Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

Instagram 139

Instagram Brands UGC Travel 139

SocMed Sean

MARCH 3, 2022

Launched in March 2010, by January 2012, Pinterest had almost 12 million users, making it the fastest site in history to break the 10 million visitor mark. This made it feel a bit like a spammy social media network. Do you have thoughts or questions on social media marketing on Pinterest in 2022?

Strategy 195

Strategy Marketing Automotive Campaign 195

Ignite Social Media

JULY 18, 2017

Back when Ignite started in 2007, social media was a simpler time. Myspace was the top social media site, Facebook was new, and we were fine with it. Ignite has been serving up social media for some of the world’s best brands for 10 years, and we’ve seen a lot of changes. Drop us a line !

Social Media 87

Social Media MySpace Sites Instagram 87

Direct Marketing Observations

DECEMBER 19, 2011

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. They’re ready as long as they have their social media policies in place. It’s actually a start. The problem?

Social Media 228

Social Media Policies Consultant ROI 228

Bill Hartzer

OCTOBER 12, 2012

Twitter and Facebook , as well as many other social media networks such as Pinterest, both encourage and endorse reverse social media hijacking. What is Reverse Social Media Hijacking? Reverse Social Media Hijacking occurs when someone goes to a social media site (such as Facebook, Twitter, Pinterest, etc.)

Domain Name 162

Domain Name Social Media Twitter Policies 162

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Ari Herzog

JANUARY 9, 2013

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. They did that, and they told their friends.

LinkedIn 133

LinkedIn Social Media Strategy Tips 133

Adam Sherk

JANUARY 23, 2013

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.

Training 93

Training Company Social Media Skills 93

Koka Sexton

DECEMBER 28, 2012

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. Since I started at InsideView in 2010 the goal has been to put a dent in the sales ecosystem around the company and the product. The ROI of Social Media.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. The photos are interesting as they tell a story and show the brand identity. Similar Posts: 2012 Is The Year of Visual Communication.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Socialmedia.biz

JULY 14, 2016

Content is still incredibly important, but there’s a not-so-new beast called social media that many business are still neglecting and missing out on entirely. Search engines are placing higher importance on what’s coming from social media. What else ranks directly from social? Need proof? Your profile.

Social Media 60

Social Media NoFollow SEO Engineering 60

Socialmedia.biz

JUNE 8, 2018

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. Twitter accounts.

Study 256

Study Social Media Survey YouTube 256

Mindjumpers

JUNE 8, 2012

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012. This is what American Express saw in failure rate of small businesses, which had increased with 40 percent from 2007 to 2010.

CSR 237

CSR Small Business Case Study Communities 237

Ari Herzog

AUGUST 3, 2012

We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. October 2010, tweetup at Lansdowne Pub: [link]. The inaugural meeting is my “story” because it involved so many world’s within social media for me. Fred Wilson.

Social Media 101

Social Media Startup Energy Meeting 101

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose.

Mobile 225

Mobile comScore Insurance Sites 225

Social Media Strategery

FEBRUARY 21, 2012

If you happen to run an organization or handle public relations for an organization though, you should get to know them because there's plenty you can learn about communications, public relations, and branding from them. — Paul Bissonnette (@BizNasty2point0) February 10, 2012. Thing is, they're GOOD at it. Definitely.

Social Media 106

Social Media Twitter Sports Feed 106

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Pixlee

NOVEMBER 3, 2016

Social media data analytics is the foundation of an advanced, effective digital marketing campaign. With social media analytics, businesses can see exactly how customers perceive and interact with their brand, allowing them to make strategic changes that move the needle for the business. What Is Social Data?

Data 40

Data Social Media Marketing Influencer 40

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. Walk us through what invisible user means.”

Survey 74

Survey Social Media Wikipedia LinkedIn 74

ProBlogger

DECEMBER 30, 2011

This year, I tried to go outside of the social media echo-chamber and focus on people who are expanding beyond their blogs. Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. In 2012, she’ll be just as busy. Colin Wright.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Ari Herzog

SEPTEMBER 20, 2012

2010: Twitter. From Singapore I’ve watched the social media world develop its identity and characteristics. Often, friends from the “real” world gave me passage to the social media world. Most social media user interfaces remind me of miniaturized strip malls. 2012: Today.

MySpace 187

MySpace Tweetdeck Mashup Flickr 187

Convince & Convert

JANUARY 17, 2012

But the reality is this folks—This dearth of transparency in modern society is also giving folks like you and me a tremendous opportunity to stand up, stand out, and brand ourselves into something exceptional. Small Fiberglass Pool Design Awards 2010. Final Results: 46,000 page views and 428 inbound links. Why is it transparent?

Marketing 141

Marketing Price Cost Questions 141

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Share it on StumbleUpon.

B2B 279

B2B Marketing Mobile CPM 279

Diva Marketing Blog

DECEMBER 25, 2011

No, it's not a new social media customer service strategy. If we listen closely we learn that to succeed in 2010 or 2011 or 2025 or. It's not all about the brand. However, with social media, when we pull off the pretty red bows, we find that the impact reaches far beyond marketing, customer service or sales.

Social Media 72

Social Media Film Foursquare Flickr 72

Social Media Marketing

JUNE 28, 2012

I've been fortunate to be part of some amazing vehicle reveals and launches that involve social media during the four years that I've been at Ford. Or, as MediaPost recently observed , Ford "could probably publish a textbook on social-media launch strategies for cars and crossovers." But before I do, a quick word.

Case Study 167

Case Study Flickr Team Social Media 167

Dave Fleet

FEBRUARY 16, 2016

The first five years – 2006-2010 – were catalysed by constant change. This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. Between 2010 and 2013 (or so), we saw things slow slightly. . –

Mobile 105

Mobile Trends Compete Loyalty 105

Direct Marketing Observations

FEBRUARY 25, 2011

billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% Look at the change in revenue from 2009 to 2012 in the US alone! The choices consisted of the following: No, I have never purchased ads on social sites — 64.86%.

Facebook 178

Facebook Social Networking Widget Advertising 178

Buffer Social

AUGUST 16, 2023

We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. A look at our pricing history Our ASP also reflects the changes we’ve made to our pricing model over the years.

Price 70

Price Buy Insurance Cost 70

Twist Image

MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Prior to my closing keynote presentation, there was a panel discussion about the state of media. So, how are the brands stacking up? Is your brand ready?

iPad 105

iPad Tumblr Yahoo iPhone 105

Twist Image

AUGUST 14, 2012

It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via social media in real time. Who would have thought that 140 characters on Twitter could do so much damage to the character of a brand? to 3.26).

Airlines 92

Airlines Wikipedia Publishing Price 92

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. 46% of B2B buyers purchase something after watching video.

YouTube 111

YouTube Strategy B2B Marketing 111

Writtent Blog

MAY 20, 2014

Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing. Social Media Reigns King. Social media marketing is the most popular content promotion tactic by a mile. Image source. After Yahoo!

Trends 95

Trends Content Marketing Curation 95

Convince & Convert

JANUARY 9, 2012

Dusty (@DustyHunt) January 3, 2012. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Did the agency use a crowdsourced idea to devise the talking bag concept?

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. I’m really excited to be spending time relaxing with friends and family (especially the latest addition to the family – my 5 week old niece) and recharging the batteries ahead of 2012.

Twitter 65

Twitter Hashtag Facebook Features 65