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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. billion by 2025. Learn more about the state of influencers on this social network. It hit $15.2

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8 social selling metrics to measure success

Sprout Social

Inbound connections and network growth. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Social selling is all about building relationships. After email, two more social networks are used by 43% of respondents. Follower engagement rate.

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7 statistics that prove the importance of social media marketing in business

Sprout Social

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

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Why Every Brand Should Have a YouTube Channel

Socialized

It is projected that no pay-TV service would be subscribed by audiences aged 32 or under until 2025. This is one of the most significant advantages of using YouTube since most content posted on some other social network will last between a couple of hours and a couple of days. Advantages for Brand on YouTube.

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The Evolution of Social Media, and of Likeable

Likeable

The agency continued to evolve and grow to over 50 people over the last several years, and so did social media: Snapchat and Instagram and TikTok and Clubhouse became increasingly important, and so did paid ads and influencers across every social network. With the acquisition of Likeable, 10Pearls is now 750 employees strong.

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9 YouTube trends for your content strategy in 2022

Sprout Social

But like on all social networks, trends on YouTube come and go. Social commerce functionality has been a major focus for many of the top platforms over the last few years. It’s been predicted that social commerce will be a $1.2 trillion industry by 2025, and every network is vying for their piece of the pie.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

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