Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. It’s been a heck of a ride! Image: mayeesherr. (in in West Bengal!) So which one garnered more interest according to Google trends?

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

FEBRUARY 26, 2013

In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” ” What this means is that professional advertisers have a one in one thousand chance of going viral and that percentage is static. Image: Joseph Swan via Flickr, CC 2.0.

Content 256

Content Study Flickr Advertising 256

Social Media Strategery

FEBRUARY 2, 2015

Creative Commons image from Flickr user Slackley. Where’s the PR, advertising, and marketing community in all of that? And I think there’s a whole lot people here in the Pittsburgh PR community who feel the same way. This post originally appeared on PRSA Pittsburgh’s blog. .

Communities 50

Communities Startup Energy Creative Commons 50

Waxing UnLyrical

JULY 14, 2014

Image: Paul Townsend via Flickr, CC 2.0 . Social media advertising is useless (or is it?). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. This week’s roundup features seven posts from around the web that focus on campaigns. Shock, horror!

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

JANUARY 17, 2014

Image: Théo via Flickr, CC 2.0. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. “Would you view #PR as more outbound communications, or also instrumental in inbound/content strategy? Some say PR isn’t just press releases.

Press Release 182

Press Release B2B Curation Consultant 182

Adam Cohen

SEPTEMBER 2, 2010

Understanding the Community. I contemplated using “customer,&# “audience,&# and even “constituents&# here, but community seems to broadly cover business partners, customers, and prospects. Photo credit: StarrGazr via Flickr. I’d love to hear your thoughts in the comments. Related Posts.

Tools 247

Tools Posterous SEO StumbleUpon 247

Waxing UnLyrical

JUNE 15, 2015

Why advertising should remain a key part of your communications mix. Why: From the prolific and legendary Shel Holtz : “What consumers say about advertising and how they actually react to it are two different things altogether.” Image: Jeff Gunn via Flickr, CC 2.0. ” Any of these strike a chord? .”

Conference 100

Conference Diagrams Journal Consultant 100

Waxing UnLyrical

FEBRUARY 13, 2013

Image: moonty via Flickr, CC 2.0. On Q2 (why he believes social is moving more in the direction of advertising than PR): A2 Pt. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Geoff Livingston (@geoffliving) February 5, 2013. Based in the Washington, D.C.,

Strategy 188

Strategy Aggregator Consultant Flickr 188

Social Media Marketing

AUGUST 29, 2010

There are a number of great resources that are either low-cost or free: Flickr The grand-daddy of all image sites. Flickr is a very powerful community with millions of photos at your disposal. A note about using Flickr photos: if you plan to embed a Flickr photo in your site, there are guidelines that you need to follow.

Remix 165

Remix Flickr Creative Commons Guidelines 165

Waxing UnLyrical

MARCH 30, 2015

And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. What do you do to get your community buzzing? Image: marc falardeau via Flickr, CC 2.0. Please share in the comments below.

Marketing 100

Marketing Startup Consultant Flickr 100

Social Media Marketing

MAY 8, 2013

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. Being a community manager is more than just posting to social networks on behalf of brands.

Social Media 160

Social Media Automotive Klout Flipboard 160

SocMed Sean

NOVEMBER 14, 2011

photo courtesy of anitakhart on Flickr 2) Don’t allow commenting or don’t respond when comments are left – A recent, cross-industry study by socialbakers indicates that 95% of posts left on a Facebook page go unanswered. If you have content that is valuable to your community , great, Post it up!

Social Media 235

Social Media Social Networking Airlines SEO 235

Idaconcpts

MARCH 29, 2011

While these are a totally different beast than going the advertising campaign way, there’s still something to be said for having an extremely functional and user friendly site for brand recognition. Business should remember that community outreach can be a great way to increase visibility. Tools in Action.

Sites 139

Sites Widget Tools Adsense 139

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. Photo credit: clickflashphotos via Flickr.

