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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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Why Social Media Marketing Is, Actually, Fairly Priced

Firebelly

Social media marketing is a complex business—and its pricing is competitive. Here’s some insight into how our model works and what factors into our pricing. It doesn’t matter if you’re a small, medium, or large firm—all of these issues are going to inform the way you operate. Expensive” is relative. Simple or complex?

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The Future Of Personalized Pricing

Twist Image

Should every customer pay the same price for something? So, if the world is all about personalization, shouldn't the pricing be subject the same kind of practice? Mess with prices. Is price everything? That's the price of admission? Should everyone still pay the same price? Enter personalized pricing.

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The role of AI in creating a more human customer experience

Sprout Social

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. This technology is often used to identify celebrities, brands and products on social media platforms for targeted advertising and competitive analysis, and to diagnose customer issues.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools.

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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

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A Privacy-First Digital Marketing Landscape

Dave Fleet

The privacy issues related to social are myriad and layered (see: The Social Dilemma ), and have been further compounded recently by COVID-19 misinformation, the weaponisation of social media by state actors, domestic political pot-shots and by the ongoing whiplash-inducing saga that is TikTok. Social media issues just scratch the surface.

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