Oktopost

APRIL 2, 2020

Times are evolving for B2B communication. Yet, one of the biggest failures happening today is how companies are unwilling to talk openly about past issues. B2B companies have been struggling with it well before Covid-19. In the B2B space, internal or customer facing relationships matter. Over Communicate.

B2B 77

B2B Authentication Issues Team 77

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Review 186

Review Marketing Metrics Sentiment 186

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. If you are in the B2B space but don’t target prospects on Facebook (or you do but not well), you most likely miss out on a massive chunk of leads.

B2B 111

B2B Facebook Marketing How To 111

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are missing out on a massive chunk of leads. A lot of objectives are useless to B2B targeting campaigns.

B2B 112

B2B Advertising Facebook Marketing 112

Convince & Convert

JANUARY 19, 2014

To get familiar with the company. The Corporate Executive Board surveyed 1,900 B2B customers to uncover insights about purchasing behavior and found: B2B customers will contact a sales rep only after independently completing 60% of the purchasing decision process. Now THAT’s self-serve information in B2B marketing.

B2B 143

B2B Hubspot Marketing Embedding 143

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. Furthermore everyone seems to have a book out on Social Media – heck I have 3 books on social media (2 out there and 1 on the way!) So where do we go from here?

B2B 246

B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

MARCH 7, 2012

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. How writing a book can help generate awareness and build reputation. Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. -

B2B 174

B2B Marketing Hosting Reputation 174

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Historical Lessons.

B2B 190

B2B MySpace Startup Social Networking 190

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 89

Influencer LinkedIn B2B Industry 89

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Think that sounds like the future years from now? Last week the clever folks at G.1440

B2B 273

B2B Advertising CPC Marketing 273

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 152

B2B Social Media Metrics Study 152

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Hear me out …. Tweet This! Share this on Facebook.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Social Media Marketing

APRIL 13, 2011

When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network. Strategic planning, competitive analysis and product development are just a few activities most companies prefer to keep confidential.

B2B 148

B2B Social Media Jive Committee 148

Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

B2B 206

B2B Engagement Marketing Sentiment 206

Oktopost

NOVEMBER 9, 2022

Want to hear more from renowned B2B marketing leaders? Jamie Shanks is the author of two books: Social Selling Mastery, an essential resource for sales and marketing professionals looking for a better way to connect with today’s customers ; and SPEAR Selling, the ultimate account-based sales guide for the modern digital seller.

Social Media 126

Social Media Airlines Marketing Apple 126

Oktopost

JUNE 2, 2022

Want to hear more from renowned B2B marketing leaders? For starters, Shoshana suggests that since most product marketing teams lead market research, it makes sense for product marketers to own the company Twitter handles. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Products 126

Products Twitter Marketing Real Estate 126

Convince & Convert

FEBRUARY 3, 2016

Companies came to her frustrated that their websites, which were just a copy of their company brochure slapped up online, weren’t getting any traction. From there, Ardath worked with non-tech companies who were dealing with the same problems. Why your personas are critical to the complex B2B sell. In This Episode.

B2B 60

B2B Marketing How To Conference 60

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. These are some of the questions my co-author Paul Gillin and I set out to answer in our new book Social Marketing to the Business Customer.

B2B 129

B2B Social Media Proposal Google Reader 129

Oktopost

DECEMBER 1, 2021

Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. Episode Summary.

Microsoft 109

Microsoft B2B Apple Conference 109

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. The answer is when they want to buy, of course.

B2B 89

B2B Marketing Paid Search Buy 89

Convince & Convert

FEBRUARY 3, 2011

What is measurable differs from company to company. If you’re a business-to-business (B2B) company that has a long sales cycle with many conversations with prospects before they become customers, you can determine with relative ease whether that customer was influenced in some way by your social media efforts.

Nielsen 146

Nielsen Company Social Media Metrics 146

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile, the Reception We Were Looking For.

Campaign 147

Campaign Marketing B2B Conference 147

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Oktopost specializes in social media management for B2B companies. If your company or its marketing activities are impacted by daily news and world events, Meltwater might be the solution you need. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

The Realtime Report

JUNE 4, 2019

Here are some crucial tips for making the best of your hotel marketing strategies and seeing some real difference in the number of bookings. They’ll assume this appreciation and gratitude extends to all aspects of your business, and they’ll be more likely to book a stay! Use Facebook Bookings. Focus On The (Positive) Reviews.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115

Review Social Media Social CRM Consultant 115

Waxing UnLyrical

JUNE 28, 2018

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. In my new book , I examined a range of business stories — the good, the bad and the ugly. Stories stick.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Twist Image

SEPTEMBER 25, 2016

Previously he ran social media strategy at Marketo and was responsible for leading the company's global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. b2b marketing. business book. business blog.

B2B 40

B2B LinkedIn Marketing ROI 40

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Oktopost

JANUARY 9, 2018

In-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size. That’s why it comes as no surprise that over 50% of B2B […].

Eventful 89

Eventful ROI B2B Travel 89

Webbiquity SMM

OCTOBER 11, 2011

It is a structured approach to getting your name, company, product or service found online when people are searching for what it is you have to offer. As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.”

Findability 216

Findability B2B Directory SEO 216