33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

B2B 140

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

B2B 61

Trending Sources

3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Follow him on Twitter and LinkedIn.

B2B 110

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

B2B 82

Social Media is Key to B2B Content Marketing [Report]

Pamorama

91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. Content marketing is the art of communicating with your customers and prospects without selling.

B2B 125

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

Twitter: over 500 million users. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB.

B2B 142

Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Twitter for companies. Why Visual Content and Marketing Go Hand in Hand [Infographic].

B2B 78

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Paul ( #SMBMSP90 on Twitter).

B2B 42

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

ROI 114

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.

B2B 103

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 93

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Amplification is the process of getting influential voices in your market to share your content with their friends and followers. Follow them on Twitter.

B2B 72

The B2B End Around

Waxing UnLyrical

Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. Individuals who very well may be on LinkedIn, Facebook, and Twitter. But at the same time you are doing that, you can also be doing the B2B end-around.

B2B 60

B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging?

B2B 50

Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). Social Media Marketing b2b marketing omnichannel customer support Robert C. Guest post by Robert C. Johnson.

B2B 60

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 68

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers.

B2B 55

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Explode Your B2B Blog Traffic. We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. We submitted our blog to Social Media Today which has 44,191 Facebook fans and 70,500 Twitter followers. B2B Blogging Communities.

B2B 56

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media.

4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. In most B2B environments, one touch is not enough.

B2B 46

What Does B2B Social Media Success Look Like?

Webbiquity SMM

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. number of blog subscribers, Twitter followers, Facebook fans).

B2B 72

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites.

B2B 56

52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

The Realtime Report

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.”

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users. From a B2B marketing perspective, it is still too early to use Google+ as a communications tool.

B2B 72

How Does Digital Marketing Differ From B2B to B2C?

agora pulse

One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”).

20 Social Media Marketing Blogs You Should Read in 2013

Pamorama

Looking for the best social media marketing blogs? I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. You’ve come to the right place!

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Direct Marketing ).

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. And given that more than 90% of b2b buyers use online sources in their buying decisions, it’s vital to maximize web presence.

B2B 55

How to Create Customer Personas for Your B2B Marketing

Convince & Convert

Ardath Albee, author, persona creator, and digital story strategist, was running a tech start-up in 2000, during the first-ever iteration of marketing automation. Ardath joins us on the Business of Story to share the amazing wisdom she has gleaned from her 30+ years of marketing insight.

B2B 38

Generating B2B Leads on Facebook

Koka Sexton

I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. I think it just comes down to marketing professionals not knowing how to leverage the network in a way that can yield results. Does Facebook generate B2B sales leads?

B2B 30

Social Media and B2B – How To Gain Awesome Leads

SocialFish

———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore.

B2B 63

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. It comes from Simply Measured’s Twitter Competitive Analysis Report. 2016 Social Marketing Planning Guide Download. All it takes is a simple search in Twitter.

B2B 35

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How does social media use differ in B2B vs. B2C companies? leaderswest Digital Marketing Journal ).

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter.

Why You Should Encourage Social Advocacy among B2B Employees

SocialFish

80% of B2B buyers are spectators, reading blogs, watching videos and witnessing discussions without actually participating (Source – Top Rank ). They can participate in industry conversations, such as Twitter chats or recommend creative solutions to wow customers on social media.

B2B 77

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Perform competitive and market research.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Twitter.

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. Remember, Facebook, Twitter, and YouTube are tools, not a social media strategy. Don’t write off Facebook because you don’t think it’s relevant to B2B.