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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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Why brands need a social media monitoring strategy

Sprout Social

It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints. Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time.

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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice. Once the user begins the game, they’re prompted with a series of location-based Instagram images.

Airlines 157
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7 ways to use social media for market research

Sprout Social

Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals. They’re the best airline, even in crisis mode! Consumers aren’t shy about sharing how they use certain products and will rush to share their thoughts on social media.

Research 144
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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

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Why Might Yelp Want SeatMe?

Small Business Mavericks

Large companies often acquire smaller companies because they want access to the technology, or they want the personnel involved with the company due to its talent. Another reason larger companies often acquire smaller companies is because they are planning to start offering a similar service. Travel companies.

Directory 101
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions. Track blogs, discussion forums, review sites, and more to stay ahead of the competition. Monitor blogs, discussion forums, reviews, and more.