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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

Additionally, aggregated data will not include the ability to breakdown data by demographic. Prioritize the implementation of Facebook’s Conversion API. Continue to leverage your on-site web analytics platform to provide additional insight when looking at referred social traffic behavior.

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How to analyze customer reviews for brand insights

Sprout Social

Gain competitive intelligence Review analytics also provides you with insights on competitor brands, from how your competitors’ social posts are faring, to how you compare on customer satisfaction benchmarks. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

As social media grew in popularity, lengthy URLs began to present a problem. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow. Access the API . domain, you can use it when adding links to your social posts. Manage links.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Bacon-fans are interested in the stock-market, political philosophy, food/recipe sites, HGTV and country music. Post sentiment- aggregated feelings about your topic.

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The Many Ways To Link Your Social Accounts

Small Business Mavericks

It didn’t take long for some people to figure out early on in social media marketing circles to link up their social media accounts.That is, whatever you post to one automatically posts to another. There are good reasons why you shouldn’t post the same information to each of your social media streams.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.