Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). A targeted, in-language social media ad campaign also helped. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 60

Tips Marketing Press Release Influencer 60

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Shop locally and prefer hand-made and authenticity to mass production. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Hootsuite

SEPTEMBER 10, 2019

While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. The campaign was able to promote the brand’s #pricelesssummer campaign, while sharing a more personal side as well. Going local in the travel context lends authenticity as well as diversity. How will you do it?

Social Media 111

Social Media How To Hosting Hashtag 111

Ignite Social Media

JUNE 6, 2016

More specifically, follower growth was down 50% compared to March, and marked the lowest rate since Locowise began analyzing these profiles in April 2015. Could these be the early impacts of the new algorithm rolling out, or is the platform beginning to lose its luster? We’ll keep an eye out. Image courtesy of AdWeek.

Instagram 60

Instagram ROI Influencer Research 60

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined. Luxury & CSR in Asia: reconciling apparent contradiction. From Jean-Michel Dumont.

CSR 100

CSR Travel Consultant Authentication 100

agora pulse

DECEMBER 20, 2016

In the past year, Instagram has skyrocketed in ranks of social media platforms businesses need to be marketing on. The visual-centric platform is known for its high engagement , and social videos are just as important here as they are on other platforms. In 2015, best posts from top brands had an average of 2.5

Instagram 60

Instagram Video Hashtag Case Study 60

Talkwalker SM

JUNE 2, 2016

Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. Kylie’s lip gloss craze is proof that beauty brands should actively be where their consumers are online and across visual-first social platforms. What’s more? With over 1.8

UGC 60

UGC Brands Content Instagram 60

Pixlee

OCTOBER 27, 2016

In fact, 86 percent of businesses have integrated use-generated content into their marketing platforms. According to a 2015 Pew Research study, 84 percent of American adults use the Internet versus 14 percent in 1995. 64 percent owned a smartphone in spring of 2015, nearly doubling smartphone ownership in the space of four years.

UGC 40

UGC Content Statistics Hotels 40

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. The most successful campaigns they’ve launched revolve around customers’ love for the outdoors, whether it’s parents taking their children camping for the first time, or experienced fishers showing off their latest catch.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Pixlee

MAY 29, 2017

In 2015, the company was valued at $1.2 They’re also looking to buy from brands that are authentic and that have distinct core values. . Their blog is an engaging and colorful platform that shows what the people behind the brand “read, write, see, make and do.”. Today, Warby Parker is a massive success. and Canada.

Brands 52

Brands Buy Price Journal 52

Later

JANUARY 22, 2020

Pastel tones have been going strong on Instagram since 2015’s millennial pink boom — but in this decade we can expect to see pastels taking on a whole new hue. . Plan, preview and schedule your posts with Later – the #1 marketing platform for Instagram! . Graphic Design Trend #4: Authentic Imagery.

Trends 81

Trends Instagram Library Film 81

Convince & Convert

MAY 2, 2016

The experience with salespeople and employees, even on a social platform, greatly influences customer perception of a company. The voice of your employees is effective in giving authenticity to your posts. One UPS recruiting campaign presented the job of delivery driver as being more than a day-to-day job.

Loyalty 60

Loyalty Social Media Engagement Training 60

ProBlogger

AUGUST 30, 2015

Look at the images you are posting on each platform. Are the images native to that platform? They may not want to communicate with you via email but would be interested in content on a different platform. re-engagement campaigns can improve list health. If you lack a good reason, consider not using the platform.

Training 20

Training Eventful Tips Analytics 20

Likeable

JUNE 18, 2020

Johnetta Elzie was one of the leading forces behind the 2015 Ferguson protests, and is cited as a leader in the Black Lives Matter movement, a front-runner in the 21st century’s civil rights movement, and one of the world’s most inspiring modern leaders. In deciding that I wanted to share my lived experiences authentically, I said f*ck that.

Social Media 92

Social Media Instagram Education Communities 92

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 134

Campaign Social Media Collaboration Apple 134

Sprout Social

APRIL 19, 2017

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. That makes it the perfect platform to tell your brand story, which is a major driver of how consumers buy today. This is also helpful on a campaign level. Social Impacts More Than Just Social.

Social Media 104

Social Media How To ROI Hashtag 104

Buffer Social

JANUARY 25, 2022

“Over the last decade, I've produced commercials, I've spent hundreds of thousands of dollars on ad campaigns, and I've reached millions through emails and social media,” he explains. She shares, “Since I founded my business in 2015, we have been 100% built on word of mouth marketing.

Small Business 91

Small Business Marketing Retail Education 91

Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. We do not do comprehensive editing on our podcasts, preferring a more authentic vibe.

