How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies.

Social Media Exercise: Hoyts Cinema

Laurel Papworth

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? I chose Hoyts for this exercise cos I believed and had experienced every word (the rant came first, post second).

Why are more companies seeking group leadership coaching? Because it works!

Janet Fouts

Group coaching can be quite rewarding for the company and team. This is especially true in companies where roles are siloed. Movement exercises can be quite revealing as well. These exercises are successful because they take us out of our usual rut in the office.

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Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity SMM

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Guest post by Brooke Cade.

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How Companies Are Dedicating Their Budgets to Social Media [Infographic]


Planning all of this is an extensive exercise with the basic focus on where their customers are and how the investment in each of these channels is going to prove to be value of their money plus expected profit margin.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Levey didnt bother to name them, but you dont need an MD to guess what he was talking about: too much smoking, drinking, eating, and stress, and not enough exercise. Great companies run SAP, not just great big companies.

How to Build a Company Culture That Works


Then we dig more deeply into two of the areas (we recommend communication and conflict) through interactive exercises and real-life scenarios. The post How to Build a Company Culture That Works appeared first on SocialFish.

Comparison of 100 Top Companies on Social Business and Corporate Culture

Convince & Convert

Whether it’s Charlene Li’s Open Leadership , The NOW Revolution from Amber Naslund and me, Humanize from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology. For each of the 100 Best Companies to Work For, I matched up their Social Business Index ranking (where applicable).

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. One of the fastest growing companies on the Inc 5000 List and also one of the most visited health and fitness sites according to Compete.

Encouraging Your Staff to Use Social Media Can Reap Rewards For Your Organization

SocMed Sean

Today’s guest post comes from Ben Hoffman, the co-founder of CityHUNT which is an organization that focuses on developing a team atmosphere for companies by encouraging positive workplace relationships among coworkers. It Starts With Your Company Culture. promoting their company).

How To Create A Know-It-All Company - - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. operations for the company (and a recruiter himself), weeds out people who blame others.

How To Make Customers Your Brand Ambassadors


A lot of companies like Starbucks and GE have involved their customers in the brand, but this practice is yet to emerge as a fully grown trend. A few on top of my mind are – company can let them run a blog on their site or let them engage in replying to the bloggers on company’s behalf.

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How to Hire an Ace Blogger for Your Company: A Blueprint


The first is advice for companies like ours who need to hire a blogger. The follow-up post will be advice for bloggers who are looking for a full-time, steady job as a content creator at a company like ours: what to expect, and how to ensure you have the best chance of landing the gig.

Tool Tuesday: Qwitter

Akamai Marketing

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity.

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A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

It covers those that are prohibited, and those where caution should be exercised because the legislation is unclear. “A fair bit of confusion exists, not only for cannabis companies, but also for suppliers to the industry.

Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

The new data regime in Europe undoubtedly will have an impact on how businesses like Klout and its parent company Lithium Technologies can conduct business. Active Status, Video Editing, Trending Topics and Smart Replies all support personal branding exercises with easy to use automation.

Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Most companies have gone through them – periods without clear cut news. This is especially important as companies add additional social channels or other communications outlets. Thought leadership can take many forms and your company has a viewpoint which is unique.

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

As those of us who have been doing this exercise since, seemingly, the beginning of time, the quick answer is, “It depends.”. Let the public know what’s happening and provide an accurate picture of the company’s character, ideals and practices. Guest Post by Kirk Hazlett.

The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn


Our guide to creating audience/customer personas will walk you through each step of this important exercise. If you’re representing a smaller company, look to larger organizations with sophisticated social strategies. Is there really a best time to post on social media?

Industry certification a must for social media career success

Sherrilynne Starkie

As a recruiter, I look for certifications from those technology companies that drive the internet (think Google, Facebook, Twitter, LinkedIn, and Hootsuite). It would also mean providing practical exercises and participating in group work and discussions.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Most companies are blind to the massive PR resource that is their workforce. Now consider this exercise in the real-time social media scenario. You may want to run a pilot with a few employees before implementing the program company wide. Guest Post by Jessica Davis.

