article thumbnail

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

#measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. The next question went right to the heart of the specialized worlds of investor relations (IR) and financial comms. . — @Serena (@Serena) April 13, 2017. Keosha (@Keosha) April 13, 2017. IR has a business focus.

Skills 221
article thumbnail

#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. link] #measurepr.

Research 193
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Online Marketing Trends & Strategies For 2017-18

Social Media Marketing

We are already in 2017, but it's not the end yet. 2016 has given a hike to the Internet and it's marketing services and the industry is gradually increasing. With the changing year, the challenges of online marketing are augmenting. Content marketing is going to be something very important in coming years as well.

Trends 117
article thumbnail

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? Addressing Your 2017 Goals. There are more than 1.86

Strategy 111
article thumbnail

How companies use video content on social media

Visually SM

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

article thumbnail

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? .”

B2B 348
article thumbnail

How Social Media Changed in 2017

Ignite Social Media

But before we get too far down the path of anticipating what is going to happen this year, let’s take a quick look back at some of the big changes that took place in social media in 2017. 2017 was a big year for messaging platforms, specifically those owned by Facebook. Messaging Took Off. monthly users. We would be happy to help !