2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders.

#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

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5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Marketplace Programs . Influencer Content Campaigns .

Leveraging LinkedIn Influencers to Boost your Company Profile and Brand

Devumi

One group of professionals that you definitely want to attract on LinkedIn are influencers. Find out how you can reach out to and take advantage of LinkedIn influencers to grow your brand today. What are LinkedIn influencers LinkedIn describes its […].

Tips To Build Social Presence and Influence

The Realtime Report

Tips To Build Social Presence and Influence. Presence decides purpose and influence decides power. If you’re talking about brands, products and companies, do your homework and learn as much as you can about what you’re writing on. Take care and be a good social media influencer.

Top 10 RazorSocial Articles of 2017

Razor Social

The most shared articles on the list feature tips/commentary from influencers and industry experts. So, here’s a look back at what our readers kept clicking and sharing in 2017. You can expect great performance from an article that features advice from 45 influencers!

4 Trends Social Media Marketers Should Expect in 2017

Ignite Social Media

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Live video, particularly Facebook Live has taken hold this year, and with more brands finding creative ways to take advantage of this, we’ll likely see much more live video in 2017. Look for more brands and influencers to share brilliant, engaging live video next year. Getting people to talk about your brand can be challenging, and the same goes for finding the right influencers.

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20 Must-Attend Social Media Conferences in 2017

Buffer Social

Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price. Let’s jump right in… The 20 Best Social Media Marketing Conferences of 2017. Date: March 22-24, 2017. Date: May 3-4, 2017.

Sister Company Carusele Wins “Small Agency of the Year” Shorty Award

Ignite Social Media

Less than a year after Ignite Social Media was named Social Media Agency of the Year worldwide, our sister company, Carusele , received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Blurred Lines between Influencers and Brands. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

How to Create an Extraordinary Social Media Strategy for 2017

Buffer Social

There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals. Step 1: Set social media goals that align with your overall company goals. Imagine we run social media for a (fictional) company called Campfire, Inc.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. B2B companies are increasingly making customer experience not only an area of focus but also the responsibility of the marketing function. Influencer Marketing Trends.

Three Social Media Trends That We’re Thankful For

Ignite Social Media

Continued Investment in Influencer Marketing. Influencer marketing continues to prove itself as one of the best ways to reach a targeted audience and drive serious business results. Check out our sister company, Carusele , for your influencer marketing needs.

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How to Identify and Engage with Influencers Using GroupHigh

Razor Social

Consumers tend to trust an influencer more than an advertisement. Companies are increasingly realizing the importance of influencer marketing and are using it to extend their brand reach and bring in more customers. micro influencers). Building your own influencer network.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies.

Your CEO Hired a New Social Media Agency? Here’s How to Partner With them and Not Get Fired

Pam Moore

Often times we are “that agency” brought in to help get the house in order, conduct an audit, build a strategic plan for implementation, help set priorities, implement a new program such as influencer marketing or simply to add some more positive turbo to your already successful program.

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Get Ahead of the Holidays with Your Social Media Strategy

Ignite Social Media

Is Black Friday the biggest day of the year for your company? Using Influencers during the Holidays. If you plan to leverage influencers during the Thanksgiving and Christmas seasons you need to start reaching out sooner rather than later.

How Instagram Polls Can Enhance Influencer Marketing

Pixlee

Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print advertising to stars pushing their “favorite” cigarettes in commercials on black and white televisions.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Most B2B marketers are still using a social media playbook developed by B2C companies. B2C companies were the first ones to take advantage of social media. Audit the social profiles of influencers in your industry and see what they’re posting.

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10 Travel Influencers Your Brand Should Partner With

Pixlee

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. How do you find the right influencers to represent your travel brand? Here are 10 popular travel influencers to be aware of as you begin your search. Influencer Marketing

Influencer Marketing – Owned or Earned?

The Proactive Report

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing.

6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors. Marketing owns the voice of the company, while service owns that voice’s support. Data to Influence the Rest of the Business.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views. Influencer marketing continues to rise as an effective way to reach target audiences and build brand trust. Tarte Cosmetics sent some of their top influencers (also known as Tartlettes) on an all-expenses paid vacation to promote a product collection.

