How Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. We work with a wide range of companies in the travel industry, across many sectors, including tour operators, hotels, travel agents, airlines, airports, tourist boards, and OTAs. The community management is amazing.

How TravelMedia Save Time and Rock Community Management

agora pulse

is one of Europe’s leading travel media companies. We work with a wide range of companies in the travel industry, across many sectors, including tour operators, hotels, travel agents, airlines, airports, tourist boards, and OTAs. The community management is amazing.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement.

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8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Law as bullying tactic rarely works, it just incenses the community.

Social Media Marketers: Time to Get Personal


At Mindjumpers, we spent a lot of time on constantly optimising and developing our own take on community management. In the centre of any good community management approach is of course the identity of the brand. Tweet.

The Most Engaging Industries on Facebook and What to Learn from Them


Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. KLM Airlines.

7 Powerful Reasons Why Companies Will Pay for You to Blog


Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche.

Social media crisis plan: What to do when things go wrong

Sprout Social

Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies. Community Management Engagement Social Strategy

COI: Cost of Inaction United Breaks Guitars

Laurel Papworth

United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000.

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Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

Do online communities overreact? Staff should be backed on social media and the Community is NOT always right! I am NOT an advocate of “the community is always right&# approach to social media management, you end up making a rod for your own back.

How Businesses Use Twitter Today

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Monday, February 15, 2010 How Businesses Use Twitter Today How Businesses Use Twitter Today Southwest Airlines is using it to let people know about flight changes, conditions and more. Zappos is a great online shoe company. You can set up a search for your company name or your competitors' names and receive notifications whenever something is said.

How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

With the rise in “do-it-yourselfers” and homeowners who want to be able to maintain their own lawn but don’t necessarily know how, Scotts has been able to provide informational and educational materials on their @LawnGardenHelp handle and in their Facebook community.

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. This is a guest post by Manroop Takhar.

Coverage Questions !

The Marketing Blog

helps the company in its marketing communications efforts. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product. Home About In the Media ATM Redefined A Pleasant Gift December 9, 2007.7:05 05 am Coverage Questions !

Why ROI isn’t everything with social media

Despite promising results, a significant number of professionals in leadership positions were skeptical of social media’s impact on a company’s growth. People who use the term ROI see marketing as something to buy, but smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease.”.

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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

There’s more to be done, such as listening to your community and actually speaking amongst them (and not just at them). Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline.

7 Essential Building Blocks to Manage a Corporate Reputation Online


The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. A company’s reputation is based on many factors. Every company makes mistakes.

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

According to data provided by the company, campaign goals were exceeded: Facebook likes rose 27% to 571 (now at 579). Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz.

The State of Social Media in Norway


Tweet Following post is written by Marianne Vågan, Local Community Manager from Norway and part of Mindjumpers Network. Norwegian companies on social media. Norwegian companies have also taken part in the social networks.

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

On the other hand, 22% of companies choose to feature an inside look. At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks. Guest post by Alex Slichnyi.

The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013.

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

Community Management. Second, how did this applicant build a community? Third, while we’d like to think that social media community management is all this … Source. … even for brands smaller than say, United Airlines or Pepsi.

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. All of this is happening to companies (maybe yours) every minute of every day.

Social Media Management in Times of Crisis

Buffer Social

In times like these, people look to each other, and to their communities to figure out how to respond. And as many around the globe isolate, social media might become an even more important channel for communication and a sense of community. Is your company able to help.

Hotels and Social Media Travel Tourism

Laurel Papworth

companies use Facebook and 45% Twitter. All major hotel brands, airlines and other travel suppliers, as well as all OTAs are now present on the social networks like Facebook, Twitter, etc. HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones.

Is Remote Work Greener? We Calculated Buffer’s Carbon Footprint to Find Out

Buffer Social

I have worked at Buffer – a fully remote company – for four years. I have always assumed that a remote company must have a lower carbon footprint, but is that true? This is a big hit when it comes to our company’s carbon footprint. Join a community or start one.

JetBlue Proves That April is No Fool

Convince & Convert

JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight. JetBlue communicated its surprise offer in a simple, yet eye-catching status update and linked back to the company’s BlueTales blog for more information.

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Moments later, @KitchenAidUSA , the company’s official Twitter account, sent this: “Obamas gma even knew it was going 2 b bad! Of course, KitchenAid isn’t the only company who has fallen victim to social media gone bad. Qantas Airlines.

Is Your Executive on Twitter?

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Koka Sexton dot Com

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

While the beauty of this project is that it’s an artistic endeavor, the principles of cultivating a shareworthy experience can inspire companies and brands. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Flyscoot’s mascot, Scootee-Chan, is almost as cute as our Talkwalker Yeti , but that’s only one of the reasons we had to mention the creative account of this small Asian airline. How do you present an online financial company such as Paypal on social networks?

Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Facebook’s mission is to make the world more open and connected.” - About Facebook statement accompanying company’s press release.

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

3 Community Building & Customer Support podcasts. For each episode of #AskGaryVee, Gary Vaynerchuk answers a question from his audience about marketing, social media, entrepreneurship, and startups based on his lifetime experience of building successful, multi-million dollar companies.

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How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

Workforce: Instead of hiring new team members, there might be people in your company who are interested in working on or helping out with social media. Or perhaps everyone in your company might want to contribute a little of their time to social media. Community Manager.

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20+ Creative Social Media Contest Ideas and Examples


To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. These contests can require entrants to follow both accounts for a mutual gain, or just your company’s account.

Mind Your Manners: Etiquette Tips for Your Social Media

agora pulse

The worst thing you can do when you are new to a group is to violate the community’s procedures. But most LinkedIn etiquette expectations come from the LinkedIn community. Do Post: Company recruitment news. Do keep company pages updated.

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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

how long have you been serving the community). You have the chance to immediately convey the details about your company to anyone landing on your page. Do you know what problems your company solves? Share your history, unique abilities and commitment to your community.

How Tools Measure Your Internet Life

Ari Herzog

Not too shabby, considering the majority of the top 100 include Northwest Airlines, CBS News, Skype, The Wall Street Journal, and other for-profit industry leaders and media conglomerates.

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10 Travel Influencers Your Brand Should Partner With


Ben Schlapigg is well-known in the travel blogging community, flying over 400K miles a year – the equivalent of 16 trips around the globe. An expert on how to do luxury travel using airline miles, he has partnered with many credit card companies and airlines to highlight this. The adventure traveler has worked with companies like Hyundai and Island View Hawaii to name a few, and has over 1 million subscribers on YouTube.

5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

So, what does your business need to do to make sure you’re taking advantage of this community-building tool? Yes, that new office tour your company put up is your best performing piece of content to date.

Train Wreck! The 3 Types of Self-Destructive Corporate Tweets

Convince & Convert

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom.