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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

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Top 14 [Free + Paid] TikTok Analytics & Reporting Tools In 2022

Keyhole.co

This is both good news and bad news for brands. This is where TikTok analytics tools can help you. . This is where TikTok analytics tools can help you. . Here are the top TikTok analytics & reporting tools, both free and paid that can help you set clear goals and measure your progress: #1. TikTok Analytics.

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Privacy Is Dead. Facebook and Cambridge Analytica Have Just Confirmed It.

Twist Image

But this past weekend, news reports bolster the view its data, which were not supposed to be shared, were central to the strategy of political consultants Cambridge Analytica to sway voters in favour of Donald Trump. What Facebook has actually done here is to confirm the death of privacy. Did it do it on purpose? No, not likely.

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The Social/Anti-Social Network

Twist Image

Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). Google + lets you be selectively social. It's a different kind of "social." anti-social network.

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Social Media APIs Explained (In Simple Terms)

Hootsuite

Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news. So, what do you need to know about APIs as a social media user or professional? 1 Social Media Tool Create. The APIs connect Hootsuite with your social media accounts.

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GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media.