Janet Fouts

DECEMBER 1, 2012

The Commitment Engine: Making Work Worth It , by John Jantsch. In the Commitment Engine he shows us what commitment really means in a business and a personal sense. People do their best because they believe in the company and their part in it is important. For me everything relates to community in some way.

Engineering 126

Engineering Review Case Study Communities 126

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Social Media Marketing

MARCH 1, 2010

The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S.

B2B 159

B2B Study Social Media Small Business 159

The Marketing Blog

APRIL 7, 2010

50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. Both of these studies were conducted by Experian Hitwise , a leader in online competitive intelligence services. Here is a graphic that I prepared on Hitwise study.

Engineering 149

Engineering Hitwise Statistics Google 149

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point

Brands 130

Brands Facebook Influencer Campaign 130

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. Here are the odds, the scientifically studied odds: nine to one. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Find People. Find Groups.

Company 279

Company Health Care Energy Groups 279

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Add this to Mister Wong. Tweet This!

Study 155

Study Health Care Facebook Digg 155

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. In 2021, the company incorporated the Smart Inbox and Publishing add-ons. in savings over three years.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Case studies. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Employee experiences are the most compelling examples of your company’s culture.

Strategy 132

Strategy Content Curation Press Release 132

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Fortunately, we have social media communities to inspire us. Access to these social media communities is free.

Communities 170

Communities Marketing MySpace Yahoo 170

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. Social media is now a top channel for online brand research , second only to search engines. Leaving positive reviews on your website.

Social Media 122

Social Media UGC How To HootSuite 122

Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. What have you done that works?

Influencer 276

Influencer Bazaarvoice UGC Review 276

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 189

B2B Case Study Telecommunications Study 189

Idaconcpts

AUGUST 16, 2013

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Managing Negative Feedback.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Idaconcpts

AUGUST 22, 2014

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Managing Negative Feedback.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Small Business Mavericks

APRIL 22, 2011

This invites the search engine spiders back to your site to crawl it. Increased Search Engine Rankings – Not only do you have more opportunities to rank with each blog post, but each blog post can rank according to its own merits. Every blog post is considered a separate web page by the search engines. If not, why not?

Small Business 168

Small Business SEO Case Study Press Release 168

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. LinkedIn Best for: Finding arguments, case studies, and questions related to a specific topic. But, as I progressed, I realized a pattern. Let’s dive in.

Research 77

Research Google Newsletter Curation 77

Convince & Convert

DECEMBER 14, 2017

So for companies that want to speak to educators, there’s no better place than social. In a recent MDR study, about a third of teachers said that they trust social media for product information, and about two-thirds have become fans, friends, or followers of a company’s social media accounts. Click To Tweet.

Social Media 116

Social Media Strategy Education Consultant 116

Convince & Convert

MARCH 29, 2016

It’s just the gas in the engine. Come find us at Booth #761 in the Community Pavilion to talk #DigitalInnovation https://t.co/qQgklKVVPK. The CMO just wants to constantly study new software, but nothing gets implemented. But software alone will not create great experiences. qQgklKVVPK. People in North Am.

Company 60

Company Marketing Software Insurance 60

Convince & Convert

OCTOBER 30, 2014

Do Search Engines Use Social Signals to Directly Drive Rankings? Many marketers believe this to be the case, and correlation studies like like this one from Searchmetrics , or or this from one Moz, encourage that belief. Correlation studies only measure correlation, they don’t measure causation. Not so fast!

SEO 167

SEO Engineering NoFollow Social Media 167

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

Brands 115

Brands How To Authentication Collaboration 115

Keyhole.co

AUGUST 2, 2023

Create high-quality content This might sound like old news, but you’ll be surprised how many individuals and companies post poor-quality content and hope it goes viral. By sharing his expertise on productivity, study techniques, and personal growth, he built a loyal following that propelled his channel to over 4.55

YouTube 52

YouTube Tips Collaboration Training 52

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Later

JUNE 28, 2021

For a long time, LinkedIn was considered a job search engine. Unlike consumer-facing companies, which have broad audiences and can market to the masses, B2B companies (such as software, manufacturing, or even advertising businesses) have a more niche audience. Optimize Your Company Page. But not any more.

B2B 88

B2B LinkedIn Marketing How To 88

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. The second aspect of the optimization is optimizing the app for the search engine results. These reviews and rankings are one of the more important criteria that search engines use to identify positions in search results.

Organization 182

Organization Mobile Apple SEO 182

Webbiquity SMM

DECEMBER 12, 2012

Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page , where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch.

Google 216

Google Tips Bookmarklet SEO 216

agora pulse

JUNE 9, 2020

Case Study: Nationwide. The company used Promoted Video Pins targeted to the search phrases furnishing a home” and “first-time homebuyer.”. The campaign resulted in a meaningful brand lift for the company and its products. This insight led the company to identify a continued opportunity to engage with 18-to 44 year-olds.

Engagement 138

Engagement Retail Case Study How To 138

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar » Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? Posted by admin Jul 27th, 2010 Tweet Guest blog by Maria Hilden , Business Development Manager with a background in communications and public relations. Not so when studying Nike’s homepage.

Engagement 198

Engagement Policies Groups Groups 198

Postcron

DECEMBER 30, 2013

So, when the day came that I had to start researching/studying about SEO for bloggers , there was tons of information, words, and structures. SEO means: Search Engine Optimization. I must admit that some years ago the first time I heard that word I wasn’t sure if they were talking about the CEO of a company or what… Really.

Engineering 52

Engineering SEO URL WordPress 52

Pixlee

DECEMBER 22, 2021

There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Sharing case studies from clients. Macro-economically, the same study found that a lack of personalization in marketing costs businesses over $756 billion in 2019. .

UGC 52

UGC Marketing Mobile Review 52

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

Social Media 105

Social Media Privacy Insurance Guidelines 105

Proactive Report

APRIL 6, 2021

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). In simple English – when a website has a high domain authority score it gets more attention from the search engines and ranks higher than other websites.

Hubspot 59

Hubspot Startup Class Loyalty 59

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. Photo credit: StarrGazr via Flickr. Related Posts.

Tools 247

Tools Posterous SEO StumbleUpon 247

yMarketingMatters

DECEMBER 6, 2015

Two New Tools to Enhance Local Marketing: Taking it a step up with Local Awareness Ads, Facebook has added two new tools for local businesses, and now allows companies with multiple locations to create ads for each location , while at the same time gaining more insight into the people nearby the stores. How awesome is that?

Social Media 100

Social Media Sentiment Study Advertising 100