Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Check out all the details and save 50% (only $297 for a limited time).

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

MAY 13, 2010

Social media isn’t inexpensive, it’s different expensive. (I I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Activate your fans, don’t just collect them like baseball cards. Social media allows big companies to act small again.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

FEBRUARY 10, 2010

As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. I just gave Flowtown a spin.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Integrate social media activities with your CRM system. An active and helpful support forum?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. Sounds like it could really help businesses out in the social media realm.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

FEBRUARY 24, 2010

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). link] Social Business Bank Option 1. What a great, active fan base ! We’ve added Disqus as the commenting system. No question! link] Warren Fick Wow. It makes your head look confined.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. A new product launch. A write up on a blog. Trade show. Great for small businesses.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. One way to build a following and keep them involved is by deploying a fun, creative way for supporters to participate and share with online friends.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • What about you?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. They always do. Yahoo, too. Myspace also.

Social Media 167

Social Media Strategy Consultant Conference 167

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools).

Social CRM 196

Social CRM Tools Sample Samples 196

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try?

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Thanks, I needed it today. Thanks, I needed it today.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. You sound a lot more active and attentive. All of us have influences. If you want to survive in the PR industry, you have to love the material you are pitching.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. They need to snap up that Facebook name pronto.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. What do you think? link] robertwheatley Amen.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JULY 14, 2010

Great points on CEO vision and social Kjcrantz Well said. Putting social media in the context of the strategy and business outcomes is absolutely essential to increasing uptake. The best way to beat resistance to new tools is to use them and show impact. Thanks, Mike! The change has come from how people create their perceptions.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

SEPTEMBER 21, 2010

But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. Using social media to acquire customers is like using email to acquire customers.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. It's like any other social network, right? It's like any other social network, right? what shocks you?)

Social Media 160

Social Media Statistics Strategy Research 160

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

Company 38

Company Twitter Content B2B 38

Convince & Convert

SEPTEMBER 8, 2010

The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. “Your social media strategy must be tools-agnostic.&# The goals shift. The founders leave. The next time you start thinking too hard about your Twitter “strategy&# remember MySpace.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Webbiquity SMM

DECEMBER 4, 2012

How can you measure (or can you measure) social media ROI ? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. Social Media Marketing Guides and Tips. 12 Essential Social Media Cheat Sheets by Mashable.

Social Media 216

Social Media Resources Tips Policies 216

Convince & Convert

JUNE 15, 2010

If you send email routinely, you need to integrate email and social immediately. Most quality email service providers give you the option of easily adding sharing tools, and you can then run a report showing which of your subscribers clicked your Twitter link, and/or shared content on Facebook. Great tool and a huge time-saver.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. And, in my experience, anything that can't be quantified is considered less valuable by default.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Frankly, I don’t get a lot of chances to experiment since we have a separate digital department.” I don’t believe in a “digital divide.”

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Social media is not some other discipline that should warrant throwing business concepts out of the window. They are tools. Tools are easy. This has been my concern for quite some time.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Sprout Social

DECEMBER 20, 2022

If you feel like posting, replying to followers and manually generating reports on every social media account you own is too much, we agree. The good news is that with social media automation tools, repetitive or manual tasks that took you hours are now done within a few minutes. Sprout Social.

Social Media 92

Social Media Tools Sentiment Small Business 92

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

JUNE 3, 2010

I think what'll likely happen is publishers will work out some kind of data-sharing deal with Facebook – the promise of increased, pervasive social sharing activity on their sites is too attractive to pass up. It will be slow, and it will be messy, though.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

APRIL 8, 2010

Befor… [link] [link] Alyssa G I agree with your perspective on the iPad being the ultimate content consumption tool – and for that reason, I think it will be a great device for education, particularly for college students. It's a perfect tool for that and much less expensive than any alternatives in that space.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Build Your Brand a Social Content Ladder in 5 Steps The More Things Change, The More Things Change philsimonsystems Pretty neat tool.

Social Media 165

Social Media Strategy Engineering Social CRM 165