5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.”

Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. They were identified by a computer and/or by members of the host committee.

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It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. Ed: Did you do a double take? Yes, you get TWO guest posts this week.

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At the Gov 2.0 Expo – Who's Making You Successful?

Social Media Strategery

Expo held here in Washington, DC and I was honored to be a member of the Program Committee for this event as well as last year’s Expo Showcase and Summit. Home About Me Speaking Legal-ese My Team Gov 2.0

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more.

The Mission Driven Volunteer


Do-nothing committees. We believe that’s because the current model of association volunteering, based on standing committees, is broken. This is a guest post by Peggy Hoffman, CAE, President, Mariner Management & Marketing and Elizabeth Weaver Engel, M.A.,

Why Scoring Member Engagement Matters, Part 3


For example, let’s say you weighed committee participation heavily, giving it 35 of the 100 available CES points. Think about how useful it might be to calculate a CES for companies and groups (such as a committee), as well.

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Guest Post by Jen Zingsheim Phillips.

Trust Me, I’m a Communicator

Waxing UnLyrical

However, today, accusations of falsehood and deliberate deception are eroding trust in our profession by both those stakeholders we need to do our jobs as well as those we hope to engage in order to provide the maximum value to our companies, organizations or clients.

Top Five: Should Facebook be regulated?

Sherrilynne Starkie

A damning report said after years of self-regulation, these companies were unable to protect users data and privacy or from disinformation. And maybe it’s not a bad thing if this will help restore people’s faith in social media companies.

8 Steps to Success with Manufacturing Marketing


” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success.

Rules to Remember About Facebook Political Ads

Ignite Social Media

Related to, created by, or run on behalf on someone running for public office, a former candidate for public office, political party, political action committee. . If you want to learn more about how Ignite can help your company, contact us.

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How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

SocMed Sean

The goal of the committee was to help develop a social media strategy for the company, provide initial training, and demonstrate how social could help the company improve their business processes.

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. People will increasingly seek to influence policy, companies and communities. Michael Geist (Photo credit: Wikipedia).

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From the Outside-In: The Path to Relevance


Your organization’s opinion or committee’s conclusions about your value do not count. “Insanity,” Albert Einstein said, “ is doing the same thing over and over again and expecting different results.”.

Vote for Your Favorites in the B2B Twitterer of the Year Awards

Webbiquity SMM

Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills.

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Five takeaways from 2013 State of Community Management Report

Jeff Esposito

So when I received a message in the CR Network to be a member of the advisory committee for the 2013 State of Community Management report, I was happy to help out. Community teams are pretty small, broken down by company size (small 1.7; Community Building Company Community Management social media State of Community Management When I started my career in social media and community management, I was a bit intimidated and nervous.

Bridging the Social, the Human, and the Practical


As more and more companies, associations and non-profits wade into the growing sea of online social practices there have been three key concepts I have come across: How do we implement a social community?

How I Got My Job As Director Of Social Media – Step 2: Real-Life Relationships Matter

SocMed Sean

Additionally, I discussed the value of spending time outside of my “day job” exploring social networks, developing ideas about how they could be useful in business, and volunteering on the social media committee at my company.

57 Social Media Policy Examples and Resources

Dave Fleet

International Olympic Committee. Should Your Company Have a Social Media Policy? Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start?

Is your Organization Capable of Unorthodox Thinking?


Products are developed primarily through internal committees and processes, and sold mainly individually without consideration of how they might be applied and integrated into solutions. The New Competence of the Knowledge Age.

An Introduction to Peer-to-Peer Fundraising


He is the founder of DonorCommunity, an online fundraising Saas software company, which is exclusive to the nonprofit industry. 2006 and on the university’s Blue Ribbon Scholarship Committee.

Hot Association Jobs – Week of August 9


Association Manager – Membership , Fusion Marketing – Association Management division within a marketing company in Plano, TX seeks a full-time Association Manager. Director, Association Management and various committees.

Humanize in Action: great social media is possible even in a regulated industry


And it allows easy access to experts across the company. Wendy says for example, even a single advisor working in a remote branch has access to the best experts anywhere in the company. Phase 2 became a steering committee with senior leaders project by project.

