Social Media Marketing

MAY 8, 2013

Industry News Content is always challenging to develop for social media, but what about the efforts you''re undertaking for engaging fans? Here are 7 ways to improve your social media engagement. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013.

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Social Media Automotive Klout Flipboard 160

Social Media Marketing

JULY 18, 2013

While Facebook''s hashtags may provide a marketing opportunity, the reality is that only 28% of people set their posts as public , which means a good deal of hashtagged conversations may never appear in the stream the way Twitter''s do. But the question of b is another question entirely.

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Social Media Flipboard Hashtag Metrics 167

SocMed Sean

SEPTEMBER 4, 2013

There are amazing digital conversations going on about widespread diseases like Diabetes and Multiple Sclerosis , as well as very niche diseases like Huntington’s Disease and Spontaneous Coronary Heart Dissection. What do all these conversations have in common? I’d love to hear what YOU think [link] — Sean R.

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Health Care Privacy Insurance Training 270

Ignite Social Media

MAY 16, 2016

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years. So what’s that mean for engagement?

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Engagement Social Media Class Loyalty 109

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. e-Strategy Trends ).

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Social Media B2B Marketing SEO 245

Kikolani

MARCH 18, 2013

Nestivity (currently in beta) takes your Twitter engagement to a whole new level by encouraging people to engage in conversations and making those conversations easy to follow by placing them in a threaded discussion form. Engage more with your followers. Engage more with your followers.

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Engagement Twitter Klout How To 167

Sherrilynne Starkie

MARCH 2, 2013

The Academy Awards 2013 have come and gone. One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. There were more than 8.9 That’s the power of compelling content.

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Content Film Marketing Loyalty 317

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

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Engagement Tips Facebook Nielsen 131

Diva Marketing Blog

FEBRUARY 3, 2013

When The Baltimore Ravens might be walking way with the 2013 Superbowl win, but when it came to social media marketing Oreo won the viral prize with a simple tweet. The community is failry engaged. The type of conversation that might have occured. However, often it makes sense to cross post content modified for the platform.

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Team Twitter Comparison ROI 103

Social Media Marketing

JULY 24, 2013

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. Most companies focus on customer acquisition and not conversion or retention. according to a study by 360i. Some highlights: Cross-channel marketing is rampant, but an attribution model has yet to emerge.

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Social Media Flipboard Journal comScore 162

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Engaging Customers. Plugging Sales Funnel Leaks.

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B2B Sentiment Analysis Reputation 155

The Realtime Report

OCTOBER 14, 2022

The same can be said of Tulleys’ Halloween campaign in 2013 , which was investigated by the advertising watchdog following complaints. Conversely, it could be that these campaigns were successful in bringing additional publicity via news outlets like the BBC.

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Metrics Advertising Campaign Discount 91

Waxing UnLyrical

APRIL 8, 2013

… but whatever it was, it led to an extremely fun and engaged conversation. Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013. Eric Wittlake (@wittlake) April 2, 2013. Usually this approach leads to … #measurepr — Sandra Fathi (@sandrafathi) April 2, 2013.

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B2B Consultant Flickr ROI 207

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. Or More Conversions?

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Retail Analysis Analytics Data 202

Social Media Marketing

APRIL 3, 2013

According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. Bookmarks/Read-Watch-Listen Later Facebook and IDC have released How Smartphones and Social Keep Us Engaged that includes a good deal of data about usage habits. Still, Facebook dominates in this space. We're not alone out there.

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Buzz Marketing for Technology

MAY 28, 2014

This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB.

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Syndication Marketing ROI System 254

Later

AUGUST 6, 2021

Since the birth of stories on Snapchat in 2013, many platforms have taken inspiration and created their own forms of Stories : Instagram Stories, YouTube Shorts, the short lived Twitter Fleets, and now: TikTok Stories. TikTok Stories can be a great tactic to increase your engagement and build an even stronger TikTok community.

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Communities Instagram Groups Groups 118

Webbiquity SMM

NOVEMBER 27, 2018

Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

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Team Marketing B2B Eventful 160

Buffer Social

MAY 31, 2017

Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos. 17 Top Facebook Video Tips for More Views, Shares, and Engagement. Use a list.

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The Realtime Report

APRIL 10, 2019

The study examined data from more than 1,600 ad instances for five retailers that advertised on 83 programs during the fall 2013 television season. Our research indicates that there may be four key reasons why programs with high online engagement may benefit advertisers,” said the authors.

