Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Around the Web measurement case studies

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How audience segmentation was key to creating a successful data-informed campaign [Case Study]

Audiense

The case study we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it.

A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 Head to our site to see a selection of our top case studies: Ignite Case Studies.

Open Community Case Study – GoPlow

SocialFish

If you have a case study to share, from the angle of any of the “big ideas&# in our little book, please contact us. They partnered with a media company that owns another site in their niche, PlowSite.com. Association Case Studies Featured Open Community

[Case Study] Have you crossed the mobile threshold?

SocialFish

The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. A Healthline study in 2011 found a significant difference between the top health searches on desktop and mobile.

What freedom in a humanized culture looks like [case study]

SocialFish

In his post, Jamie talked specifically about part 1 of the deck, how they handle company values – as the values we want in our fellow employees, but even more than that, as tangible values that can be measured in performance and peer reviews. Case Study Humanize

Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . 3 Ways a B2B Software Company Improved Its Integrated Communications.

Top Reasons Case Studies Make Good Marketing

Small Business Mavericks

Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats. case studies that include visual elements are attention-grabbers. The hero of the story is not your company , but your client.

More Time for Sharing Great Music: Iceland Music Case Study

agora pulse

However, the company found its valuable time gobbled up by many social media tasks. Iceland Music is a non-profit organization creating business development for Icelandic musicians looking to export their music to other countries.

Social Media Case Study: Qdoba

Ari Herzog

The process of filling out their survey, though, got me wondering what the company is doing in the social media space. Now, if I can get some of that cash prize… -- Thank you for reading Social Media Case Study: Qdoba at AriWriter. Case Study: Britney Spears on Twitter.

Social Media Marketing That’s Smooth as Digital Butter: A Case Study

agora pulse

Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t wait to talk with them. We recently talked with Robyn Mays, co-founder of the company.

Social Media Marketing That’s Smooth as Digital Butter: A Case Study

agora pulse

Digital Butter’s that kind of company, and when Robyn Mays, its co-founder, told us that our social media tool helped it run as smooth as butter (pardon the pun), we couldn’t wait to talk with them. We recently talked with Robyn Mays, co-founder of the company.

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

The company’s VP of brand management and interactive content Heidi Kay, who is also a partner and co-founder, signed PediaStaff up for Pinterest in August of 2011. Many of its 120 boards have even more followers, and Pinterest has become the biggest traffic driver to the company’s web site, driving three times the traffic that Facebook does. PediaStaff is a staffing firm that specializes in recruiting and placing pediatric therapists.

3 Customer Interview Tips for a Great Case Study

Meltwater

Any company that provides a service, especially if that service involves the Internet, (and what… Read More.

Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification.

Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

Cain is considered by many to be a top-tier presidential candidate placing him in company with “front-runner” Mitt Romney and Texas Governor Rick Perry, the GOP’s southern representative in the race. Raising Cain: Why Herman Cain Is a PR Case Study. Guest post by Daniel J. Cohen.

Social Media Case Study: Walmart’s Fight Hunger Contest

Convince & Convert

social media case studies fight hunger campaign fight hunger contest integrated marketing lisa loeffler social good social media case study social media for social good walmartGuest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert.

Case Study: How a Blogger Became a Startup Founder

ProBlogger

And I’ve had access to company and investor introductions through Bluechilli ’s amazing network. But keep in mind that accelerators and early investors will want to take a bigger cut of your company to start off with. In some cases, you may drop your initial idea altogether.

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. With different companies offering similar products and services in the insurance industry, […].

Case Study of @TheAcademy vs @TheGrammys

Ari Herzog

But of course they do, right? -- Thanks for reading Case Study of @TheAcademy vs @TheGrammys by Ari Herzog. Related articles you may enjoy: Case Study: Britney Spears on Twitter. Case Study of 4 Companies on Twitter.

Case Study: Britney Spears on Twitter

Ari Herzog

If nothing else, emulate Britney and mark special occasions with a special day of answering questions. -- Thank you for reading Case Study: Britney Spears on Twitter at AriWriter. Related posts: Case Study: How 11 Mayors use Twitter. Case Study of 4 Companies on Twitter.

