2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders.

10 Ways to Kick Your Social Media Strategy into Shape in 2017

Ignite Social Media

Outline your specific goals and make a momentum map/timeline for 2017 to keep you and your team on pace. Use influencers for notoriety and credibility. So, who better to promote your product or company than the very people who adore, use & share your product already?

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#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Marketplace Programs . Influencer Content Campaigns .

3 Quick Tips to Help You Become a Twitter Influencer

SocialFish

While this is good news for those who use Twitter, because it means that they’re getting up-to-date engagement, it’s not so good for companies looking to grow their presence on this platform amidst all of the competition.

Leveraging LinkedIn Influencers to Boost your Company Profile and Brand

Devumi

One group of professionals that you definitely want to attract on LinkedIn are influencers. Find out how you can reach out to and take advantage of LinkedIn influencers to grow your brand today. What are LinkedIn influencers LinkedIn describes its […].

Top 10 RazorSocial Articles of 2017

Razor Social

The most shared articles on the list feature tips/commentary from influencers and industry experts. So, here’s a look back at what our readers kept clicking and sharing in 2017. You can expect great performance from an article that features advice from 45 influencers!

4 Trends Social Media Marketers Should Expect in 2017

Ignite Social Media

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Live video, particularly Facebook Live has taken hold this year, and with more brands finding creative ways to take advantage of this, we’ll likely see much more live video in 2017. Look for more brands and influencers to share brilliant, engaging live video next year. Getting people to talk about your brand can be challenging, and the same goes for finding the right influencers.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Blurred Lines between Influencers and Brands. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

They optimize their LinkedIn company profiles. You also need to understand things like conversion funnels, social listening, engagement, influencer or micro-influencer marketing, KPIs, content marketing strategies, and the list goes on.

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. We’ll start with Carusele’s specialty service -influencers.

Sister Company Carusele Wins “Small Agency of the Year” Shorty Award

Ignite Social Media

Less than a year after Ignite Social Media was named Social Media Agency of the Year worldwide, our sister company, Carusele , received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year.

20 Must-Attend Social Media Conferences in 2017

Buffer Social

Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price. Let’s jump right in… The 20 Best Social Media Marketing Conferences of 2017. Date: March 22-24, 2017. Date: May 3-4, 2017.

How to Create an Extraordinary Social Media Strategy for 2017

Buffer Social

There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals. Step 1: Set social media goals that align with your overall company goals. Imagine we run social media for a (fictional) company called Campfire, Inc.

The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign

Buffer Social

The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. What’s the best way to reach out to influencers? What are micro-influencers?

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. B2B companies are increasingly making customer experience not only an area of focus but also the responsibility of the marketing function. Influencer Marketing Trends.

Three Social Media Trends That We’re Thankful For

Ignite Social Media

Continued Investment in Influencer Marketing. Influencer marketing continues to prove itself as one of the best ways to reach a targeted audience and drive serious business results. Check out our sister company, Carusele , for your influencer marketing needs.

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How to Identify and Engage with Influencers Using GroupHigh

Razor Social

Consumers tend to trust an influencer more than an advertisement. Companies are increasingly realizing the importance of influencer marketing and are using it to extend their brand reach and bring in more customers. micro influencers). Building your own influencer network.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies.

Get Ahead of the Holidays with Your Social Media Strategy

Ignite Social Media

Is Black Friday the biggest day of the year for your company? Using Influencers during the Holidays. If you plan to leverage influencers during the Thanksgiving and Christmas seasons you need to start reaching out sooner rather than later.

Your CEO Hired a New Social Media Agency? Here’s How to Partner With them and Not Get Fired

Pam Moore

Often times we are “that agency” brought in to help get the house in order, conduct an audit, build a strategic plan for implementation, help set priorities, implement a new program such as influencer marketing or simply to add some more positive turbo to your already successful program.

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

How Instagram Polls Can Enhance Influencer Marketing

Pixlee

Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print advertising to stars pushing their “favorite” cigarettes in commercials on black and white televisions.

The Secret to Better Web Writing

SocialFish

If you put text on a website or send emails as a form of business communication from your company, you are a writer. You must understand that you are writing web copy, emails, and social media posts to help people get information or complete a task or influence them to do something.

101 Marketing Tools and Technology Tips for 2017

Razor Social

According to Emailmonday , roughly 49% of companies use some type of marketing automation, and this is an upward trend. When someone joins your email list, it is a clear signal that they’re interested in your company’s products or services.

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. How do you find the right influencers to represent your travel brand? Here are 10 popular travel influencers to be aware of as you begin your search. Influencer Marketing

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Most B2B marketers are still using a social media playbook developed by B2C companies. B2C companies were the first ones to take advantage of social media. Audit the social profiles of influencers in your industry and see what they’re posting.

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5 Exciting Social Media and Marketing Trends to Know in 2017 – Noah Kagan [SSM055]

Buffer Social

In episode #55 of The Science of Social Media , we explore the top 5 social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today. 5 Exciting Social Media and Marketing Trends to Know in 2017.

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Influencer Marketing – Owned or Earned?

Proactive Report

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing.

How to Find Micro-Influencers for Your Brand

Pixlee

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Using top social media influencers, such as bloggers, vloggers and those with large followings on Instagram, Snapchat and other platforms has grown exponentially with the greater adoption of those platforms. What is a Micro-Influencer? Within the influencer realm, there are many types of social influence.

Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. Instagram influencer marketing.

LinkedIn Native Video Is Hot – Here’s What You Need To Know To Get Started

agora pulse

LinkedIn native video has been rolling out to users since August 2017. The first hint that native video was on the way was in August 2016 when they announced Influencer videos. These were 30-second videos from the people LinkedIn called Influencers.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views. Influencer marketing continues to rise as an effective way to reach target audiences and build brand trust. Tarte Cosmetics sent some of their top influencers (also known as Tartlettes) on an all-expenses paid vacation to promote a product collection.

Snapchat Maps and What You Need to Know

Ignite Social Media

Back in August it was announced that Snapcat acquired the location measurement company as well as purchasing the map app Zenly. As social media continues to evolve, channels strive to increase their users by making updates to their platforms.

8 Key Steps for a Successful Instagram Takeover

agora pulse

Choose Your Partner/Influencers Wisely. The next step in executing a successful Instagram takeover is choosing the right influencer or partner. How you choose your Instagram takeover partner or influencer will be largely based on your goals.

6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors. Marketing owns the voice of the company, while service owns that voice’s support. Data to Influence the Rest of the Business.

Top Methods Used By Social Media Marketers To Find Influencers

Stay N' Alive

According to the report, the number one method marketers use for reaching out to influencers is by contacting them directly. . For how other methods rank, see below: Reaching out to influencers directly (59%). Influencers reaching out to the brand (35%).