Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

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Sprout Social

FEBRUARY 27, 2017

To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Facebook Statistics.

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Statistics Social Media LinkedIn Instagram 40

Hootsuite

JULY 8, 2020

Challenges: What pain points is your social media audience dealing with? Stage of life: Does your social media target audience include college students? B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Use social listening to find conversations about your brand.

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Template Templates Social Media How To 145

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. Ready to jump in? The standardization of platforms. Platforms: – Facebook.

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Trends Social Media Predicition Instagram 40

Hootsuite

FEBRUARY 3, 2020

Every business should have social media guidelines. That’s true even if your company is not on social media (psst: here’s how to get started ). Your employees are on social media. Social media guidelines lay down some rules. Think of them as an employee manual for social media best practices.

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Guidelines Social Media Policies How To 143

Later

MAY 6, 2020

TikTok is a video-sharing social network that first found mass appeal with GenZ users and is best known as the home of viral dance trends, challenges, and lip-sync videos. For millennials and above, TikTok may feel like a revival of Vine : the 6-second looping video sharing platform that ground to a halt in 2017. What is TikTok?

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Marketing Hashtag Trends Analytics 113

Sprout Social

OCTOBER 23, 2018

Post to all of your social networks so you don’t miss customers on any channel. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Their posts had a branded hashtag and content like this: What’s great about this post?

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Strategy Social Media Hashtag ROI 93

Hootsuite

MAY 7, 2020

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? TikTok is the sixth largest social network. Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. According to company documents from March 2019, the average U.S.

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Marketing Statistics Hashtag Startup 145

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. The campaign was a twist on their branded hashtag , #ExploreBC, building on existing brand recognition and usage.

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Campaign Social Media Travel Hashtag 145

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network.

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Social Media Privacy Real Estate Hashtag 167

Sprout Social

OCTOBER 10, 2019

Starting up a Twitter page for your company is easy. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online.

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Strategy Tips Twitter Marketing 109

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Since 2017, we have seen many improvements. engagement rate.

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Instagram Strategy Facebook Social Networking 101

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average.

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Tools BuzzStream Marketing Template 40

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. LinkedIn video ads are sponsored company videos that appear in the LinkedIn feed.

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Keyhole.co

MAY 29, 2023

billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 This is why your social media presence is essential to your brand’s survival. The company did not need to develop a new food or beverage item.

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Campaign Social Media Hashtag Trends 52

Keyhole.co

DECEMBER 7, 2020

– Facebook shopping – Instagram shopping – Pinterest shopping Why you need social commerce ? What is social commerce? Simply put, social commerce involves selling things directly on social media. You can currently get this type of social shopping capability on Facebook, Instagram, and Pinterest.

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Social Media UGC Hashtag Instagram 80

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. TweetReach.

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Analytics Social Media Tools Klout 111

Buffer Social

NOVEMBER 13, 2017

If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.” billion at the end of 2016 in one of the largest social media deals in history. 2017 (500M members): 100,000 new articles published weekly.

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Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% of millennials already say they follow brands on social media. A post shared by Shawn Walters (@lifeandmylens) on Apr 10, 2017 at 11:52am PDT. A post shared by The Original Whole30 Program (@whole30) on Apr 5, 2017 at 6:08am PDT. Use Instagram Hashtags.

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Instagram Hashtag Metrics Marketing 70

agora pulse

JANUARY 19, 2017

A photo posted by Sweety High (@sweetyhigh) on Jan 17, 2017 at 12:04pm PST. For Instagram takeovers that don’t require influencers (think behind the scenes at your company) remember to choose someone that has authority within your organization, or someone that is charismatic (for videos) or that can create great content.

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Instagram Hashtag Influencer Campaign 60

Hootsuite

SEPTEMBER 9, 2020

So in that sense, whether or not YouTube meets social network criteria is irrelevant. Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. Make the most of your 5,000 character and 15 hashtag limit.

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YouTube HootSuite Marketing Video 145

Hootsuite

AUGUST 13, 2020

Social media engagement is measured by a range of metrics that could include the following: Shares or retweets. Using branded hashtags. Basically, social media engagement is growing anytime someone interacts with your account and can be calculated in a variety of ways. Followers and audience growth. Click-throughs. Yeah Daan!!

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Engagement Social Media How To HootSuite 145

Rebekah Radice

NOVEMBER 28, 2016

If you want to succeed at social media – once and for all – you need to begin by reviewing your use of social media. Which social networks support your goals? Take a look at which social networks are worth your time… …And which ones are wasting more time than you have to give.

