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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111
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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide

Hootsuite

Add your title and privacy settings. Add your title and privacy setting. Add your title, description, category, privacy settings, and upload a thumbnail. Read our complete guide to YouTube marketing. Of course, make sure your content is age-appropriate and adheres to YouTube’s Community Guidelines. Click Next.

YouTube 145
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Establishing and protecting your brand’s reputation online

Sprout Social

Building and maintaining your brand in a crowded market is no easy feat. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. You might be thinking the ride is smooth sailing from here, but the work is just beginning.

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Talking The Social Media Walk

Waxing UnLyrical

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. To explore a different communication channel? To try to connect with those who might become part of a community?

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The 12 Startups I’ve Invested In and Why

Convince & Convert

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. It’s Airbnb for privacy. Bufferapp.com Captora – Automated Marketing Optimization I get excited just thinking about this company. Addvocate makes it happen.

Startup 168
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Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Marketing especially word of mouth marketing has always influenced the terms people search on and will continue forever. That’s where the misuse starts. All are just as meaningless out of context.

SEO 224