Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). My 2012 Social Media Predictions. 2012 bets: 1.

Social Media 122

Social Media eBook Mobile Data 122

Writtent Blog

APRIL 23, 2013

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal.

B2B 107

B2B LinkedIn Tips Marketing 107

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms. for Generation X).

Social Media 130

Social Media Brands Reddit Platform 130

Ari Herzog

NOVEMBER 12, 2012

Flextronics sent its first tweet on October 1, 2012. Its Twitter biography is explicit that I am the community manager. Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. My Connection to Flextronics. How Flextronics Met Me.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. These ladies prove that time and again.

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Should you include Pinterest in your mix? Pingdom ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

FEBRUARY 8, 2016

In 2012, a group of marketers got together to find a better way. This was the birth of the agile marketing manifesto. Agile Marketing Mitigates Risk. We as marketers have been trained to think we can outsmart the consumer by being creative. With each piece of content we create, there is an obvious risk.

Content 60

Content Marketing Process Energy 60

Kikolani

AUGUST 24, 2012

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Also, be sure to follow him on Twitter @jasonphines or Google+ !

Mashup 117

Mashup Resources How To Remix 117

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.

Content 60

Content B2B How To Energy 60

Webbiquity SMM

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Twitter Keyword Streams. Twitter Lists. Probably not. Image Credit: Luna Metrics.

Tools 91

Tools Content Blogger Curation 91

Koka Sexton

JANUARY 14, 2013

Then there was 2007 when I joined Twitter and it all started to make sense. A Twitter profile should be as mandatory as an email address and phone number for sales people. If you dont think there is a reason to have a Twitter profile, read The Ultimate Guide to on How to Use Twitter for Social Selling. ” Peter F.

B2B 92

B2B Social CRM LinkedIn Class 92

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Twitter Statistics. Twitter Statistics. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Tools 192

Tools Twitter Tips HootSuite 192

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. This episode features Christopher S. Listen Now.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. This episode features Christopher S. Listen Now.

B2B 121

B2B Software Social Media Survey 121

Oktopost

JULY 28, 2020

But the art of using social media as a salesperson to build an empire has recently found its way into B2B sales organizations to help discover the right prospects, build trusted relationships and ultimately drive revenue. Using social media to network has been a concept around since Reid Hoffman founded LinkedIn in 2002. Research and Engage.

B2B 103

B2B LinkedIn Training Research 103

Webbiquity SMM

OCTOBER 23, 2012

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. Twitterers collectively post a billion tweets every three days.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

NOVEMBER 29, 2012

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. So, is Pinterest worthwhile for business marketing? B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog.

B2B 190

B2B Marketing SEO Construction 190

The Realtime Report

SEPTEMBER 20, 2012

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” B2B and B2C marketers are spending their social media budgets in different ways.

B2B 182

B2B Marketing ROI Report 182

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers?

Social Media 213

Social Media Resources Tips Policies 213

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. Think of Flock Freight like a marketplace.

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? what are the secrets to Facebook advertising success?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Yet just 8% of Fortune 500 CEOs have a Facebook account–a lower adoption level than American grandparents. • Twitter can’t get no respect. The Wonder of Tech ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? VentureBeat ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Koka Sexton

NOVEMBER 28, 2012

I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. I think it just comes down to marketing professionals not knowing how to leverage the network in a way that can yield results. Facebook’s site says they have one billion monthly active users as of October 2012.

B2B 103

B2B Facebook ROI Campaign 103

yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure.

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? We’re all hungry for data. hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Mindjumpers

SEPTEMBER 18, 2012

Henriette has previously written a blog post that offers a quick overview of the vast social media marketing landscape. Facebook and Twitter tend to be the first choice for most brands. Media companies chose Twitter. Twitter has proven to be a very successful platform for Media companies. How Social Is B2B?

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Platform Brands Automotive Tumblr 268