Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Company 279

Company Health Care Energy Groups 279

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. In the marketing realm, there’s a lot of talk about empathy.

B2B 100

B2B Marketing Exercises How To 100

Likeable

SEPTEMBER 17, 2019

And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. We also tapped Jacqueline Elkort, Community Management Supervisor here at Likeable, so you have our take. A tone of voice exercise.

Influencer 81

Influencer Marketing CPM Fashion 81

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 91

Analysis Report Examples Tools 91

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Review 186

Review Marketing Metrics Sentiment 186

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Likeable

MARCH 25, 2020

Companies everywhere have had to adjust and make shifts because of realities like canceled events, smaller budgets, and the inability to collaborate in person indefinitely. No matter what industry you’re in, odds are you’ve been impacted in some way—and so has your marketing strategy. Reassess your pre-existing content.

Strategy 83

Strategy Content Exercises Communities 83

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Buffer Social

OCTOBER 31, 2022

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. it’s a new year we're excited to share some things we’re exploring for Communities early 2022 🤞 — Twitter Communities (@HiCommunities) January 5, 2022.

Social Networking 83

Social Networking Film GPS Communities 83

Pixlee

SEPTEMBER 20, 2017

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another.

Communities 62

Communities Brands Class Community building 62

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. It was through this exercise that we established Sprout’s seven core values.

Brands 127

Brands How To Authentication Exercises 127

Proactive Report

JUNE 16, 2012

Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. AARP was the logical community to reach the over 50′s demographic: they have publications, they have a website, they do events. This is number 6 in the Earned Media Series.

Communities 70

Communities Sports Exercises Tips 70

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. Conducting a SWOT analysis on your channels and communication style will inform your strategy and prepare you to be proactive rather than reactive to world events. As mentioned earlier, your core values should guide your social marketing efforts.

Eventful 112

Eventful Social Media How To Sports 112

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Marketing to Serve

OCTOBER 1, 2017

And, what even is value in a world where so much is marketed to us as being valuable? Coming financial perspective, value as defined by the Harvard Business Review is “the worth in monetary terms of the technical, economic, service, and social benefits a customer receives in exchange for the price it pays for a market offering.”.

Questions 68

Questions Marketing Construction Price 68

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Notice how the post doesn’t reveal any sensitive patient information, but instead focuses on the accomplishments and high caliber of the transplant team.

Social Media 102

Social Media Privacy Insurance Guidelines 102

Ignite Social Media

APRIL 13, 2018

Creating a thorough social media strategy is an important part of your overall marketing strategy. Since this strategy should contain details about what goes into each post and how those components align with your overall marketing strategy, there’s a lot to consider and remembering all of that can prove challenging.

Social Media 97

Social Media Strategy Exercises Guidelines 97

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 128

Reputation Tools Brands How To 128

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JUNE 6, 2016

If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue.

Brands 100

Brands Loyalty Survey Newsletter 100

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. While we don’t newsjack often at Sprout, we successfully jumped on a trend involving a company you may have seen in the news recently: GameStop.

Content 129

Content Trends How To Exercises 129

Pixlee

JUNE 21, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” Pat Timmons is a social media marketer with experience in tech, music business, advertising, and PR. What are you passionate about?

Class 95

Class Authentication Newsletter Communities 95

Buffer Social

MAY 4, 2022

Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Blog posts, however, are the perfect medium for an in-depth look into your company’s principles as you can expand about your goals and aspirations as an entrepreneur.

Small Business 84

Small Business Journal How To Tumblr 84

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228

Examples Communities Brands Forums 228

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. It can make or break a campaign or your entire social media marketing strategy. Lately is an AI content creation tool for social media marketers. But it’s also fun and rewarding.

Social Media 145

Social Media Tools Tips HootSuite 145

Buffer Social

APRIL 26, 2017

I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — can be an extremely valuable exercise. How does this compare to yours?

Social Media 111

Social Media Class Marketing Social Media Management 111

Buffer Social

SEPTEMBER 20, 2023

Here are some suggestions for what you should be monitoring on social media: Brand or company monitoring Your name or your brand’s name (e.g., bffr, bufffer) Names of the most active/visible members of your company (e.g., Connect with your community At Buffer, we have a Discord community.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Waxing UnLyrical

MARCH 6, 2013

“While the food system is complex and its problems multi-faceted, we know that the world’s largest food and beverage companies have enormous influence. In putting together a scorecard based entirely on publicly available information on company policies, we posed the question ‘what are they doing to clean up their supply chains?’

Twine 246

Twine Brands Policies Campaign 246

Direct Marketing Observations

MARCH 4, 2010

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. Fitfiend has a nice interface and seems to be a nice little community with a tag line stating, “fit, active, connected&#. This site rocks. Pretty much says it all.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Risk Management.

Company 122

Company How To Case Study Mobile 122

Buffer Social

MARCH 31, 2022

What if nothing comes of your idea/project/company? " The idea is that transparency gives you or your business more opportunities to reach the community, investors, or audience that will connect with your journey. Finding community: Having a community rally around you as you work towards a goal can encourage you to keep at it.

Newsletter 69

Newsletter Project Communities Startup 69

Sprout Social

OCTOBER 8, 2018

This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Lululemon is known for their leggings but the company makes a variety of fitness clothing and takes the time to engage with their audience. The company frequently features stories from the community.

Social Media 91

Social Media Brands Instagram Training 91