2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders.

6 mobile app trends to watch in 2017


W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Small business owners are especially skeptical of mobile apps because of the assumed high price for these business tools.

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Is Your Business Ready For Mobile Marketing?


Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands.

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

2017 content marketing statistics. 2017 content marketing predictions. How to use our 2017 content marketing editorial calendar template ( download now ). 2017 Content Marketing Statistics You Should Know… . 2017 Content Marketing Predictions.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

We don’t want to wait in line or even wait for a mobile web page to load on our device. They optimize their LinkedIn company profiles. As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification.

Effective Email Marketing In The Mobile Environment

The Realtime Report

Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. You need to make sure that your emails look great on mobile screens.

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How to create mobile-friendly content with Google’s AMP


How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing.

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Is Facebook advertising worth it?

Sherrilynne Starkie

A basic one uses a company’s own CRM, POS or mailing lists. Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. I’ve been helping companies leverage Facebook ads for about 10 years now.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. It’s still important to know your essential Twitter statistics in 2017. Mobile accounts for 86% of Twitter’s ad revenue.

Mobile App Development Trends That is Likely to Emerge in the Year 2018

Social Media Marketing

This year was quite phenomenal for the mobile app development. There are many businesses which have realised that mobile app is not just an option today but it is a necessity. Let’s check out some of the mobile app development trends that are likely to emerge in the year 2018.

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Mobile First Design Make Customers Buy your Product Service

Social Media Marketing

Such a company will spend a great amount of resources, procuring the right men to work for them. Moreover, this company can understand your business and its needs better. Custom-made website A white label web design company can customize a website to meet your specific business needs.

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Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook

Buffer Social

Here’s everything you need to know about it, from key sessions to watch to predictions for F8 2017. Dates: Tuesday and Wednesday, April 18 and 19, 2017. Last year’s F8 conference signaled the beginning of a hugely exciting 12 months for the Menlo Park-based company.

Avoid These Mobile Marketing Mistakes At All Costs

The Realtime Report

Avoid These Mobile Marketing Mistakes At All Costs. That’s why companies of all sizes hire sales people, and pay large commissions for sales. But everyone moved on to smartphones and mobile experiences. And to date, there have been none greater than mobile.

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Avoid These Mobile Marketing Mistakes At All Costs

The Realtime Report

Avoid These Mobile Marketing Mistakes At All Costs. That’s why companies of all sizes hire sales people, and pay large commissions for sales. But everyone moved on to smartphones and mobile experiences. And to date, there have been none greater than mobile.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. If your company does business in Europe, this is an essential trend to address, as two bloggers noted.

5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

Robert is a content and marketing specialist at one of the leading essay writing companies. Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! This expectation holds true for mobile apps, as well.

3 Things You Must Know for a Successful Social Media Marketing Career

Pam Moore

If you are a budding social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks.

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15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

He or she has a new idea that is going to “save the company.” There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block.

101 Marketing Tools and Technology Tips for 2017

Razor Social

It’s awesome on both desktop and mobile. According to Emailmonday , roughly 49% of companies use some type of marketing automation, and this is an upward trend. Track Mobile Visitors. This is why it’s important to track mobile traffic.

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Things That Go Tweet in the Night

Waxing UnLyrical

This is when companies need you to complete at least two steps to login, e.g. PIN + Touch ID, password + Touch ID, password + code sent to your mobile phone, etc. Here is a full list of companies/services that support 2FA.

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

Buffer Social

We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. 50 video Marketing statistics for 2017. 14) 44% of SMB owners and marketers plan to spend money to promote their video content on Facebook in 2017 ( Animoto , 2016).

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Why Your Business Should Use Facebook Chatbots For Messaging

agora pulse

Allow you to allocate human resources to other tasks that can generate new sales avenues for your company. Similarly to sending team members as representatives to conferences, events, or shows, your chatbot is the face of your company online. Mobile Marketing Social Media Marketing

LinkedIn Native Video Is Hot – Here’s What You Need To Know To Get Started

agora pulse

LinkedIn native video has been rolling out to users since August 2017. Click and it expands to fill the mobile screen. How to create or upload LinkedIn native video from the mobile app. ” Upload and shoot LinkedIn native video from the mobile app.

