Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies. Social media is the new telephone.

Social Media 167

Social Media Content Marketing Repository 167

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Who’s listening? Who do they tell if an opportunity occurs?

Compete 115

Compete Conference Organization Social CRM 115

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. There is no dedicated social media manager behind Orkney’s online presence—existing library and archival staff have shaped the strategy since day one, which contributes to its charm.

Library 123

Library Team Social Media Feed 123

Idaconcpts

APRIL 6, 2016

There is no one way to do social media right, but there are a million ways to get it wrong. When it comes to promoting your blog, growing your audience and building relationships with readers in your niche, there are some things that will definitely put you in the black book. No one is interacting with you on social media.

Social Media Management 70

Social Media Management Social Media Meme Analytics 70

Laurel Papworth

JULY 4, 2023

Email admin@digitxevents.com to book. Main Learning Objectives, Benefits & Key Takeaways Features: POLICY AI is my coPilot – how AI becomes the hardest working, most competent jobshare colleague you’ll ever have. Taught social media at Uni of Sydney for 12 years. In Kuala Lumpur at The Dorsett.

Overview 52

Overview Policies API Course 52

Convince & Convert

APRIL 6, 2013

Youtility is marketing so useful, people would pay for it ( tweet this ) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything. Just go to [link] and join the community with one click. Image from BigStock.com.

Company 122

Company Compete Conference Social Media 122

Navolutions

JANUARY 21, 2014

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Anti-Social Media. Time to hire it out.

Social Media 100

Social Media ROI Press Release Conversation 100

Janet Fouts

NOVEMBER 26, 2018

It works particularly well with problem-solving where badges or scores indicate competency. Many corporations use gamification to encourage employee engagement , sharing of company information on social media, and meeting performance goals. Is community engagement gamification? That’s a win in my book.

Badge 100

Badge Foursquare Compete Notification 100

Convince & Convert

NOVEMBER 30, 2023

Whether it’s incorporating AI, leaning into new social media platforms, finally getting serious about content personalization, or a million other possibilities, there’s probably no shortage of priorities on your to-do list. As we’ve written about before, there are a ton of roadblocks to digital transformation.

Project 125

Project Collaboration Buy Team 125

Buffer Social

JANUARY 25, 2022

. - Alison Hazinski, owner of One and Only Paper On social media, Hazinski describes her approach as "treating my customers like my friends." " This means framing social media content as though if she's keeping her real friends up to date on her business.

Small Business 91

Small Business Marketing Retail Education 91

Small Business Mavericks

APRIL 18, 2011

The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? If UberMedia actually does purchase Tweetdeck and competes directly against Twitter, will they incorporate Mixx into the fray as well? About Us What’s a Maverick? That’s UberWild!

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? In this blog post, we’ll share 5 virtual event ideas and how you can use them to connect with your community and increase engagement: . We may not be able to come together IRL right now, you can still connect with your community — although differently.

Hosting 84

Hosting Eventful Class Instagram 84

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. Social marketing is conversational marketing in large part. This is a guest post by Corey Northcutt.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Social Media Strategies Summit

JANUARY 28, 2021

Your brand voice should be in congruence with your ideal customer or community member. In the social media world, this translates to adding a strong call-to-action (CTA). A recent post outlining a new book launch spoke briefly about the book itself before diving into a personal narrative. Source: Cheekbone Beauty.

Instagram 130

Instagram Engagement Brands How To 130

Small Business Mavericks

APRIL 10, 2011

You’d be competing only with offers for 60 places. In New York City, you’d be competing with 770 offers. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Or what if you were in Austin?

Small Business 156

Small Business Case Study Press Release Marketing 156

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Integrate Social Proof at Critical Conversion Points. There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages .

UGC 52

UGC Marketing Mobile Review 52

Waxing UnLyrical

MARCH 10, 2011

Social media is an interesting animal. We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. So I asked the question: “What remarkable thing have you done that your social networks do NOT know about you?&#. &#.

