Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. Products presented by visual influencers perform significantly better than others, especially apparel (6.4x

Analytics 68

Analytics Influencer Apparel Airlines 68

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

SocMed Sean

DECEMBER 18, 2018

Hazel draws her creative inspiration from famous influencers, travels and books. Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. Does it work?

Social Media 220

Social Media Meme Advertising Strategy 220

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? However, you wouldn’t believe how many times the question we proposed above is asked to marketers.

Social Media 130

Social Media Brands Reddit Platform 130

The Realtime Report

AUGUST 8, 2012

The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. There is also a webcast scheduled for August 9, 2012. What do you think?

ROI 191

ROI Mzinga Analytics Social Media 191

Likeable

APRIL 5, 2021

My wife Carrie and I were in the first year of our bootstrapped word-of-mouth marketing agency, then called theKbuzz, and following our baseball stadium sponsored wedding , we were serving clients through mall events , store grand openings , and guerrilla marketing —even more events at baseball stadiums. . It needed to evolve.

Social Media 68

Social Media Hosting Eventful Class 68

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net.

Statistics 108

Statistics Mobile comScore Marketing 108

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Post regularly Consistency is key when it comes to short-form video marketing.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

MAY 23, 2013

Now, Taco Bell’s custom ring bling gifted to a few “special ladies” is generating headlines for the company’s unique influencer strategy approach. Three weeks ago, the above snap shot of a custom gold ring bearing the Taco Bell name in cursive was posted on the company’s Instagram account.

Influencer 145

Influencer Instagram Social Media Strategy 145

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Find ways to measure whether your social interactions are having a positive influence on your customer service activities, identifying new leads, or helping make your products/services better. These are opportunities for your company. They aren’t.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Waxing UnLyrical

JUNE 12, 2013

Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.

Film 258

Film Metrics Flickr Loyalty 258

Social Media Marketing

SEPTEMBER 27, 2020

Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. In 2012, the global mobile gaming industry was valued at 7.8 Users can also share their achievement on their social media accounts and influence their friends to play the game. billion USD. billion USD.

Mobile 90

Mobile Trends Upcoming Industry 90

Proactive Report

DECEMBER 9, 2014

92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Map the brand’s social graph.

Template 111

Template Templates Social Media Strategy 111

Idaconcpts

NOVEMBER 21, 2012

My favorite denim company, @ earnestsewn (which I wear everyday), was the first commercial account on Twitter. Forward to December 2012 and now there are now there are several thousands brands on Twitter joining @earnestswen. Ranging from @Nike to @LuckyBrand, brands have extended their influence on consumers.

Retail 134

Retail Affiliate marketing Compete Study 134

ProBlogger

DECEMBER 30, 2011

” I think Maria will be an influence on curators for years to come. Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Marcus started a swimming pool company in 2001. In 2012, she’ll be just as busy. Kristi Hines. Marcus Sheridan. Jenny Blake.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013. ” She was featured in Fast Company and Business Insider.

Twitter 187

Twitter Airlines Syndication Blogger 187

Waxing UnLyrical

MARCH 6, 2013

Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. “While the food system is complex and its problems multi-faceted, we know that the world’s largest food and beverage companies have enormous influence. Right now, nearly one in eight people on earth go to bed hungry.

Twine 246

Twine Brands Policies Campaign 246

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. No easy feat.) What are dark posts?

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

AUGUST 25, 2013

If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. App-ification is Your Future.

Mobile 147

Mobile Apple iPhone Applications 147

Oktopost

MARCH 21, 2019

Branded hashtags allow companies to see what customers are saying about them, and engage in real-time conversation. Marketing analytics company TrackMaven discovered that engagement drops if you use more than two hashtags. You’ll get all the public facing hashtags on brands and influencer profiles.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Proactive Report

MAY 8, 2017

92% of marketers claim that social media marketing is important for their business. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Meritus Media Inc.,

Template 56

Template Templates Social Media Strategy 56

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter. Companies can also track customer grievances via Twitter to resolve them.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Kikolani

AUGUST 24, 2012

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Business / Career. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Convince & Convert

APRIL 11, 2014

Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. Ford and Jimmy Fallon have taken real-time marketing to a new level with the #fingersona4x4 campaign that arose in response to Jimmy Fallon looking for a new truck. It was that viral. In December 2013, Bob and Jerry were finally reunited. .

Automotive 141

Automotive Campaign Engagement Social Media 141

Convince & Convert

MAY 1, 2014

” Click the play button to listen here: ">[link] Read on for the full highlights: [link] BringJerryHome.com Creator, Bob Pfeifer Bob Pfeifer @bringjerryhome In 2012 when Bob’s son Jerry didn’t return from a trip to Central Europe, Bob knew nothing about social media. Bob found very little resistance to his efforts.

Software 145

Software Social Media Skills Team 145

Waxing UnLyrical

MAY 3, 2012

And no one could have guessed that his influence would have reached us today through institutions like MTV , the American Music Awards , the Golden Globes and American Idol. Well, some other fella out of Minneapolis is testing it (or some other version of it)… right now… in three markets. The first quarter of 2012 is done.

Journal 165

Journal Flickr Influencer Training 165

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

Buffer Social

JULY 5, 2022

And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters. While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food.

Newsletter 80

Newsletter Film News Influencer 80

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Socialmedia.biz

JUNE 8, 2018

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. To improve the performance, morale, and efficiency of your staff members, you can integrate this software with your company’s productivity systems.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Later

MAY 6, 2020

Earlier this year, for the first time ever, Google’s parent company Alphabet disclosed YouTube’s advertising revenue — which totaled $15 billion in 2019. Instagram is working on IGTV Ads to let influencers monetize their content by running short ads on their IGTV Videos pic.twitter.com/wOhbnpsfjL.

Instagram 64

Instagram YouTube Compete Platform 64

Proactive Report

MARCH 14, 2013

Are you still wondering just how to integrate social media into your marketing mix? A new study from Radius Global Market Research (Radius GMR) may be able to shed some light on this question – they asked consumers how they use online and social media as they consider purchases within a number of key product categories.

Pharmaceuticals 66

Pharmaceuticals Social Media Survey Travel 66