5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

Robert is a content and marketing specialist at one of the leading essay writing companies. If you have the ability, find ways to get your app in front of digital influencers who might already have a connection with your target community and have a sizeable social media following.

Think You Can Apply a SWOT Analysis to Social Media Marketing?

agora pulse

The SWOT framework is traditionally used to analyze the internal and external factors that help or hurt a company’s success. It also organizes your thoughts around internal and external factors that influence your success in a way that keeps your strategy balanced.

Welcome To The Video Generation

The Realtime Report

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. It’s no surprise that influencer marketing is playing a growing role in the marketing mix for brands, retailers and agencies of all sizes.

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Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. Instagram influencer marketing.

The Mindblowing Potential of LinkedIn Lead Ads

agora pulse

Whether it is their publishing platform , its ability to build your influence , or most commonly, to make connections , LinkedIn is the leader in business social media. You will have to have a company ad page sit up in order to use this, as these ads do not work from a personal account.

Why Am I Losing Instagram Followers?

agora pulse

If you are a vegan foods company and you post a photo of your recent deer hunt, you will deal with your fair share of unfollows (and perhaps a rise in angry comments). You should never have to give anyone (or any company) your password.

The 7 Ways Brands Use Social Listening

Convince & Convert

Industry/brand influencers: 60%. Company’s name: 55%. Company’s executives: 44%. Industry and Brand Influencers. Influencer analysis is something everyone is talking about but only some are doing. How do you determine what makes a good influencer?

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LinkedIn Native Video Is Hot – Here’s What You Need To Know To Get Started

agora pulse

LinkedIn native video has been rolling out to users since August 2017. The first hint that native video was on the way was in August 2016 when they announced Influencer videos. These were 30-second videos from the people LinkedIn called Influencers.

Top Methods Used By Social Media Marketers To Find Influencers

Stay N' Alive

According to the report, the number one method marketers use for reaching out to influencers is by contacting them directly. . For how other methods rank, see below: Reaching out to influencers directly (59%). Influencers reaching out to the brand (35%).

How can you dominate the Chinese market? Use the Top 10 influencers!

Audiense

With three quarters behind you, it is essential for the company to embark on an exciting new adventure launching you into new territories. Your starting point… Influencer marketing. Interested in uncovering the most relevant influencers for your audience?

You had questions… Audiense Insights has the answers!

Audiense

A common objective amongst several of our clients whilst using Audiense Insights is to identify influencers. Whilst surfing Quora we discovered the question: Who are the influencers in industry X?, Influencers in Marketing. Influencers in San Francisco.

4 Reasons Marketers Should Embrace Instagram Over Snapchat

Convince & Convert

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Mediakix reports that, as of August 2017, influencers were posting to Snapchat 33 percent less often. Apparently, Snapchat is fine with this exodus of influencers.

Sprouts Integrates Local Influencer Marketing

Diva Marketing Blog

What's a company to do to cut through the clutter and entice shoppers to " please choose me?" Integrated into these fun and informative demos Sprouts is tapping into local food influencers. All in all an interesting and well done influencer experience. .

How to Find Micro-Influencers for Your Brand

Pixlee

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Using top social media influencers, such as bloggers, vloggers and those with large followings on Instagram, Snapchat and other platforms has grown exponentially with the greater adoption of those platforms. What is a Micro-Influencer? Within the influencer realm, there are many types of social influence.

10 Ways to Kick Your Social Media Strategy into Shape in 2017

Ignite Social Media

Outline your specific goals and make a momentum map/timeline for 2017 to keep you and your team on pace. Use influencers for notoriety and credibility. So, who better to promote your product or company than the very people who adore, use & share your product already?

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Track brand mentions, study competitors, discover new key influencers, and create reports.

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Three Things Twitter Needs to Thrive

Webbiquity SMM

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title.

Snapchat Maps and What You Need to Know

Ignite Social Media

Back in August it was announced that Snapcat acquired the location measurement company as well as purchasing the map app Zenly. As social media continues to evolve, channels strive to increase their users by making updates to their platforms.

How to Shop for the Right Social Media Agency

agora pulse

From a social media perspective, these are usually to boost engagement , drive more web traffic , get more signups, connect with influencers or improve customer service. Many companies offer social media marketing services, but are they a social media marketing agency?