The 5 Biggest Holiday Marketing Mistakes To Avoid

agora pulse

Novelty sock companies should use a listening dashboard to see what their competitors are up to this holiday season. If you’re worried about not keeping up, download the Agorapulse mobile app. It’s no secret that this is a big time of year for almost every business out there.

Machine Learning Applications To Give Your Startup A Competitive Edge

The Realtime Report

Intended as a broader initiative to promote machine learning among startups, Google has organized Launchpad Studio , an accelerator engine that provides promising new companies with access to equity free support, mentors, community support and prototyping resources.

The Mindblowing Potential of LinkedIn Lead Ads

agora pulse

Their mobile device makes it too hard to enter the form information. You can also ask for various location information, job title and company information, and levels of education among other things. LinkedIn has more potential than most people realize.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. Cheryl Joy is the Editor-in-Chief for Epictions, a technology company that makes content marketing and media monitoring tools.

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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

Previously only on mobile devices, Explore Feed now appears within the left menu from desktop as well… The feed itself is an attempt by Facebook to help users discover content that isn’t in their main feed from sources they aren’t following.

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How Appification Is Transforming The Internet

The Realtime Report

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps.

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7 TweetDeck Alternatives You Should Start Thinking About

agora pulse

Its mobile app is already gone and there’s a very real possibility that the desktop version of TweetDeck could be removed or upgraded to paid only. With a chrome extension, mobile app and desktop view, this is a management system for busy people on the go.

What You Need to Know about Social Media Lab

agora pulse

Richard has been with Agorapulse for over five years and through that time has been an integral part in the success of the company. The Ultimate Guide to Mobile Video from Live Streaming Pros.

Online Marketing Trends & Strategies For 2017-18

Social Media Marketing

We are already in 2017, but it's not the end yet. In 2017 we can see more improved versions of native advertising used to grab consumer's attention. Thanks to the fast growing internet and the pervasiveness of mobile devices. Personalized Experience: By offering personalized content companies can for sure increase the number of conversions, sales, traffic and can force users to stay for longer on their websites and encourages customer satisfaction.

The Finally-Gonna Do It Guide to LinkedIn Publishing

agora pulse

But remember that people will primarily see your image as a thumbnail, or on a mobile device. Slideshare, as one of LinkedIn’s companies, shows up the best, displaying the whole slideshow presentation, and allowing you to click through the slides directly in the post.

How to leverage social media to target local users and build brand awareness


While Facebook is great for targeting job titles and personal data, Twitter’s strength lies in mobile promotion. Twitter users rely more heavily on mobile usage than Facebook. Relying on Twitter as a mobile-heavy platform can determine what posts you promote.

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Here’s What to Tweet during a Slow Sales Period

agora pulse

The sales manager enters the marketing office on the last week of the month because leads are down and the company looks set to miss target. Did you really think that one tweet was going to save your company sales team from missing their targets?

7 Ways to Waste Your Facebook Ads Budget

agora pulse

What kind of company do they work for and what position do they hold? Here, the mobile app Waze attracts viewers with illustrations of donuts and the avatars in its driving direction application. You are finally getting ready to run a killer Facebook ads campaign.

Hot Association Jobs – July 12


This individual will also help to develop and improve the NABL website, e-mail communications, social media channels, mobile apps, etc. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

8 Key Steps for a Successful Instagram Takeover

agora pulse

A photo posted by Sweety High (@sweetyhigh) on Jan 17, 2017 at 12:04pm PST. A photo posted by Martin Fourcade (@martinfourcade) on Jan 18, 2017 at 11:40pm PST. A photo posted by Westend61 (@westend61) on Jan 16, 2017 at 1:53am PST.

The Complete Beginner’s Guide to Quora Ads

agora pulse

Every day, interesting questions such as “ Why do people quit their jobs at dream companies like Facebook or Google ” get answered. Platforms (desktop vs mobile – select at least one). Mobile OS.

How to Create a Facebook Ad Collection

Jon Loomer

A collection is a new Facebook ad format for mobile devices only that features a video, slideshow or image above a group (or “collection”) of linked product images. Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection.

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