment, or using clout and political skills to secure a major investment. Excerpt from the new book : The Demand Perspective: Leading From the Outside In. ————-.

Most webinars stink. What can we do about it?


This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. Create a multi session program that includes self paced exercises and opportunities for interaction between webinars.