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#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management. ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017.

Research 193
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Online Marketing Trends & Strategies For 2017-18

Social Media Marketing

We are already in 2017, but it's not the end yet. Native Advertising: Native advertising is a type of online advertising that matches the form of a platform where it appears. It has been used for years by brands as it's one of the easiest ways to get natural looking visibility on the internet. Good Luck for 2017-18.

Trends 117
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#measurePR Recap (July 2017): How Major Media Measures Content

Waxing UnLyrical

I had/have beefs with traditional PR, but I’ve learned tons from the @prtini and @shonali types evolving the field. If they want to measure brand recognition #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content. It all depends what they are looking to accomplish.

Content 188
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How Social Media Changed in 2017

Ignite Social Media

But before we get too far down the path of anticipating what is going to happen this year, let’s take a quick look back at some of the big changes that took place in social media in 2017. 2017 was a big year for messaging platforms, specifically those owned by Facebook. YouTube was the most recent channel to add a story-type feature.

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7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Get started now.

Strategy 111
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We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.

Buffer Social

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. We think social media is becoming more for engagement and brand building than referral traffic and revenue.

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20 Must-Attend Social Media Conferences in 2017

Buffer Social

Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price. Let’s jump right in… The 20 Best Social Media Marketing Conferences of 2017. Here’s a quick overview of the top social media marketing conferences for the rest of 2017.