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5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.” The Complexity Conundrum. ” Ackkkk!

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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. globalsultana (@globalsultana) September 13, 2018.

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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. Prospect are increasingly closer to making a buying decision before reaching out to a sales rep.

B2B 130
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Universities: How to Use Social Media as Well as Students Do

agora pulse

Social media is a unique place to attract students because the content is shareable , prospective students can interact in a no-pressure environment, and a university can showcase the best parts of the university experience it has to offer. It will help alumni connect with each other professionally, find jobs, and connect with companies.

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Rules to Remember About Facebook Political Ads

Ignite Social Media

While this process appears to only affect a fraction of ad accounts, many advertisers have seen their non-political ads be tagged as containing political content. with ads that contain political content. To read more about Facebook’s rules regarding content , click here. Who needs to complete this process?

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