Ignite Social Media

DECEMBER 18, 2020

Earlier this summer we saw Triller, an app originally released in 2015, rise in popularity when the Trump administration threatened to ban its rival, TikTok. Plus, Triller says it has the rights to 97% of licensed music, meaning content won’t be flagged on different platforms. By August, Triller was the #1 downloaded app.

CPM 161

CPM Brands Remix Influencer 161

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Buffer Social

MAY 16, 2017

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. So how do you run a successful social media campaign? Focus on one platform.

Campaign 109

Campaign Social Media Tips Brands 109

Ignite Social Media

MAY 26, 2022

Keep Up with the Latest ‘Relevant’ Platforms and Trends. Platforms come and go, and what was popular yesterday may become irrelevant tomorrow. . Make sure to stay up to date with the latest platforms and trends. Even platforms that are still huge may have a very different mix of users as the years go by.

Social Media 156

Social Media Strategy Marketing Influencer 156

Hootsuite

APRIL 6, 2023

It depends, but early social media platforms started to pop up in the late 90s to early 2000s, with the technology budding as early as the 70s. The platform allows patrons to subscribe to monthly or exclusive creator content. It was so popular that Apple awarded the app the iOS app of the year in 2015. Best photo ever.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Dave Fleet

JANUARY 21, 2021

While social media usage surged over the last six months during the pandemic, and people continue to use it as a news source , there is an ever-widening trust gap between the number of people using social media and their trust in what they see on those platforms. This wasn’t just an isolated moment, nor is it only emerging now.

Privacy 397

Privacy Eventful Compete Report 397

Buffer Social

SEPTEMBER 20, 2018

Q4 key dates and campaign examples. Take advantage of this time to start building towards your holiday campaigns by raising awareness of your brand and products before the big rush starts in December. Use hashtags : Hashtags are a great way to extend the reach of your content on platforms like Twitter and Instagram.

Small Business 98

Small Business Campaign Content Eventful 98

Sprout Social

MAY 10, 2022

The ad made the brand a trending topic on Twitter and amassed thousands of views and shares on other platforms. The brand joined the platform to create the Whirlpool Virtual Showroom : an immersive, 360-degree experience that allows Pinners to explore laundry spaces and interact with appliances. The spot earned over 5.1 s birthday.

Social Media 119

Social Media Brands Marketing Meme 119

Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. What platform should I be on and why? Look no further! Earlybird ends beginning of July.

Course 40

Course Social Media Class iPad 40

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. — Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. Audiense: What was the key objective of the campaign’s social activity? If so, how was this planned? 9z2gtg7Xvv.

Engagement 106

Engagement Nielsen Delicious Campaign 106

Rebekah Radice

SEPTEMBER 28, 2015

LUCYrk (@LUCYrk78) September 25, 2015. Taylor Palmer (@TayAP15) September 25, 2015. Lindsay Dykman (@smavvylinds) September 25, 2015. Jack Kosakowski (@JackKosakowski1) September 25, 2015. Rebekah Radice (@RebekahRadice) September 25, 2015. Rebekah Radice (@RebekahRadice) September 25, 2015. Get branded.

Social Media 161

Social Media Tips How To Hashtag 161

Hootsuite

APRIL 27, 2022

A messaging platform owned by one of the world’s biggest tech companies with unfathomable reach? If you’re not using instant messaging in your business, perhaps these Facebook Messenger stats will propel you into onboarding the platform to drive clicks, commerce, and happy customers. There’s a lot to be said about Facebook Messenger.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Rebekah Radice

JANUARY 11, 2016

. — Samuel Pavin (@SamPavin) November 18, 2015. — Ivana Taylor (@DIYMarketers) November 18, 2015. — Dana Detrick-Clark (@Serious_Vanity) November 18, 2015. — Bob Rothman (@RothmanBob) November 18, 2015. — Micole Kaye (@socialmicole) November 18, 2015. Give before you receive.

Social Media 121

Social Media Loyalty Hubspot Campaign 121

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 2: Identify the best social media platforms for your business. It’s in your best interest to know the select few platforms that will bring you the results you want and focus on those. “So… So how do you capture even a bit of that attention? Get creative!

Social Media 142

Social Media Meme HootSuite Influencer 142

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. For example, many brands – especially Direct-to-Consumer companies – had grown up on Facebook and Instagram and didn’t know how to adjust their creative and measurement strategies to work on other platforms.

Team 130

Team UGC Video Training 130

Hootsuite

SEPTEMBER 30, 2019

In China, where the majority of WeChat users live, the platform is known as Weixin. Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Many WeChat users have two or more accounts because the platform only allows 5,000 contacts per personal account. billion MAUs.

