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Top Reasons Case Studies Make Good Marketing

Small Business Mavericks

Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats.

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Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guidelines for marketers managing or launching Pages.

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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Check their credentials and the company’s search engine standing for keywords.

Questions 313
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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

From adding new platforms to adjusting your guidelines in response to new customer queries, it requires constant iteration to keep it fit for purpose. Are you seeking ideas, advice, and case studies from some of the world’s top social media marketers? Check out our upcoming social media conferences. Featured image by Pexels.

Strategy 130
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Corporate Video Production for Remote Teams: Tips and Tricks

Social Media Marketing

Corporate videos can be an important tool for companies to communicate with their stakeholders. These videos can be used to convey information about a company's products, services, or policies to a wide audience, such as employees, customers, shareholders, or the general public.

Team 147
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Effective ways to ask for and get more customer reviews

Sprout Social

For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. Create case studies. Case studies are much more in-depth than standard testimonials.

Review 141
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Unraveling Threads: Instagram’s Venture into Expanding Conversations

Oktopost

And just like Instagram, Threads enforces Community Guidelines on content and interactions in the app. Threads in Action: Real-World Examples While specific case studies of businesses using Threads are still emerging due to the platform’s novelty, some notable companies have already established a presence on Threads.