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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Platform analytics. Management tool analytics.

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The role of AI in creating a more human customer experience

Sprout Social

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 103
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13 social listening tools for your brand in 2023

Sprout Social

Sprout Social Sprout Social’s social listening tools give you a comprehensive look into conversations that are relevant to your brand. Track conversations related to your brand across all major social networks and other online sources. The social listening tools are part of a custom-built plan for enterprise users.

Tools 111
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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities.

Tools 52
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Top 7 Mention Alternatives For 2024

Keyhole.co

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Key features: Social listening and campaigns: This helps you monitor what people think of your brand and gauge campaign performance in real time. Some users report limited features , particularly for LinkedIn.

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How to analyze customer reviews for brand insights

Sprout Social

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 127