Vimeo 111

Vimeo How To Marketing Template 111

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It’s no longer news; Topsy is dead.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Hootsuite

AUGUST 30, 2022

So, don’t jump on “rainbow washing” your next campaign solely for Pride month in the hopes of going viral for your efforts. The top three social platforms among younger members of Gen Z are YouTube (95%), TikTok (67%), and Instagram (62%). That number was only 73% in 2015, a 30% jump in 7 years. You know what’s perfect for that?

Statistics 102

Statistics Marketing HootSuite Study 102

Keyhole.co

AUGUST 4, 2023

Audience size reflects the number of followers, fans, or subscribers you have across your social media platforms. Virality measures how widely your content is shared across various social media platforms. Additionally, you can also use a PR services agency to help you improve your campaign and brand’s reach on social media.

Social Media 52

Social Media How To Analytics Metrics 52

Ignite Social Media

JULY 24, 2020

What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. Your brand could even be considering running TikTok ads with influencers as the platform rolls out its self-serve ads platform publicly (so long as the US doesn’t ban the platform before the holiday season).

Retail 177

Retail Upcoming Buy Social Media 177

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 121

Tips Marketing Press Release Influencer 121

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Squatty Potty.

Communities 100

Communities Consultant Campaign LinkedIn 100

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Demonstrates Platform Understanding. Launch Your Brand Campaign. The Concept.

Campaign 40

Campaign Instagram Brands Delicious 40

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It’s no longer news; Topsy is dead.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Hootsuite

APRIL 28, 2020

As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. Create a branded hashtag challenge.

Video 145

Video Engagement Hashtag Influencer 145

Ignite Social Media

JANUARY 3, 2017

Not only does it leverage Facebook’s robust media buying platform, it is also quickly adding products and showing efficient CPMs, CPCs and CTRs. The last quarter of 2015 for paid social buying proved what is typical for most traditional buying, this quarter is the most expensive. Buy while the going is good! So, there it is.

Buy 127

Buy Social Media CPM CPC 127

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Facebook leads social platforms in volume, but Instagram leads in growth. Sprout Social analyzed more than 2.9 A look back at holiday 2017.

Retail 109

Retail Sentiment Project Instagram 109

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. On the contrary, in early June the brand’s social team halted all planned content and dedicated their platform to sharing resources and amplifying Black voices. Offline connection: The insight behind this campaign—that we need more stories centered on Black joy—isn’t just a hunch, it’s backed by data.

Issues 136

Issues Survey Campaign Authentication 136

Mindjumpers

NOVEMBER 17, 2015

I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria. While we do a whole lot with and on the internet, we spend a good portion of our time on the social platforms. Second to relevance, influencers play a key role in taking a campaign or cause viral.

Activities 0

Activities Social Media Hashtag Campaign 0

Oktopost

MAY 23, 2022

Internal data is sourced from your business tools, systems, and platforms, such as: Your website, app, or product. Campaign content (CRM software, interactive content, content clicks). This data is sourced from external platforms and parties, such as third-party providers, public data sources, and desk-based market research.

B2B 88

B2B Marketing Paid Search Buy 88

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Videos can go viral on a variety of different platforms. Platforms: What platforms will this be shared on? What versions do you need for various platforms? How many views does a video need to be considered viral? Were you inspired?

Video 129

Video Social Media How To Trends 129

agora pulse

JANUARY 9, 2020

This authentic approach is cultivating genuine social interactions that will become even more important as social media platforms such as Instagram remove “likes” from feeds. Marketing budget tip: Repurpose influencer content across platforms. Marketing budget tip 2: Embrace emerging alternative platforms.

Social Media 96

Social Media CPM ROI Marketing 96

agora pulse

NOVEMBER 10, 2016

Blogs and social media posting are a given for both B2B and B2C marketers; it’s the platform, depth of topic, and tone that are different. Need more inspiration to guide your marketing campaign and to see real-life examples of B2B versus B2C ads? In 2015, B2B company The Digital Marketer posted more than 4,500 ads on Facebook.

B2B 119

B2B Marketing Loyalty Comparison 119

Pam Moore

DECEMBER 14, 2017

Is your content and digital platform ready for top business performance in 2018? You create content for a campaign, marketing program or Facebook ad test run. Tips to get your 2015 content marketing budget approved. Is your content and digital platform ready for top business performance in 2018?

Organization 165

Organization Content ROI Marketing 165

Audiense

NOVEMBER 22, 2017

Even back then we were engrossed with the innovative nature of the Audiense platform and have grown to love all the transformational product developments made over the last few years. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Javier Burón.

Resources 90

Resources Data Groups Groups 90