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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten. Uncertainty. Similarity.

comScore 299
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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

No one wants even more robots sending slightly-better cold emails to them every day. To test what works for you and best integrates into your sales and marketing strategies. Conversational Marketing Conversational toolsets are set up perfectly for AI augmentation. However, email is still the workhorse of most sales teams.

Hubspot 129
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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 131
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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

Then, select Settings & Privacy… Then Settings… Then Ads… Then Ad Settings… Then “Categories used to reach you”… And then, finally, “Interest Categories”… That’s six clicks. Digital Marketing. Social Media Marketing. Small Business. Entrepreneurship.

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5 Email Marketing Best Practices for Pro Status Campaigns

Harp Interactive

Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing.

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This week in Social Media

Harp Interactive

Categories: Blog , Facebook , Social Media Marketing Tags: athletes on social media , email marketing , Facebook , foursquare , google plus , harp social , social media In case you missed it, here’s a short roundup of social media news, tips and updates from Harp Social for the week of October 14-18.

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6 Ways to Avoid Burnout as a Social Media Manager

Social Media Strategies Summit

Image source The worse your work-life balance, the more likely you are to experience burnout , so do your best to stop responding to emails and checking your work social accounts when you’ve logged off for the day. Over half of US office workers say they spend more time searching for documents and files than responding to emails and messages.