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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

We’ll also cover the key essentials of what is a social media audit and how to use one to optimize your social media presence. Instead, people who engage with particular content often have it keep showing up in their feed much more than inactive followers. What is the goal of a social media audit?

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This Week in Social Media – 7/17/2013

Social Media Marketing

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media. It''s no mean feat.

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Learn Facebook Ads Tips in Quick Audio Shots

Jon Loomer

Way, way, way back in 2013, I started The Pubcast (then The Social Media Pubcast) to talk about topics related to Facebook ads and entrepreneurship over a beer. You can subscribe to the Pubcast (the feed includes Shots, too) just about anywhere. Subscribe to The Pubcast. Below are some links: Apple Podcasts. Podcast Addict.

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This Week in Social Media – 8/7/2013

Social Media Marketing

Facebook announced that it in response to user feedback, it is changing how its News Feed works. One change is that "story bumping" will bring stories you haven''t seen to the top of your feed. Another, called " last actor ," will take the previous 50 actions you''ve taken and uses those to rank your feed.

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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

I wrote a blog post in 2013 about how advertisers should stop removing the sidebar placement. But advertisers removed it and focused entirely on news feed placements. You want to force the algorithm to show ads to people in the news feeds? The practice of removing placements goes back as far as the option has existed.

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How to Plan for Success with Your July 4th Social Media Content

Ignite Social Media

This type of image would likely have stopping power any day, but particularly on July 4 th when consumers and potential consumers are scrolling through their feeds with red, white, and blue on the brain. 1UllbqpjVk — Lowe's (@Lowes) July 3, 2013. Focus on Fun. Happy 4th of July! Vine #loop https://t.co/1UllbqpjVk

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Pheed – Express Yourself on Social Media

Mindjumpers

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. It has the well-known functionalities as other platforms, such as a timeline and feed with the people you subscribe to.