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Social Media Strategy How To Social Networking 159

Rebekah Radice

NOVEMBER 30, 2015

Your company voice is translated across all of your marketing collateral. No matter the social network(s) you choose, you’ll need to get into the conversation. Never forget that social media is all about being social. Never forget that social media is all about being social. Define Your Voice.

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Brands Construction Small Business Instagram 114

Buffer Social

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seems to have gone from front-of-mind to back-of-mind for marketers and for the social networks themselves.

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Video Avatar Social Networking Instagram 75

Rebekah Radice

JANUARY 12, 2017

A powerful combo no matter the size of your company. Research Relevant Hashtags. Track the most popular hashtags in your industry or niche. Constant Contact uses templates across all their social networks that create a streamlined look. Download Your FREE 2017 Social Media Content Calendar!

Engagement 150

Engagement Tips Facebook Marketing 150

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. I’m sharing the simple process below, plus a quick video to walk you through the social media bio formula. Complete this checklist and answer each question for all social channels. Sound daunting?

Social Media 60

Social Media Real Estate Hashtag Social Networking 60

Sprout Social

MARCH 8, 2017

Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers? Social media influencers are power users who can help your potential customers make a buying decision through social networking. Working with social media influencers is another step toward humanizing your brand.

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Influencer Social Media How To SEO 111

Buffer Social

SEPTEMBER 22, 2017

I’d love to share a bit about how I made these changes and the best social media management tools and strategies I’ve used for handling multiple social media accounts—whether you’re handling several company profiles or juggling your personal brand in multiple places. The 6 best social media tools.

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Social Media Tools Strategy Social Media Management 112

Razor Social

JANUARY 26, 2017

When people share your content from your website to social platforms, you need to make sure that it’s shared in the best possible way. social media optimization tool to check how well your website is optimized for sharing via social media. Automate sharing of evergreen content. Create a pinned post on Twitter and Facebook.

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Tools Tips Marketing WordPress 40

Social Media Marketing

JUNE 12, 2013

PwC has the outlook for traditional media through 2017. What''s prompting users to spend more time on social sites in Australia ? There seems to be a relatively minor impact of social media on TV in terms of buzz. Hashtags are now part of the Facebook experience , making it possible to track public conversations about topics.

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Social Media Metadata Flipboard Metrics 130

Pixlee

OCTOBER 24, 2018

Not to mention, the Director of Social Media at Kimpton Hotels and Restaurants, Whitney Reynolds says “Social media’s peer-to-peer content informs and inspires purchasing decisions because of its authenticity and first-person storytelling capabilities…”.

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Authentication Brands CSR Hotels 42

Sprout Social

FEBRUARY 28, 2017

Universal Textiles (@unitextiles) February 20, 2017. Choose a good prize: Pick a prize specific to your company or industry. On the other hand, when the prize is a gift card to your own company, you can potentially earn new customers because they’re going to be visiting your website or store. #Follow &RT to #win !

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Twitter Tips Fashion Open Source 40

agora pulse

NOVEMBER 8, 2016

A company that is dedicated to dynamic tool development and listens to their customers. With an à la carte menu of social networking features and add-ons, I could assemble exactly the tool that I need, at a reasonable cost, and eliminate a lot of overlap and complexity that comes from having to use multiple tools.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Rebekah Radice

NOVEMBER 28, 2016

If you want to succeed at social media – once and for all – you need to begin by reviewing your use of social media. Which social networks support your goals? Take a look at which social networks are worth your time… …And which ones are wasting more time than you have to give.

Social Media 60

Social Media Strategy How To Social Networking 60

Buffer Social

OCTOBER 16, 2017

Create a social media strategy and write it down in order to hold your business accountable. Your strategy should include a basic company mission statement, content plan and goals. We want to be everywhere at once and try everything because we’re sure that this network will be the one for us. It all starts with planning.

Social Media 112

Social Media Tips Video Industry 112

Rebekah Radice

JANUARY 12, 2017

A powerful combo no matter the size of your company. Research Relevant Hashtags. Track the most popular hashtags in your industry or niche. Constant Contact uses templates across all their social networks that create a streamlined look. Download Your FREE 2017 Social Media Content Calendar!

Engagement 60

Engagement Tips Facebook Marketing 60