Badge 60

Badge Hosting Sysomos eBook 60

Rebekah Radice

NOVEMBER 1, 2016

If you run campaigns like we do here at Post Planner, you need details about customer actions. People connect with companies that show they aren’t afraid to be authentic. Create a Facebook campaign with: A simple question. And a plethora of tools that let you take a deep dive into your results. An offer or benefit.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Sprout Social

SEPTEMBER 13, 2016

But just because it’s not obvious, that doesn’t mean your efforts on the platform aren’t paying off. Facebook ROI is what your company gets back from the time, money and other resources you’ve put toward social media marketing on the platform. It can be hard to see the value of your post getting shared compared to clicks on an ad.

ROI 40

ROI Facebook How To Analytics 40

Convince & Convert

FEBRUARY 3, 2015

We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. We only work with sponsors I believe in personally, which is why all of our current partners are either platforms we use at Convince & Convert and/or consulting clients. Sure it does.

How To 60

How To Badge Hosting Sysomos 60

Sprout Social

APRIL 15, 2024

Other DNA test companies like MyHeritage and Ancestry followed suit and implemented two-factor authentication to avoid a similar breach and PR crisis. These crises occur from incidents like product recalls or poorly executed campaigns that dent consumer trust. Case in point, the Chipotle E Coli outbreak in 2015. If so, why?

Press Release 92

Press Release Banking Reputation Marketing 92

Writtent Blog

MAY 7, 2021

As this committee comprises representatives of all the parties to the agreement and the mediation team, it is perhaps the most relevant platform for furthering dialogue. It is natural for a co-branding campaign to create at least some initial confusion and means for competition.

Buy 40

Buy Committee Pharmaceuticals Yahoo 40

Rebekah Radice

NOVEMBER 1, 2016

If you run campaigns like we do here at Post Planner, you need details about customer actions. People connect with companies that show they aren’t afraid to be authentic. Create a Facebook campaign with: A simple question. And a plethora of tools that let you take a deep dive into your results. An offer or benefit.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Hootsuite

AUGUST 30, 2022

So, don’t jump on “rainbow washing” your next campaign solely for Pride month in the hopes of going viral for your efforts. The top three social platforms among younger members of Gen Z are YouTube (95%), TikTok (67%), and Instagram (62%). We know you hear it all the time: “Have an authentic brand!” Get the full report now!

Statistics 102

Statistics Marketing HootSuite Study 102

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. Well, authenticity is a key factor. How should it look? Definitely.

Social Media 118

Social Media Marketing B2B Banking 118

Keyhole.co

AUGUST 4, 2023

Audience size reflects the number of followers, fans, or subscribers you have across your social media platforms. Virality measures how widely your content is shared across various social media platforms. Additionally, you can also use a PR services agency to help you improve your campaign and brand’s reach on social media.

Social Media 52

Social Media How To Analytics Metrics 52

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. For example, many brands – especially Direct-to-Consumer companies – had grown up on Facebook and Instagram and didn’t know how to adjust their creative and measurement strategies to work on other platforms.

Team 130

Team UGC Video Training 130

agora pulse

JANUARY 9, 2020

In the past, influencers were celebrities with millions of followers but now, consumers care more about authenticity than follower numbers. This authentic approach is cultivating genuine social interactions that will become even more important as social media platforms such as Instagram remove “likes” from feeds.

Social Media 96

Social Media CPM ROI Marketing 96

Hootsuite

APRIL 28, 2020

As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. Create a branded hashtag challenge.

Video 145

Video Engagement Hashtag Influencer 145

Keyhole.co

APRIL 20, 2023

It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. Know your engagement rates on popular social media platforms with Keyhole 4. Newsjacking is now utilized as a term in public relations.

Aggregator 52

Aggregator News Trends Reputation 52

Hootsuite

APRIL 27, 2022

A messaging platform owned by one of the world’s biggest tech companies with unfathomable reach? If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Convince & Convert

APRIL 23, 2015

Implement a strategy that works on multiple platforms—most bloggers promote their blog on social media. However, only humans can vet for content quality and authenticity. Two noteworthy findings are: Most marketers implement both a campaign and network building strategy when it comes to blogger outreach.

Study 60

Study Influencer Marketing Blogger 60

Hootsuite

NOVEMBER 4, 2019

But it’s a constantly evolving platform based on algorithm changes, new tools, and shifting demographics. There’s simply no other platform that offers this kind of reach. That number from Pew Research is way down from 71% in 2015. Facebook users spend 38 minutes per day using the platform. now use Facebook. Only 10.1%

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Unmetric

JULY 26, 2018

social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites. use platforms like Facebook, Instagram and Twitter to appeal to their young audience. Facebook continues to be the biggest platform for brands. Audience Size and Engagement.

Social Media 120

Social Media Strategy Hashtag Research 120

Hootsuite

MARCH 30, 2020

Live video on social platforms can also be useful in a crisis. Follow the latest authentic news, expert information, official updates and MythBusters on #IndiaFightsCorona at ‘MyGov Corona Helpdesk Chatbot’ on Facebook. So, they created a healthcare social media marketing campaign. Campaign names or keywords.

Social Media 145

Social Media How To Exercises Guidelines 145