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A Privacy-First Digital Marketing Landscape

Dave Fleet

This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it. Privacy is mainstream. Data with empathy.

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2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. How you think 2020 will be remembered? Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. Think about it.

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What You Need to Know About the CCPA’s New Data Collection Law AB 375

Ignite Social Media

You may or may not have heard about the California Consumer Privacy Act (“CCPA”) and the new bill AB 375, but it’s a topic companies should be aware of. The California Consumer Privacy Act protects personal data of California residents. Is there a way around losing data? What data is considered “personal information”?

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Social Networks and Privacy

Janet Fouts

I’m a bit more pragmatic than some of my co-panelists on what privacy we can actually have in this day and age. Think of your online conversations as an aggregate whole and not just one network at a time. I’m trying to keep my focus in this case on activists and their issues with privacy online. Good stuff here too.

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. Expect data relying on the pixel to be delayed and incomplete.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

COO Sheryl Sandberg has unveiled five new ways Facebook will address issues of privacy and fake news. The aggregate link data using 27,000 queries shows a very strong correlation between links and ranking. 1 Facebook’s Sandberg outlines new plans to tackle misinformation. 3 Links are still crucial for ranking in Google.

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Protect Your Online Privacy: Say NO to Ad Cookies

Ari Herzog

Every time you visit a new website you run the risk of a cookie (a text file with aggregate interest- or activity-based behavioral information, usually sparked by submitting an online form) being secretly placed in your browser. Sometimes the website has a privacy policy that tells you this, sometimes it doesn’t.

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