Buffer Social

DECEMBER 19, 2017

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017.

Social Media 108

Social Media Study LinkedIn Instagram 108

Sprout Social

JANUARY 13, 2017

At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry. We discussed potential trends in social content, network engagement and social advertising while also touching on what marketers will be abandoning in their 2017 strategies.

Communities 40

Communities Social Media Comparison Instagram 40

Ignite Social Media

JANUARY 6, 2020

Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential. As we look forward and wonder what’s in store for the next 10 years, let’s take a look back at what our favorite social media networks looked like in 2010. Facebook – 2010.

MySpace 134

MySpace Instagram Social Networking YouTube 134

Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Ignite Social Media

JANUARY 24, 2020

The chart below looks at the action of liking/following brands on a social network. While this is not exclusive to Facebook, we do see that liking a brand on social media peaked in 2017 and has slowly been declining since. Are Users Unliking/Unfollowing Brands on Social Media? Source: GlobalWebIndex.

Brands 181

Brands Sample Samples Facebook 181

Ignite Social Media

DECEMBER 27, 2016

Social media networks constantly have to improve and evolve in order to stay relevant. This post will revisit some of the social media networks and channel features that didn’t make it to 2017. Twitter as a Social Network. Twitter has some work to do to figure out what space it wants to own in 2017.

Features 112

Features Social Media Social Networking Sports 112

Oktopost

JUNE 2, 2022

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Watch the recording: Stay in the Loop.

Products 125

Products Twitter Marketing Real Estate 125

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

B2B 217

B2B Brands LinkedIn Influencer 217

Sherrilynne Starkie

SEPTEMBER 11, 2018

The company has just launched two new black-rimmed hipster styles of Spectacles V2 — the Nico and the Veronica models. He promised a fresh start with a rebuilt team this season after a “horrible” 2017-18 season that saw the team drop to the second-last spot in the league. — SS. – SS.

Newsletter 170

Newsletter Team Twitter Features 170

Buffer Social

OCTOBER 1, 2018

By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. Using a similar fewer-but-better strategy, we also managed to grow our Facebook reach by more than three times in 2017. Test new social media networks. Amino Apps – a network of niche communities.

Organization 108

Organization Flipboard Social Media Company 108

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. Ready to jump in? The standardization of platforms. Platforms: – Facebook.

Trends 40

Trends Social Media Predicition Instagram 40

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Team 160

Team Marketing B2B Eventful 160

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Source: Facebook.

Social Media 121

Social Media Brands Content Real Estate 121

Ignite Social Media

MAY 22, 2019

Earlier this year, LinkedIn finally caught up with the other major social networks and debuted its own version of live video streaming, LinkedIn Live. As with other forms of live video, LinkedIn Live allows broadcasters to share videos with their network in real time. LinkedIn Live.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Since 2017, we have seen many improvements. engagement rate.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Social Media Marketing

DECEMBER 16, 2019

Social media gives an amazing asset to outreach: Companies can share stories, talk about occasions or offers, or examine solutions or services with intrigued clients or potential customers. While only one out of every odd private company has put aside the time and money to set up an online technique or presence.

Small Business 141

Small Business Social Media Engineering Consultant 141

Postcron

APRIL 28, 2018

With these changes, which LinkedIn started implementing in 2017, LinkedIn’s tools more closely match what you can do on other social platforms. Use video for company pages and sponsored content. In March 2018, LinkedIn announced a new update to allow company pages and sponsored content to use video.

LinkedIn 74

LinkedIn Engagement Team Video 74

Small Business Mavericks

OCTOBER 28, 2013

It’s the next big thing on social. In 2017, companies will spend more than $10 billion on social advertising. Since then, other social networks have got into the action, including Facebook. I expect other social networks to get involved too. Business Insider tells us why.

Advertising 98

Advertising Trends Social Networking Cost 98

Social Media Marketing

MAY 15, 2013

Global platform growth, the expanding role of video, social network acquisition rumors, data plays by two of the majors, chefs behaving badly and more - it''s This Week in Social Media. Which social networks are growing the fastest? Legal/Regulatory Facebook''s general counsel Ted Ullyot is leaving the company.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients. SproutChat.

ROI 53

ROI Sentiment Analytics Report 53

Social Media Strategies Summit

APRIL 22, 2019

It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. And it’s this same trend that will make 2019 the year of social TV. Meaningful is defined as a group that significantly improves their experience on the social platform.). That’s more users than traditional social networks have worldwide.

Trends 143

Trends Social Media Instagram Influencer 143

Sprout Social

OCTOBER 23, 2018

Post to all of your social networks so you don’t miss customers on any channel. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Plus, it seems less like an ad and more like sharing a proud moment for the company.

Strategy 93

Strategy Social Media Hashtag ROI 93

The Realtime Report

FEBRUARY 16, 2017

Content and social networks are the new currency. Participants were asked to complete a series of questions focused on how their organization is currently leveraging influencer marketing and expected change in 2017. 2017 Forecasted Influencer Marketing Spending. This will only increase in 2017. Investment Trends.

Video 131

Video Retail Influencer YouTube 131

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network.

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Sprout Social

MAY 8, 2017

If you’re spending a lot of time on social media for your company, wouldn’t you want to make sure you’re receiving the best results possible? As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Create SMART Social Media Goals. Improve ROI.

Social Media 108

Social Media How To Metrics ROI 108

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare. Social Babies. BConnected, LLC.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Direct Marketing Observations

OCTOBER 4, 2017

Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. For those that were around in the “early days” of social media will be the first to tell you that today’s social media is a far cry from what it was back then. Beyond that, companies became enamored with vanity metrics.

B2B 100

B2B Conversation Social Media Strategy 100

Ignite Social Media

DECEMBER 15, 2016

While it took some time to really take off, social media users currently spend an average of two hours a day on social sites according to GlobalWebIndex. What’s more, they’re also using more networks, an average of 7 social networks to be precise. In fact, YOU could be our next award winning client.

Social Media 60

Social Media Campaign Fashion Team 60

Buffer Social

MARCH 27, 2018

For example, at the end of 2017, we reached out to our blog subscribers with a survey. From the answer, we learned about what to create for the blog and also what to share on our social media. Are there other companies that you admire, which you can learn from? It’ll be great to go beyond just your competitors.

Content 110

Content How To Overview Analytics 110

Sprout Social

OCTOBER 10, 2019

Starting up a Twitter page for your company is easy. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online.

Strategy 109

Strategy Tips Twitter Marketing 109

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. They optimize their LinkedIn company profiles. Never mind, don’t do that either.

Social Media 167

Social Media Social Networking Training Instagram 167

Buffer Social

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seems to have gone from front-of-mind to back-of-mind for marketers and for the social networks themselves.

Video 75

Video Avatar Social Networking Instagram 75

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Hootsuite

SEPTEMBER 9, 2020

So in that sense, whether or not YouTube meets social network criteria is irrelevant. Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. Add social media links to your banner. Identify competitors.

YouTube 145

YouTube HootSuite Marketing Video 145

Sprout Social

MARCH 8, 2017

Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers? Social media influencers are power users who can help your potential customers make a buying decision through social networking. Working with social media influencers is another step toward humanizing your brand.

Influencer 111

Influencer Social Media How To SEO 111

Twist Image

MARCH 2, 2017

There are also many parts of the world that are not online (just look at what companies like Google and Facebook are trying to do to extend connectivity to these parts of the world ) and there is a cost to our digital lives that many who are living in more rural areas or those without means can't participate in. social media.

Pharmaceuticals 40

Pharmaceuticals Research Airlines YouTube 40