Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

B2B 206

B2B Engagement Marketing Sentiment 206

Social Media Marketing

APRIL 13, 2011

When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network. The private social network as a B2B social media tool has numerous useful applications. B2C marketers may have some luck.

B2B 148

B2B Social Media Jive Committee 148

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 119

Company Instagram B2B Survey 119

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat.

Skills 123

Skills Communities Collaboration Organization 123

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 147

Strategy Metrics Process Newsletter 147

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 165

Team Marketing B2B Eventful 165

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115

Review Social Media Social CRM Consultant 115

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 119

Social Media Strategy HootSuite Sentiment 119

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 180

Social Media B2B Exercises Hubspot 180

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Campaign 110

Campaign Groups Groups Communities 110

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

Questions 112

Questions Banking Insurance HootSuite 112

Oktopost

SEPTEMBER 2, 2024

This human-driven, unpolished content is what makes X so popular, creating a sense of community and trust that can’t be replicated across any other social media platform. There are now over 350,000 communities on X , with around 650,000 community posts created daily. Why should you use X for B2B marketing?

B2B 62

B2B Tips Marketing Influencer 62

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Consultant 279

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Improve community engagement. Drive online sales.

Social Media 81

Social Media HootSuite Marketing Social Networking 81

Convince & Convert

SEPTEMBER 5, 2017

Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses. Podcasts and Facebook Are the New Community Levers.

Influencer 126

Influencer Social Media Statistics B2B 126

Twist Image

SEPTEMBER 7, 2013

They toil, grapple, struggle and massage ideas into words in what is a solitary environment, with the hopes that others will feel the same way, share these words and build a community around these stories. I could sit in a solarium, sipping a cafe au lait, listening to the quiet of the earth while reading a book. reading a book.

Journal 97

Journal Collaboration Publishing Review 97

Convince & Convert

DECEMBER 1, 2010

Tweet Threadless – everyone’s favorite T-shirt purveyor and example of crowdsourcing and customer community success – recently published a terrific 10th anniversary book that combines company history with dozens of its best designs. How do you describe the company’s view of experimentation?

Apparel 120

Apparel Crowdsourcing Communities Case Study 120

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 144

Social Media B2B Strategy Consultant 144

Convince & Convert

MARCH 1, 2016

My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. Why I Wrote This Book. There are hundreds of books on marketing disruption (4 from me), but Hug Your Haters is the first and only book about customer service disruption. Why the Book is Different.

Posterous 60

Posterous Case Study Buy Research 60

Likeable

AUGUST 18, 2020

In this episode, Holly Curtis , VP Product, Global Creative Director at Keds, chats about what it means to be a “publicly private” person, why it’s so important for women to design products for women, and how that thoughtfulness translates into Keds marketing initiatives—particularly with the recently launched Hand-Book for Women.

Marketing 87

Marketing Affiliate marketing Team Proposal 87

Convince & Convert

AUGUST 25, 2011

The reality is that there isn’t a damn thing you’ll learn at a social media event that you couldn’t learn from a blog or a book if you wanted to work that hard. Where this gets particularly important is when companies send multiple attendees. Marketing Sherpa B2B Summit (September 26-27 Boston).

Eventful 125

Eventful Social Media B2B Conference 125

Convince & Convert

FEBRUARY 16, 2016

It’s the foundation of how companies communicate who they are in the world and what they stand for. We’ll see more brands and companies getting real and vulnerable, and that’s a great thing! In fact, it’s already happening—consider TOMS, Patagonia, or even IBM’s Smarter Planet for B2B.

B2B 60

B2B Authentication Company Microsoft 60

Twist Image

APRIL 9, 2014

But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. How long should a business book be? Does our content allow for honest commentary between us and the community? business book. communications department. fast company.

Questions 102

Questions Content Press Release Findability 102

Convince & Convert

DECEMBER 20, 2011

Paul Gillin ( B2B social media guru). Erik Qualman (new book “ Digital Leader ” – just published. Brian Solis (new book “ The End of Business as Usual ” just published). Jim Storer (runs the amazing resource The Community Roundtable ). Who in the company is supposed to be handling this stuff?

Social Media 120

Social Media eBook Mobile Social Networking 120

Pixlee

JULY 2, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” After college, I started my own company doing design and screenprinting. So from there I joined the B2B tech world. has been very good at that.

Sports 52

Sports Communities Brands Company 52

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Jump ahead: What is Community Management Software?

Software 62

Software Communities Forums Hubspot 62

Oktopost

JUNE 12, 2024

Despite the risk of being called out for “rainbow washing” (when companies signal support for the LGBTQ+ community without actually doing the work that helps members of the community), only 22% of companies are even considering changing their Pride strategy this year. More than seven percent of U.S.

Examples 30

Examples Social Media Microsoft Authentication 30

Twist Image

DECEMBER 20, 2011

In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. "Today, Loftus sits at the helm of College District , an online college football merchandise company that fills 1,500-2,000 orders a week from across the nation. business book. college district.

Retail 94

Retail Construction Mobile Advertising 94

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Optimize Your Company Page. Where are you based?

B2B 262

B2B LinkedIn Strategy Marketing 262

Hootsuite

FEBRUARY 18, 2020

Collecting leads on social media will help you find people interested in your company. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Also, you can offer customers the chance to opt-in to receiving more news from your company. Add a link to your bio. Email newsletters 29%.

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

FEBRUARY 16, 2015

Brian doesn’t find it difficult to balance his company work with his personal brand. One trend Brian is excited to see is brands truly connecting with their communities. Because how can you create content that really helps your community solve problems without first asking them, “How are you doing? What do you need?

Apple 60

Apple Curation B2B Influencer 60