Charitable giving on a global scale: Sprout Social Philanthropy Week 2019

Sprout Social

It’s hard to say you’re a values-driven company unless you dedicate time and resources to advancing those values outside of your four walls. I’d like to extend a huge ‘thank you’ to our Philanthropy Week committee who served as team captains and helped organize our efforts this year.

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Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth

And while the Committee to Protect Journalists does an outstanding job of protecting journalists from abduction, imprisonment and assassination as well as free speech for all, how can they protect the bloggers when even the Australian Government doesn’t respect bloggers? In Mexico an administrative assistant for a media company used Twitter and her blog to investigate drug cartels. ” Usamah Mohamed, a Sudanese blogger, told the Committee to Protect Journalists.

Why Social Media Takeovers Can Work for Your Association


Usually, this is when a student, employee, or key constituent takes over a company or organization’s social media for the day. If they’re on a committee, have them post a picture of one of their meetings/maybe a few exciting things to come. This post originally appeared on MC Talks.

Social Media Security Tips and Tools to Mitigate Risks


In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. Hackers recently accessed Twitter accounts associated with the International Olympics Committee. This way the company can initiate the appropriate response.

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Human Motivation: The Forgotten Element in Our Theories and Practices


Companies that are afraid to commit to goals that lie outside the range of planning, ” Gary Hamel and C.K The authors argue that strategic planning fetters companies to the present and filters their views of possibility through the limiting lens of their current assumptions and limitations.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity SMM

Matching video content to technology buying committees by 2-Minute Explainer Blog. ** 5 STARS. You bring your car in for regular maintenance checkups (hopefully), so why not do the same for your company blog?

5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team. Customers, prospects, thought leaders, people who have some expertise on the product but aren’t part of, or paid by, the company.

What content to blog for search success


Expertise: a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing.

Don’t Fear the Peer: 6 Tips for Nonprofits Exploring Peer-to-Peer Fundraising


He is the founder of DonorCommunity, an online fundraising Saas software company, which is exclusive to the nonprofit industry. 2006 and on the university’s Blue Ribbon Scholarship Committee. New to peer-to-peer fundraising? There’s nothing to fear!

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Conference Season: Learning for More than Members


As a vendor partner, most interaction is with staff members, committees and those most directly involved with our projects. This is the inaugural post for our BRAND NEW “INDUSTRY INSIDERS” COLUMN.

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance


For e-bay, this track of discovery gave rise to a stream of innovations –“ everything from an experiment like its eBay Now local one-hour delivery service to its global shipping platform, which the company says makes sending a package abroad from the U.S.

Teamwork makes the dream work: Sprout Social Philanthropy Week 2018

Sprout Social

At Sprout, our company values include championing diversity, equity and inclusion, and an important piece of this is using our resources and our privilege to support the communities where we live and work. With a surprise match from Sprout, we’re doubling those donations for a total of more than $42,000, and we’re thrilled to end our 2018 community engagement initiatives with this collaborative, all-company effort.

Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry?

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Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance


For e-bay, this track of discovery gave rise to a stream of innovations –“ everything from an experiment like its eBay Now local one-hour delivery service to its global shipping platform, which the company says makes sending a package abroad from the U.S. This foray into same-day delivery,” the author says, “is part of eBay’s re-imagining of itself as the company that can get you anything, anytime, anywhere.”

Best Business Social Media and Blogging Guidelines

The Way of the Web

Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media. List of Social Media Guidelines and Policies: Company Name Document Name Link. International Olympic Committee Social Media, Blogging and Internet Guidelines [link].

How to Reap the Revenue Rewards of Smarketing

Convince & Convert

In most companies – especially B2B firms – sales and marketing don’t get along. Yet, they are required to work together to accomplish company-wide objectives.

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[Cool Infographic Friday] Best Cities for Women Entrepreneurs


Local resources for entrepreneurial women include Women Business Owners and Women’s Business Exchange, both of which are active networking committees that help connect women in business. Whoo hoo! Washington, DC (where we live) is ranked number 1!! See the full list here.

Does Retail Understand The Untethered Consumer?

Twist Image

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.