Laurel Papworth

OCTOBER 30, 2009

United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000. In other words, it’s a typical airline stock.What do you think?

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Pixlee

JUNE 16, 2021

This means that consumers are looking at recycling and other environmental decisions made by companies to decide whether or not they want to support it. Plus, it can be beneficial for the long-term growth of your company. Consumers are increasingly expecting companies to do their part in taking care of the environment.

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Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. To me, there is something bigger here, and it''s an issue that I often touch upon: we confuse advertising with marketing. Tons of them.

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Data Sentiment Marketing Advertising 101

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

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Twist Image

NOVEMBER 17, 2010

All soap was made the same way, and the only way to differentiate it was for the company manufacturing it to give it an original name and make it look different (ok, some of them smelled different too). In today's world, most products and services are decent; in the old days, you could use advertising to sell something severely sub-par.

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Laurel Papworth

SEPTEMBER 24, 2012

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. Do they assume they have a better advertising budget? Because I am nosey – an asset in online community management – I decided to investigate further online. This article first appeared in on Smart Company.

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Twist Image

MARCH 2, 2017

Everything from the technology used within the organization to how they market and communicate to their consumer base. A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. advertising age. advertising agency. True story. but it is changing.

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Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. You don’t need to be a blogger to take advantage of the newest blogging methods.

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Buzz Marketing for Technology

JULY 22, 2008

In The Back of the Napkin , Roam shows the actual drawing made on the back of a napkin by the founders of Southwest Airlines to illustrate their concept for a new airline that would become one of the great success stories of airline history (did someone say, Ding!?). Wednesday July 9, noon EST. Hear StartupNationâ??s Site Map.

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Kikolani

JUNE 18, 2016

So you’re not just getting prepared for one company’s certification program. And you’re not just getting prepared for third-party company certifications. He was also one of the first Google Advertising Professionals and the first to work directly with Google to lead AdWords seminars.

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Pixlee

APRIL 6, 2017

An oversaturated marketplace, information available at the tap of a finger, consumers who have become hypersensitive to the advertising methods of old—the art of marketing has a plethora of obstacles working against it nowadays. And for many companies, it can seem like a battle just to be heard above the noise. Grow Your Community.

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Buffer Social

SEPTEMBER 28, 2016

3 Community Building & Customer Support podcasts. Social Pros, recently named the best marketing podcast at the Content Marketing Awards , dives into the inside stories and behind-the-scenes strategies of how huge companies and brands like Ford, Dell, IBM, ESPN and more manage and measure their social media programs.

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Convince & Convert

AUGUST 2, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : Let’s thank our sponsors, Eric’s company Argyle Social. Eric : Hello, Jay. ” That’s kind of cool. Eric : Yeah.

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Laurel Papworth

JANUARY 14, 2010

Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#. companies use Facebook and 45% Twitter.

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Hootsuite

NOVEMBER 3, 2022

When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. For example, a clothing company looking to market to Generation Z should be transparent about what the clothes are made of, where they’re made, and what kind of work conditions they’re made in.

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Diva Marketing Blog

MARCH 19, 2009

Auntie" Melanie Notkin , founder of the innovative community for aunts, SavvyAuntie and Scott Monty , Global Digital Communications Ford Motor , discuss the impact accepting money or products/services can have on social credibility. Find Melanie at Twitter Blog SavvyAuntie and of course on the SavvyAuntie Community.

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Social Media Network Marketing

FEBRUARY 15, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Monday, February 15, 2010 How Businesses Use Twitter Today How Businesses Use Twitter Today Southwest Airlines is using it to let people know about flight changes, conditions and more. Zappos is a great online shoe company.

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Twitter Tweetdeck Reputation Airlines 50

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.

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Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

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Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? Personally, I had a problem with an airline recently. What’s going to happen next?

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Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. After college, I worked in customer relations for a large electronics' company.

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Waxing UnLyrical

AUGUST 15, 2019

A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. On the other hand, 22% of companies choose to feature an inside look. At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks.

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Hootsuite

OCTOBER 21, 2020

But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. What other companies/founders are doing the same? But content about jet-lag reducing seat lighting may speak to airlines. Just look at Adobe. Not only that.

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B2B Social Media Tools Tips 98

Laurel Papworth

JANUARY 11, 2012

What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? If you want more information try: Wikipedia – Parody Advertisements. Fotoshop by Adobé (A-do-bay).

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Sprout Social

MARCH 31, 2020

Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies. Social media and community managers serve as the sort of mouthpiece for their respective brands online.

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Social Media Sentiment Examples Issues 135

Techipedia: Tamar Weinberg

DECEMBER 1, 2010

I’ve been working lately with several brands who already are mainstays in our households, brands you’d be surprised would want to advertise at all since their products and services might already speak for themselves with their national or even international reach. Big brands are, well, big.

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Buzz Marketing for Technology

OCTOBER 31, 2012

Posted in Advertising Branding Social Media. Moments later, @KitchenAidUSA , the company’s official Twitter account, sent this: “Obamas gma even knew it was going 2 b bad! Of course, KitchenAid isn’t the only company who has fallen victim to social media gone bad. Qantas Airlines. We’re all human.

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Buffer Social

JANUARY 24, 2017

Workforce: Instead of hiring new team members, there might be people in your company who are interested in working on or helping out with social media. Or perhaps everyone in your company might want to contribute a little of their time to social media. Step 2: Align social media with your company goals.

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Convince & Convert

JULY 29, 2014

I was, however, quite surprised at the popularity of certain channels — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn. It is generally considered the “professional” social network and is thus populated by a professional userbase. I ranked every top LinkedIn channel by total followers.

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Hootsuite

MARCH 27, 2020

As social media professionals, our job is to help our audiences and communities come through hardship together. So, here’s our guide to social media crisis communication. The role of social media in crisis communications. Free offerings from online companies skyrocketed in the self-isolation “housebound economy.”

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Laurel Papworth

NOVEMBER 22, 2009

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? advertising? Advertising versus Free/Premium subscriptions. And what is free stuff anyway – marketing?

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Convince & Convert

MAY 3, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. He was basically saying, with augmented reality and the technology that’s available today, we’re already seeing companies who are saying, OK.

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Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. million times, and takes United Airlines out behind the woodshed for a musical ass-kicking.

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Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets.

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Koka Sexton

MARCH 24, 2009

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets.

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Hootsuite

AUGUST 11, 2020

And that won’t help you build a meaningful, engaged community on Instagram. Consider boosting these posts with paid advertising to ensure that more of your Facebook, Twitter, and other social followers find and follow you on Instagram. Engage with existing communities. You want to engage with those communities.

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Writtent Blog

MAY 13, 2021

International mobility for all the sectors of the university community (students, PDI and PAS – outcoming) and for all the sectors of foreign universities (incoming) with which the University of Vigo has signed an agreement. private company by a single business buyer. It is always in your best interest to check before signing.

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