Social Networking 239

Social Networking Flickr Avatar Communities 239

Techipedia: Tamar Weinberg

JULY 21, 2009

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. We’re starting to use search — and social media — as our recommendation engines.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. .&#

Social Media 148

Social Media Strategy Consultant B2B 148

Waxing UnLyrical

NOVEMBER 15, 2010

When you SEO a timely news release, you are competing with news, correct? Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&#

News 274

News Google SEO Postrank 274

Small Business Mavericks

FEBRUARY 25, 2011

Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? If you think this is no different than competing against the Big O and the Big A on Twitter, think again. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

YouTube 79

YouTube Compete Case Study Press Release 79

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Twist Image

FEBRUARY 13, 2018

From Whole Foods , to Amazon Web Services to announcing the launch of their own healthcare company , last week Amazon announced that it is launching a delivery service to compete against FedEx and UPS. The author that book? digital media. social media. digital media. social media. bill gates.

Microsoft 45

Microsoft Sports Travel Compete 45

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment!

Social Media 100

Social Media MySpace Widget Flickr 100

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. 6 Critically Undervalued Social Media Success Metrics.

Company 140

Company Conversation Radian6 Social Graph 140

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Policies Consultant Social CRM 153

Social Media Strategery

JANUARY 2, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I had to be in total control of whether each would happen or do not happen, they had to be realistic, and they were somehow related to the work I do with social media and communications. Government 2.0

Gov 2.0 70

Gov 2.0 Social Media Forums Web 2.0 70

Almost Savvy

OCTOBER 20, 2010

Instead, I suggested that I blog about key learnings from the conference which I felt would benefit my readers and community. To craft my post to fit my style and audience, I also wrote about Cirque du Soleil’s stellar social media program and their strategic outreach to bloggers. I saw LOVE, by the way.

Blogger 171

Blogger Eventful Communities Conference 171

Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” There are many social media management tools you can use to do this – I prefer [link]. Small businesses face stiff competition when it comes to competing for attention.

Small Business 85

Small Business Tips Fashion Groups 85

Techipedia: Tamar Weinberg

AUGUST 11, 2011

A few days ago Crystal Vilkaitis , Director of Social Media for SnapRetail, asked her Twitter followers how everyone liked Google+. This isn’t earth shattering news for Google, but they need to keep people’s attention if they want to compete with other networks. However, not everyone feels this way. Is it better than Wave?

Google 177

Google Hitwise Social Networking comScore 177

Kikolani

APRIL 13, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Social Media / Social Networking. The Resources Mashup. Blogging / Writing. Learn the 5 key traits shared by the Web’s most popular content.

Mashup 121

Mashup Resources RSS Remix 121

Techipedia: Tamar Weinberg

MARCH 4, 2010

How does one small hotel possibly compete with these hotel franchises? Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Is it even possible? We can say that it is.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 130

Social Media B2B Company Consultant 130

Pixlee

OCTOBER 7, 2019

With giants like Amazon and Alibaba, brands aren’t likely to be able to compete on price and selection, but by highlighting unique differences such as brand mission or craftmanship of product, retailers stand to benefit. They’re able to offer value-added experiences for travelers who are already booking accommodations through Airbnb. .

Retail 46

Retail UGC Comparison Price 46

Waxing UnLyrical

FEBRUARY 17, 2016

This is the ongoing battle cry of all business communities. When business consultants lower their rates to compete, they not only cut themselves out of dollars, but also cut every other consultant out of dollars. Here’s what I want to unpack: 1. We need to collaborate. Unite or die.” Lowering our rates will only depress the market.

Consultant 0

Consultant Industry Collaboration Project 0

Small Business Mavericks

MARCH 26, 2011

The social network is now the most trafficked website online. It has a competing advertising model. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? As well it should. The alternatives were Yahoo!

Small Business 79

Small Business Advertising Facebook Case Study 79