Social Media Strategies Summit
SEPTEMBER 25, 2019
In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. While the concept of AI chatbots may seem overwhelming, there are many benefits to incorporating them into your marketing and customer experience strategy. As marketers, it is vital that we bridge this gap. WSJ Chatbot.
Twist Image
MAY 14, 2011
Other companies use it for customer service and some use it as a platform to experiment with content marketing. The long-held debate (and yes, we're looking at over a decade of Social Media usage, at this point) was about whether or not Social Media should be a part of the Marketing department or the Communications department.
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Sprout Social
MAY 26, 2020
Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.
Kikolani
AUGUST 22, 2012
You’ve been following the conversation about your brand using one of the many monitoring tools available to help you manage and monitor your online reputation and now it has caught wind of a few negative comments or posts about you or your company. Responses to negative comments should be timely and in a professional manner.
yMarketingMatters
JANUARY 23, 2013
Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.
Social Media Strategies Summit
APRIL 22, 2021
It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. So, clearly, social media is a massive opportunity for higher education marketers. University of Nebraska-Lincoln.
Twist Image
JUNE 13, 2013
We live in a day and age when the term, "content marketing" stumbles out of a brand''s mouth almost as much as "big data" and "native advertising." In rebuttal to the pushback that Vaynerchuk''s comments received, he astutely asks, "why not both?" In a word: no. Will every brand get this right?
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