Social Media Case Study: Lego Built A Fun Social Media Presence for Kids of All Ages

Devumi

The company has brought that same fun spirit to its online presence. Discover how Lego built its popularity online one brick at a time in this social media case study. The post Social Media Case Study: Lego Built A Fun Social Media Presence for Kids of All Ages appeared first on Devumi. Facebook Social Media Case Studies Twitter YouTube facebook marketing hashtag marketing twitter marketing video marketing youtube marketing

CASE STUDY: How JetBlue Listened on Twitter

Ari Herzog

They listened to my tweets, engaged me publicly and privately, and proved once again why they are such an excellent company with amazing customer service. I usually tell them the case study of Comcast on Twitter. Please continue reading CASE STUDY: How JetBlue Listened on Twitter and leave a comment if inspired. I recently purchased a ticket to fly from Boston to Denver over Columbus Day weekend.

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world.

Marketing Fail: iNET Web Case Study

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. The idea behind this came out of watching companies market their products and services. When marketing your company, there are certain ways to go about it.

How to write a social media case study (with template)

Sprout Social

Enter the case study. Social media case studies are often used as part of a sales funnel: the potential client sees themselves in the case study and signs up because they want the same or better results. What is a social media case study?

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Breast cancer still impacts too many lives.

Marketing Fail: iNET Web Case Study

Taylor Marek

Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail” The idea behind this came out of watching companies market their products and services. Hopefully reading about these marketing blunders will help you avoid these mistakes in your own company and strive to produce a marketing campaign to be proud of. When marketing your company, there are certain ways to go about it. Case Study: iNET Web.

Your customers are not using Social Media-Case Study

Direct Marketing Observations

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly.

752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More!

Buffer Social

This week, we’re covering a massive study that analyzed more than 750,000 Facebook ads, how one eCommerce brand generated thousands of emails and followers, our favorite new social media tools , and more. So this specific case study focused on the eCommerce company called Brevite.

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

The company can’t sustain its growth, and share price is based on future growth, not past results. Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. Apple: A Case Study in Why Brands Should Control Their Stories.

How to Build an End to End Social Media Conversion Process [case study]

Razor Social

In case you don’t know the tool it’s for building your following on Twitter. Social Quant started to take off and now the company has a 7 figure valuation. In this case Mike has a a cool challenge. You generate sales from social media but not on social media.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Surely it’s a case of sticks and stones? Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. Please retweet it: Cyberbullying and blogs – a case study Mumbrella [link].

Marketing Fail: iNET Web Case Study

Taylor Marek

The idea behind this came out of watching companies market their products and services. Tags: Business General How To New Media Social Media Case Study Competition design development hosting iNET Web market Marketing Fail Milwaukee Waukesha website Wisconsin Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Some do their marketing extraordinarily well, while some just plain fail.

Marketing Fail: iNET Web Case Study

Taylor Marek

Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail” The idea behind this came out of watching companies market their products and services. Hopefully reading about these marketing blunders will help you avoid these mistakes in your own company and strive to produce a marketing campaign to be proud of. When marketing your company, there are certain ways to go about it. Case Study: iNET Web.

Case Study: What Is Required To Go From Idea To Reality?

Kikolani

I kept things afloat, i.e. paid the bills doing custom WordPress development and graphics design with a small hosting company and a handful of clients that helped me to put food on the table. You're reading Case Study: What Is Required To Go From Idea To Reality?

United Breaks Guitars: Case Study in Old Media Failure

Socialized

Bob Taylor of Taylor Guitars (the brand of guitar broken by United) brilliantly used the situation to record a response to show his support for Carroll, give some tips on traveling with a guitar, and to promote his company and its guitar service center.

Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]

Audiense

Their more traditional segmentation (where their audiences of interest had always been the decision makers for technology purchases, small and medium-sized companies, etc.) This week we publish the last post in this series about insights activation.

2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube.

Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

Pinterest, the darling of food and fashion pinners, is on a hyper growth slope with brands that at first glance have nothing to do with "life style" e.g. business-to-business, technlogy, software, finance, miliatry, staffing companies and more.

$1K Profit (Almost) in 1 Week: My PPC Case Study

Viper Chill

It’s a forum my friends in question used to be a part of and I thought that if I could speed up my learning, I would also be able to speed up the results I get and it would make for a better case study. Just in case you want me to do the maths, that’s $0.19

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. IBM Global CMO Study. Case Studies. Target Case Study. Dive Rite Case Study.