Company 231

Company Social Media Posterous StumbleUpon 231

Waxing UnLyrical

JUNE 13, 2012

But a quick hit conflicts with lots of eyeballs lingering over advertiser impressions and clicking through to their product offers. Does my audience want entertainment, or community, or both? Image: Bruce Guenter via Flickr, CC 2.0. I believe our audience is there because they want to hear from our writers.

Fashion 248

Fashion Aggregator Journal Startup 248

Waxing UnLyrical

JUNE 13, 2016

For instance, NATO cross-promotes across a variety of channels, but they also upload exclusive content on Flickr that you can’t find on their other networks,” says Steven Mehringer , Head of Communications Services in the NATO Public Diplomacy Division, in this Socialbakers post.

Education 100

Education Exercises Consultant Banking 100

Social Media Strategery

APRIL 3, 2014

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. Image courtesy of Flickr user Rasta Taxi.

Syndication 103

Syndication Marketing Advertising SEO 103

The Realtime Report

APRIL 16, 2014

Zuckerberg was infamously hesitant when it came to advertising, dating back to Facebook’s earliest days when the young founder was still coding in his college dorm. Now we have two social giants looking to better serve the business community and their needs. Image via Flickr. He needed the support of business, and fast.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Brands 236

Brands Handbook MySpace Construction 236

Waxing UnLyrical

JUNE 1, 2015

Why: “Content provides your market a powerful way to interact with the people behind your brand,” states Jeremy Miller in this WUL goodie that shows you how to evaluate content to create “a human quality for your brand that just cannot be replicated through other advertising and marketing means.” ” 6.

Content 100

Content Consultant Flickr Trends 100

ProBlogger

APRIL 22, 2021

One of the things I did to build engagement was to start a Flickr group. I also set up an area of the Flickr group where people could submit tips for me to include in future blog posts. (I At this point Digital Photography had been running for a couple of years, and there was a real sense of community and engagement on the blog.

How To 48

How To Applications Flickr Groups 48

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Social Media Marketing

JULY 24, 2013

A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. Youtility is all about providing value to customers - making your brand, your content, your services useful to them, rather than making it all about a stream of advertising and marketing. Image credit: drew domkus (Flickr).

Social Media 162

Social Media Flipboard Journal comScore 162

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265

Research Social Media Marketing Retail 265

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

Social Media 190

Social Media Paid Search Reputation SMS 190

Waxing UnLyrical

JULY 15, 2015

It’s in this challenging environment that communicators must build greater trust between their organizations and media, stakeholders, influencers, and communities to be effective. It’s the communicators’ responsibility to help their organization’s leadership understand the critical importance of trust today.

CPC 100

CPC Skills Influencer Organization 100

Social Media Marketing

JULY 18, 2013

Be vigilant, community managers. Image credit: h.koppdelaney (Flickr). Advertising this week in social measurement social media facebook PR content' Users can now add photos to comments to all Facebook pages globally. And it''s up to paid, earned and owned channels to work together to create, share and promote those stories.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Photo of Leslie Hall: Luke Walker via Flickr, CC BY-SA 2.0. .” Over the last few years, there have been more I.C. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

Embedding 100

Embedding Conference Banking Flickr 100

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# More importantly, Epic Change has a mission to empower individuals to tell stories in order to acquire financial resources to make positive change in their communities. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MAY 18, 2010

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

APRIL 20, 2010

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 16, 2008

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

MySpace 100

MySpace Handbook Yahoo Microblogging 100

Writtent Blog

NOVEMBER 18, 2013

There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. image credit: Flickr. ‘Empowering people through the power of community’ is the standard of founder Marcus Sheridan. Post Advertising. ’ 11.

Content 88

Content Marketing SEO Hubspot 88

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

JUNE 11, 2010

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

MySpace 102

MySpace Facebook Web 2.0 Yahoo 102

Social Media Strategery

APRIL 23, 2012

Photo courtesy of Flickr user SeRVe Photography. "Let's PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. " Smart organizations are realizing that marketing and advertising can only take them so far. About getting media coverage.

Foursquare 101

Foursquare Widget Advertising Flickr 101