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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

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Top 10 customer service software tools

Sprout Social

These tools create positive experiences and inform brands on how to improve their service. Meanwhile, over two-thirds of consumers value how fast brands respond to them. Customer service software helps brands improve both. Zendesk Zendesk is best known for its in-depth knowledge base capabilities.

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How to Grow A Social Media Channel From Scratch

Social Media Strategies Summit

Defining audience: “We’re looking at Gen Z and Millennial types, aged 30 – 45 or even younger. Next, it’s time to get a little more granular by considering the types of content you’ll be able to create, the assets you already have available, the tone of voice you’ll adopt, and what your competitors are doing.

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Everything Brands Need to Know About TikTok in 2020

Hootsuite

And with the advertising floodgates wide open, brands are too. Often funny and always embarrassing, they’re the type you can’t look away from. million “knowledge-based content videos were shared on the app last year. Branded hashtag challenge. Brands can pay extra to secure the upper banner position.

Brands 145
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What Is Digital PR & How Does It Improve SEO?

The Realtime Report

In comparison to Outbound and Inbound, Content Marketing refers to all of the digital PR methods — as well as content production such as blog posts, website copy, and knowledge bases. Instead of targeting just print publications, digital PR focuses on online media and brand awareness. Building brand trust through online reviews.

SEO 185
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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page.

LinkedIn 115
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Boost Your Video Marketing Strategy with the New YouTube Integration

Oktopost

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. The brand new YouTube integration will allow Oktopost users to publish, monitor, and measure their YouTube channels, directly from the platform.

YouTube 113