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What is Social CRM and How to Make It Work for You

Oktopost

Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM: What Is It?

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Is Social CRM the key to growing membership?

SocialFish

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Social CRM is a term fraught with some confusion. It was coined in the corporate world to describe a business strategy for managing customer relationships in the age of social media. Not to mention public and shareable.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Luckily, you can choose from a variety of Twitter analytics tools to help you do this.

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Social CRM: Tools That Can Help You Know Your Audience Better

Ignite Social Media

That’s great to have, but when a brand is looking to connect with their customers on a social level, those things aren’t always helpful. In order to connect with customers further, organizations look to Social CRM.

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What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Social media calendar. Social media analytics. Social CRM tool.

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4 LinkedIn Tools that Will Change the Way You Think About LinkedIn

Razor Social

If you’re one of those people, then you probably don’t have the system and the tools in place to attract new prospects and build quality relationships. We reached out to LinkedIn expert Viveka von Rosen , to ask her about the tools she uses daily to maximize the results she gets from LinkedIn. I’m going to help you change that!

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Social media personalization: The opportunity and risks to consider

Sprout Social

These platforms are key to preparing your business for delivering personalized experiences on social. But customer data platforms are only effective if your team has the training to use them, and if they “talk” to the other tools in your tech stack. Instead they should prioritize meaningful work that requires human intervention.