7 Ways To Use VR At Your Next Team Building Event

agora pulse

At the forefront of this innovative new approach are companies that specialise in both the design of the programs and the cost-effective rental of them along with all the necessary equipment to make them work.

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IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

Companies are doing away with the silo mentality by unifying goals. The idea is to ensure everyone understands how they, as an individual, are making a difference and feels as though he or she has a stake in the success of the company. “It’s

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. Desire to make things better for their teams and the company as a whole. Guest post by Liz Greene.

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Best practices for developing a social media policy

Six of these guidelines emerged as having the greatest importance in developing company social guidelines: 1. Do not exercise restrictive or formulaic edits. Legal issues: If your company has a legal team, consult with them. Due caution should be exercised.

When Agencies Can’t Be Transparent

Dave Fleet

In crisis communications exercises in journalism school, we were taught to share only important and straight to the point facts with the public. Why, then, do we throw stones at companies and critique their responses?

Help – My Boss Wants My Facebook Strategy!

agora pulse

Let’s run through this exercise which will prove your skills and expertise as a social media manager and keep your boss happy for many months to come. Don’t be afraid to call a meeting with your boss to make sure your goals are aligned with the bigger business goals of your company.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

This is a group exercise for an internal team working for a client. You may be lucky enough to have a budget in which you can hire an outside PR firm or consultants, which will go very deep in order to research your industry and your company prior to the strategy-development phase.

Business Ideas for Women


Ellen Latham , 60, is a partner and the founder of Orangetheory Fitness , a million-dollar company, and she also owns Ellen’s Ultimate Workout, a gym in Florida. She founded the company in 1996 after she was laid off from her dream job. The company is valued at $1 billion.

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Creating a value driven Target Market with 1 question

Marketing to Serve

Without value, there is no way a company will receive a price in exchange for its market offering. I have been involved in companies and organisations that find themselves in this zone.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises. Together these seemingly disparate topics work together to tell the company’s story. Guest Post by Kristin Piombino.

Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview


He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. Data and measurement are extremely important become it is the lifeblood of any company. Exercise or a movie… movie.

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Social Media Strategy Template

Proactive Report

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). However, only 38 percent of companies say they have a defined social media strategy.

Get Creative With QR Codes

Small Business Mavericks

Some companies have gone the extra mile and made their QR codes look a little different. That is, they exercised their creativity. Among the companies that have gone this creative route with their QR codes are: Disney. Magic Hat Brewing Company.

Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

“While the food system is complex and its problems multi-faceted, we know that the world’s largest food and beverage companies have enormous influence. I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find.

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Can Your Social Media Posts Negatively Impact Your Workers’ Compensation Claim?

SocMed Sean

However, it’s important to exercise restraint regarding what you post on social media, especially if you have a workers compensation claim. It’s insurance that a company has that pays an employee wages if that employee gets injured on the job. Despite that, it’s still wise to watch what you post on social media, because you don’t want to give the wrong impression to the insurance company. Social media connects more and more people every day.

Are You Ready to Get Started on Content Strategy?


Through small group exercises, you’ll learn about the elements of content strategy and get strategies for incorporating them into your existing process or structure. One of the buzzwords du jour is “content strategy.”

Dear CEO: I’m Right Here But You Don’t See Me

Waxing UnLyrical

And I know you’re hoping that this will translate into a more profitable bottom line for the company. But isn’t that a great exercise in and of itself? Now, I think what’s great about an exercise like this. This is a bit of a different post today.

How to Be a Storyteller

Convince & Convert

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time.

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4 Brands Using Instagram Stories to Drive Engagement


The company is committed to showcasing how it helps its customers improve their health and their lives by taking care of their minds and bodies. It’s a great example of a company that has built itself into a lifestyle brand by leveraging authentic content from its passionate community.