8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. And other important marketing tactics must not be ignored either.

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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012?

Trending Sources

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. How to Use ANGELS to Energize Your Market.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Twitter.

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012.

Interactive Social Media: Add Your Favorite Tune of 2012

The Realtime Report

Have you shared your favorite song of 2012? To participate, Facebook and Twitter users can go to this link and share their favorite 2012 tune, adding to a “blank canvas” that will eventually make up the mosaic.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

Social Commerce IQ 2012 [Report]

Mindjumpers

Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Facebook is the most preferred platform to share products (63 %), followed by Twitter (25%) and Pinterest (22%).

20 Social Media Blogs You Should Read in 2012

Pamorama

It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012.

52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

The Realtime Report

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.”

Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. This list was compiled using Twitter Grader. So readers, please feel free to let us know if you agree with Grader’s assessment of Ottawa’s Twitter Elite and if not vote on who you think should be included. Ottawa's top tweeters for 2012. Ottawa’s Twitter top 20 March 2010. as a Marketing tool. How to Find Your People on Twitter.

The Biggest Social Media Mistakes & Disasters of 2012

Firebelly

Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. Lessons Learned: The Top 10 Twitter Mistakes of 2012. Lessons from 2012’s Social Media Disasters.

The State of Social Media Marketing in 2012 [Study]

Pamorama

Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media

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Facebook LinkedIn Twitter in 2013

Ari Herzog

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Twitter in 2013. Curated lists were used a lot in 2012 and will be leveraged much more frequently to categorize people and observe trends.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? Social Media Marketing Guides and Tips. “Marketers are the nerdy freshman at the cool kids’ senior party.

Top 5 Social Media Fails of 2012

Shift Digital

Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there!

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. What does this mean for marketers?

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Social Media Marketing Tips, Tactics & Techniques.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game.

Study: The Global Social Media Check-Up 2012

Mindjumpers

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. In this blog post I put focus the findings related to Twitter and Facebook. Twitter dominates the picture. Twitter accounts.

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2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. The Role of Big Data in (Social) Marketing. Key Technologies to Impact (Social) Marketing. The Role of Mobile in (Social) Marketing.

Thou Shalt Not Auto-Direct Message On Twitter

SocMed Sean

Basically, some Twitter marketing software like SocialOomph and TweetAdder allow you to set up canned, automated welcome messages that are immediately sent to a new follower once you have followed them and they follow back.

Top 12 Social Media Insights for Nonprofits in 2012

Pamorama

Blackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. Facebook Infographics Marketing Nonprofit Social Media Twitter

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

The Realtime Report

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

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Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity SMM

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June.

The Demographics of Twitter Users [Study]

Mindjumpers

Tweet Twitter has more than 500 million users and is continuously growing, but who are all these new tweeters? Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. Twitter is soaring among young adults.

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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

Social Media Stats [Infographic]

Mindjumpers

To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

Infographic: Twitter facts

Sherrilynne Starkie

Twitter is now truely mainstream; it’s not just for the cool kids anymore. Content marketing is king. Email marketing goes social. What is Viral Marketing? Featured Headline Social Media Twitter infographic Information graphics Online Communities Social network

Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

Every time I hear of companies blocking Blogging Sites, Facebook, Twitter, and other Social Media sites, it makes me wonder what curmudgeon or poorly informed leader is calling the shots and what experience drove them to make the decision.

Facebook, Twitter, YouTube: Strategic Marketing Best Practices

Pamorama

Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. Facebook Infographics Social Media Social Media Marketing Strategy Twitter YouTube Marketing Marketing strategy Social media marketing Word of MouthThey are important avenues for building brand engagement and influence. If your company has a presence on all of them, you’re on the road to creating a name for yourself on social networks.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. What are the most used marketing tactics used by small businesses?

MLB Teams on Twitter and Facebook: Two-Year Growth Rates

Adam Sherk

With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Since it has been two years since I did The Most Popular MLB Teams on Twitter and Facebook I thought it would be interesting to revisit this and capture the growth rate for all the teams.

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Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Social Media Training June 2012. Wednesday 13 June 2012, 2pm-6pm.

Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. 2012 Edelman Trust Barometer Canada and Global Results.

Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” There aren’t any Twitter rules?