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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Let’s find out.

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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.” For that reason, Russel urges social media marketers to focus more on operational messaging. Is it worth it?

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Every government social media marketer occasionally struggles with ideas or a lack of content. Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. But getting it right can be tough.

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10 Government Agencies Doing an Amazing Job on Social Media

Social Media Strategies Summit

If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. That might be a safe approach to social, but if you follow that self-imposed rule to the letter, you’ll miss out on a lot of opportunities to engage your audience and build a real community around your work.

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8 Stops on the Path to a Better Blog

Convince & Convert

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership.

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10 Ways Government Agencies Can Get the Most Out of Their Facebook Page

Social Media Strategies Summit

For instance, the Transportation Security Administration provides the hours that its support staff are on duty and advises users on how to get started: Image source. As well as flagging engaged followers, this feature helps you build a stronger community by encouraging people to get more involved to earn their badges.

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Five Ways Government Agencies Can Leverage P2P Texting for Citizen Engagement

Social Media Strategies Summit

For instance, a study from Pew Research Center revealed a significant disparity in levels of smartphone ownership between urban and rural communities. Reaching Communities Affected by Natural Disasters. Now more than ever before, recruitment has effectively become a marketing job. Updating Citizens on Service Changes.