#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017.

In 2017, Look to the Rainbow

Waxing UnLyrical

Professionally, my company changed direction quite radically and intentionally; from taking on the more typical consulting gigs to a much stronger focus on training and education. Twitter Facebook Google+ LinkedIn In 2017, Look to the Rainbow. Personal 2017 eCard happy new year suzy

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#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. measurePR. — @Serena (@Serena) April 13, 2017.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders.

Ignite’s 2017 Highlight Reel

Ignite Social Media

It seems like just a few months ago that we ushered in 2017, but it’s really almost over. Not for naught, though, because there’s been more than a little to look back on fondly in 2017. In fact, we think it’s safe to say that 2017 might have been one of our best years yet.

#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

ISM Mystery Trip 2017 Recap

Ignite Social Media

After 17 amazing years (including our sister company Brogan & Partners) of Mystery Trips and unique destinations, we’d love to hear your thoughts and suggestions below in the comments.

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Social Media Recap: April 2017

Meltwater

Companies from Apple… Read More. For social media and PR this month, it's all about visual media.

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#CMAD 2017, Interview with Rohit Bhargava, Author and Trend Curator

SocialFish

We invited Rohit to apply some of his 2017 Trends to community management and a really insightful conversation ensued! CMAD 2017, Session 8: Interview with Rohit Bhargava, Author and Trend Curator from 5:00 Films & Media on Vimeo.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

2017 content marketing statistics. 2017 content marketing predictions. How to use our 2017 content marketing editorial calendar template ( download now ). 2017 Content Marketing Statistics You Should Know… . 2017 Content Marketing Predictions.

Top 10 Blog Posts of 2017

Ignite Social Media

As you put the final touches on your 2018 plan, be sure to check out SilkRoad’s most popular blog posts from 2017. Onboarding Programs Connect Employees to the Company’s Future. 2017 Sources of Hire Report.

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Posted by Juniper Networks on Tuesday, July 25, 2017. Live video is nothing new.

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Top 10 RazorSocial Articles of 2017

Razor Social

So, here’s a look back at what our readers kept clicking and sharing in 2017. I wasn’t at all surprised to see this article rise at the top as the most read piece on our blog in 2017. 46 Marketing Tools to Consider for 2017. 101 Marketing Tools and Technology Tips for 2017.

The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A

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6 mobile app trends to watch in 2017

Socialmedia.biz

W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. If there had to be a title for 2017, it’d likely be the Year of the Small Business App. Post by Andrew Gazdecki.

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4 Trends Social Media Marketers Should Expect in 2017

Ignite Social Media

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Live video, particularly Facebook Live has taken hold this year, and with more brands finding creative ways to take advantage of this, we’ll likely see much more live video in 2017. More and more companies are taking advantage of the fact that often times the best advocates are their employees.

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How-To: Setting KPIs for Your Team and Your Company

Meltwater

Most people who run a business or part of a large company struggle when it… Read More.

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The Changing Landscape of PR and How Companies Can Capitalize

Meltwater

The days of single-focus PR are gone, and Jerry Maguire-esque “Show me the money” slogans… Read More.

20 Must-Attend Social Media Conferences in 2017

Buffer Social

Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price. Let’s jump right in… The 20 Best Social Media Marketing Conferences of 2017. Date: March 22-24, 2017. Date: May 3-4, 2017.

We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.

Buffer Social

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. Buffer (@buffer) May 18, 2017. Buffer (@buffer) July 31, 2017.

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How to Create an Extraordinary Social Media Strategy for 2017

Buffer Social

There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals. Step 1: Set social media goals that align with your overall company goals. Imagine we run social media for a (fictional) company called Campfire, Inc.

Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Surveys from Salesforce , V12data and Adestra : 68% of companies have integrated mobile marketing into their overall strategy. MicKinsey & Company ). With over half of Google queries coming from mobile devices, that’s not something you can put up with in 2017.

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How This Ecommerce Company Manages Social and Saves Tons of Cash

agora pulse

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. The post How This Ecommerce Company Manages Social and Saves Tons of Cash appeared first on Agorapulse.

