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Top 8 Social Media Marketing Trends to Watch for in 2025

Social Media Strategies Summit

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Image source But this looks set to change in 2025, with a major shift toward long-form content.

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B2B Social Media Marketing Trends for 2025

Convince & Convert

As we move into 2025, staying ahead of emerging trends is essential for B2B brands. Authentic and Engaging Content In 2025, authenticity is key. Short-Form vs Long-Form Video Video content continues to dominate in 2025, but the types of videos that work for B2B marketers vary depending on the platform and goals.

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7 Predictions for Social Media in 2025 from Creator Economy Experts

Buffer Social

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

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Predicted Meta Advertising Changes in 2025

Jon Loomer

Meta advertisers saw a ton of changes in 2024 , but what can we expect in 2025? The post Predicted Meta Advertising Changes in 2025 appeared first on Jon Loomer Digital. Here’s what I’m expecting, along with an item that’s at the top of my wishlist… 1. Any requests at the top of your wish list?

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HR’s Complete 2025 Calendar of Important Dates

The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today! HR leaders can use this calendar from Paycor to track important HR and payroll tax dates.

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9 Ways Meta Can Improve Advertising in 2025

Jon Loomer

This post focuses on specific ways that Meta could further improve the ads product in 2025. In 2025, we can expect we’ll further lose targeting control, not gain it back. Your Turn What other features could Meta develop to improve the ad product in 2025? Those are structural problems without an easy fix.

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Ad Age Names Ignite one of America’s Best Place to Work in 2025

Ignite Social Media

Ad Age Names Ignite Social Media Best Place to Work in 2025 Ignite Social Media was today named one of Ad Age Best Places to Work for 2025 , one of only 25 companies our size in the United States to earn this honor. The AdAge Best Places to Work 2025 list is not just another corporate ranking.

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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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HR in 2025: Insights & Predictions

What type of worker is most engaged—hybrid, remote, or onsite? What are the drivers of effective leadership? What does the C-suite think HR is most responsible for? And why is a wave of HR resignations more likely in the next 12 months?

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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). For 84% of workers, flexibility is a top priority ( FlexJobs ). 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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New Overtime Regulations Require Employers to Pay Up

Starting January 1, 2025, EAP employees making less than $58,656 a year are going to be eligible for overtime. There’s a new overtime salary threshold that will impact employers across the country.