Bill Hartzer

DECEMBER 3, 2014

In the paper , the authors accuse 7Search of traffic stealing: For example, we confirmed the existence of traffic stealing from monetization chains captured by our crawler connecting three of our domains (parked with PS5) and our PPR campaign with 7Search. Domain Names'

Domain Name 138

Domain Name Research Affiliate network Report 138

Pam Moore

OCTOBER 29, 2017

You have created the perfect marketing campaign. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. “What the heck! “What policy?”

Policies 167

Policies Advertising Facebook Guidelines 167

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. Take photos and if you generate enough tips and insight, package the content together into a kit.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Pam Moore

JULY 1, 2016

You have created the perfect marketing campaign. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

Policies 167

Policies Advertising Guidelines Facebook 167

Oktopost

APRIL 14, 2023

Real-life example: A B2B company was running an advocacy campaign to promote a new product launch. Real-life example: A social media manager for a B2B company was tasked with promoting a white paper on multiple social media platforms.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Idaconcpts

SEPTEMBER 20, 2014

Just like your marketing and advertising strategy has to have solid objectives and quantifiable outcomes, the same is true of your social media monitoring campaign. Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views.

Social Media 166

Social Media Sentiment Cost Energy 166

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 18, 2011

Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great). In this hypothetical case, a real estate developer builds multiple campaigns to create silted social analytics for his posts about trends, financing, news, and owning a home.

Social Media 129

Social Media Bookmarklet Analytics Software 129

Pam Moore

APRIL 28, 2017

How to Build a Social Business Strategy & Plan (white paper). Learn the top 10 mistakes brand marketers are making with influence marketing programs and campaigns and how to fix them! Why Employee Advocacy Requires C-Suite and Employee Skin in the Game (episode 70). Brand Humanization in a Nutshell (episode 5). SoundCloud.

Influencer 167

Influencer Brands How To Marketing 167

Twist Image

AUGUST 21, 2012

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. campaign delivery. white paper.

Advertising 102

Advertising comScore Metrics Industry 102

Sprout Social

JANUARY 13, 2021

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. Models also help you understand if your social media campaign is actually working. Last touch attribution model.

Social Media 97

Social Media Marketing Newsletter URL 97

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Put these two things together in a lead nurturing email campaign, add super valuable and helpful information and watch your open and click-through rates go up. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

AUGUST 8, 2016

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. What is one Social PR campaign you’re in love with? Curiosity pushed me into doing some of my own digging and research, and I can’t tell you how much I love the campaign.

Module 100

Module Consultant Course Campaign 100

Proactive Report

NOVEMBER 21, 2022

They researched and published a white paper, “The Positive Effects of Bilingualism in the Adult Mind and Brain,” written by former Newsweek chief science writer, Sharon Begley – a perfect example of Brand Journalism. These ads performed more than three times better than previous campaigns.

Social Media 64

Social Media Analysis Research Conversation 64

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. And why not actually see what’s working, and what’s not , and adjust our strategies and campaigns accordingly? Mary Deming Barber : AVEs. Scott Kaminski : Media advisories, holding statements and people complaining about media advisories and holding statements.

Press Release 100

Press Release Consultant Metrics Communities 100

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

Tips 202

Tips B2B Journal SEO 202

Convince & Convert

DECEMBER 18, 2013

Once the transfer occurs, your segmented audience will be available in the Twitter targeting system and you’re free to use it in your Twitter campaigns. And, remember, you can also use other CRM data, such as the amount of time since a previous communication, in your Tailored Audiences campaigns. Example 2: Getting Creative.

Twitter 133

Twitter Handbook Yahoo Advertising 133

Keyhole.co

OCTOBER 16, 2023

Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. Be sure you have a portfolio of campaigns that you can highlight. The cost for a social media campaign can vary wildly depending on the scope of work.

Social Media 52

Social Media Marketing How To Cost 52

The Realtime Report

DECEMBER 27, 2012

Monitor mentions of your product and other terms that indicate awareness as your campaign unrolls to measure the success of your outreach. This is just one example out of 15 that are described in a white paper we’ve created based on my research. As they say, if you don’t measure it, you can’t get better at it.

Influencer 195

Influencer Products Marketing How To 195

Hootsuite

MAY 31, 2023

Just feed it a few details about upcoming events or campaigns and then let the AI generate dates, times, and content types for your brand. Repurposing content Looking to turn a white paper into an Instagram post? Build a three-month social media campaign strategy for a sparkling water company. ChatGPT can help.

Social Media 140

Social Media HootSuite How To URL 140

Oktopost

OCTOBER 10, 2022

Even better, influencers are generally paid based on pre-arranged performance criteria, so you won’t lose money if their campaigns fall flat. ? Landing pages, white papers, and other sales assets can help your partners generate more leads. Run Contests or Giveaways. What’s the best way to increase your brand visibility?

Brands 75

Brands B2B SEO Influencer 75

Bill Hartzer

MARCH 29, 2012

In order to properly utilize Facebook in your Internet marketing plans, keep several things in mind: • Define the audience – Any potentially successful marketing campaign starts with knowing exactly who the audience is one will go after.

Facebook 73

Facebook Marketing Small Business Advertising 73

Buffer Social

MAY 1, 2017

In episode #42 of The Science of Social Media , Molly shares the 5 key elements of a rock-solid Facebook ad and how to seamlessly integrate each into your next ad campaign. Running a Facebook ad campaign is a lot like dating. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Mindjumpers

JULY 1, 2010

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189

B2B Strategy Content Marketing 189

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. The nonprofits that spent more time on their campaigns did better.

Eventful 154

Eventful Training Survey Communities 154

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Proactive Report

DECEMBER 22, 2014

Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. If your team is not able to put together a campaign like this, give us a call – we can train them how to do it in three days. Awesome job SunGard. Just goes to show anyone can produce great visual content that gets results.

Content 63

Content Training Patterns Skills 63

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper.

ROI 219

ROI How To Marketing Proposal 219

Writtent Blog

JUNE 21, 2013

Joining your marketing campaign should also be as easy as visiting you at a barbecue party in the backyard. Content marketing implies reading white papers and reports on a regular basis for the inflow of fresh information, content curation, following trends and many other reasons. Do you find blog commenting difficult?

Comments 76

Comments Influencer Marketing Statistics 76

Proactive Report

SEPTEMBER 12, 2009

Dell’s Take Your Own Path campaign is a very smart combination of traditional PR and social media. The campaign features pioneering entrepreneurs and showcases how their use of Dell technology helps make their businesses successful. A very smart integrated marketing campaign indeed. What led to this bright idea?

Social Media 107

Social Media Case Study Small Business Advertising 107

Direct Marketing Observations

MARCH 5, 2010

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. It shows up and it shows up high if you know what you were doing. And I know what I am doing.

Social Media 131

Social Media Reputation Social Networking SEO 131

Writtent Blog

MAY 20, 2014

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Content Campaigns are Diversifying. Interest Targeting.

Trends 95

Trends Content Marketing Curation 95

Hootsuite

SEPTEMBER 16, 2022

Source: Acquire White Paper. Mountain Dew’s promotional engagement campaign. The energy drink brand teamed up with Twitch, the world’s leading live streaming platform, and Origin PC for their “Rig Up” campaign. Then the sales team can follow up with live chat and video product walkthroughs.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 162

Social Media Study Statistics Aggregator 162

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 143

Activities Social Media Mobile Geotagging 143