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante.

Is Facebook advertising worth it?

Sherrilynne Starkie

A basic one uses a company’s own CRM, POS or mailing lists. 3D printing company, Makerbot, boosted sales leads by 30 per cent with industry-targeted lead ads. I’ve been helping companies leverage Facebook ads for about 10 years now. Is Facebook advertising worth it?

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Addressing Your 2017 Goals. But for 2017, let’s take a look at last year’s core demographics: Age & Gender.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

They optimize their LinkedIn company profiles. As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device.

How Social Media Changed in 2017

Ignite Social Media

But before we get too far down the path of anticipating what is going to happen this year, let’s take a quick look back at some of the big changes that took place in social media in 2017. 2017 was a big year for messaging platforms, specifically those owned by Facebook.

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more.

Sister Company Carusele Wins “Small Agency of the Year” Shorty Award

Ignite Social Media

Less than a year after Ignite Social Media was named Social Media Agency of the Year worldwide, our sister company, Carusele , received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year.

E3 2017 on Social Media – How Did Brands Interact with Gamers?

Ignite Social Media

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Posted by E3 Expo on Thursday, June 15, 2017.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. It’s still important to know your essential Twitter statistics in 2017. Here are some social media advertising statistics to be aware of in 2017.

Three Social Media Trends That We’re Thankful For

Ignite Social Media

Check out our sister company, Carusele , for your influencer marketing needs. Posted by Ignite Social Media on Tuesday, May 23, 2017. Social Media Trends 2017 Social Media Trends social media Social Media MarketingSocial media moves fast!

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How to Maintain Your Company’s Success

The Realtime Report

How to Maintain Your Company’s Success. Think carefully about your next move, because one wrong step can make or break your company. Many small companies can often be intimidated by the level of competition of the established brands in their industry.

Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

Dec 03, 2017. The search engine company is working with local home service companies Home Advisor and Porch. Dec 03, 2017. Dec 03, 2017. Dec 03, 2017. Dec 03, 2017. This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top five: Messaging gets a lot more engaging. Listly by Sherrilynne Starkie. News from Google, SnapChat, Facebook and Instagram.

Best Credit Repair Companies

SocialFish

Now, one of the simplest methods to improve your credit score is by consulting with a credit repair company that will take you on a step by step process of improving your status. The following companies can be trusted; 1.

How to Use Snapchat: 7 Must-Read Tips for 2017

Sprout Social

Knowing how to use Snapchat effectively has been at the forefront of many companies’ needs. In this article, we’ll provide seven tips on how to use Snapchat in your social media strategy for 2017: 1. Let’s not fool one another–Snapchat is a young game both figuratively and literally.

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E3 2017 on Social Media – How Did Brands Interact with Gamers?

Ignite Social Media

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Posted by E3 Expo on Thursday, June 15, 2017.

Creating LinkedIn Showcase Pages That Grow Your Company

Devumi

Properly using the Showcase Pages feature on LinkedIn can help your company in various ways. Creating LinkedIn Showcase Pages that help your company […]. The post Creating LinkedIn Showcase Pages That Grow Your Company appeared first on Devumi.

Strategies for Approaching Social Media Paid Buying

Ignite Social Media

There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. Media Buying Social Advertising Social Media Marketing Social Media Strategy social media Social Media Advertising Social Media Buying 2017

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How to “Mature” Your Company’s Content Marketing Strategy

Oktopost

At least, that’s what 2017 research from The Content Marketing Institute revealed. Content marketing is certainly not a novelty concept, but it may feel new to plenty of marketers. Although a vast majority of polled organizations—89%—said they were using content in their B2B marketing approach, only 22% considered their efforts to be “mature.” In fact, … Content Marketing

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Yet another post about 2018 B2B marketing trends?

3 Quick Tips to Help You Become a Twitter Influencer

SocialFish

While this is good news for those who use Twitter, because it means that they’re getting up-to-date engagement, it’s not so good for companies looking to grow their presence on this platform amidst all of the competition.