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Study Advertising Nielsen Retail 79

The Realtime Report

DECEMBER 12, 2013

For DiGiorno pizza, being spontaneous – and knowing where their audience is at a given moment – recently created a huge spike in engagement on Twitter. DiGiorno knew the live broadcast of the musical would be generating a fair amount of buzz on social media, and the brand “wanted to get in on the conversation.”

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Hotels Campaign Social Media Mobile 155

Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. _iicon) September 20, 2013. Bobby Dewitt (@Bobboramasucks) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. I didn’t.

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Case Study Twitter Brands Mobile 153

Josh S Peters

JANUARY 9, 2013

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. This is a layer I expect to see grow a lot more in 2013. Enhance Public Relations. Facilitate R&D.

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Social Media Reputation SEO Engineering 188

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. Showing the right products in the best way on the right pages can result in higher site traffic, longer engagement times on landing pages and more sales. Reach the right audience. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Oktopost

APRIL 16, 2019

When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. Videos are a great way to promote your brand and boost engagement, so no wonder that we’re super excited that Facebook finally made Instagram video publishing available for marketing partners. Instagram Hashtags.

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Hashtag Video Instagram Knowledge Base 60

Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Listen to relevant conversations. Engage and facilitate conversations. Meritus Media Inc., Map the brand’s social graph.

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Template Templates Social Media Strategy 111

Ignite Social Media

JANUARY 25, 2018

On any given day, people participate in more than seven billion conversations on Messenger, 260 million of which are new conversations that were started that day. Fewer people are actively engaging or contributing on these networks than they were in 2013. monthly users. The Major Channels added ‘Stories’.

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The Realtime Report

MARCH 4, 2014

What do most messages and posts look like during these moments, as people turn to social media to have an instant, widespread conversation about what’s happening in realtime? election night in November 2012 and a major snowstorm in February 2013. “We Oreo Cookie (@Oreo) February 4, 2013. No problem.

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Eventful Social Media Statistics Study 170

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. We continued to encourage brands to focus on generating meaningful engagements that inspire conversation and interactions to combat some of the changes.

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Organization Trends Social Media Report 101

Small Business Mavericks

OCTOBER 10, 2014

This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. This competitive edge is based on being part of the conversation about your brand and influencing perspective by being engaged and transparent.

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Social Media Survey Startup Reputation 107

Mindjumpers

MAY 23, 2013

As a concept, the purpose of the Social Newsroom is to deliver real-time, viral content that is relevant and highly engaging with a brand’s online audience – putting news, trends, online buzz and culture at the center of the content. 10 Social Media Trends for 2013 – Get Started! News and Social Monitoring.

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Trends Sports News Social Media 178

Social Media Strategies Summit

APRIL 22, 2019

With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. This is a trend that has been moving in a consistently upward direction since 2013. There were positive changes for marketers as well.

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Trends Social Media Instagram Influencer 142

Later

JUNE 26, 2020

Instagram Reels is a brand new way to create fun and engaging video content from Instagram Stories. There are over 1 billion active users already on Instagram — and if we’ve learned anything from the introduction of Instagram Stories in 2013, it’s that Instagram knows how to replicate a tried-and-tested format with success.

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Instagram comScore Features Video 145

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. While these posts are well-received on Facebook , only a small number of people engage on Twitter. Formed in 2013, the Bangtan Boys (BTS) scratched the K-pop itch that the global audience was developing. The rise of BTS.

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Social Media Brands Marketing Tourism 97

Jon Loomer

JANUARY 21, 2018

I encourage you to read through the list of news feed updates Facebook has made since August of 2013. 18, 2017: No engagement bait, either. And there is plenty more, especially if you go back before 2013. Is engagement bait good? They are supposed to be created to generate natural conversation among people.

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Webbiquity SMM

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. Social media sites provide the opportunity to demonstrate expertise in your field and engage with peers, influencers and potential customers. Of course, what your prospective buyers find is just as important as where they find you.

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Social Bookmarking StumbleUpon Engineering Sites 198

Kikolani

MAY 24, 2013

53 Actionable Content Marketing Metrics – Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content. The Ultimate Resource for 2013 Inbound Marketing Stats and Charts – Looking for a compelling inbound marketing stat?

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