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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. It’s an incredibly turnaround.

Fashion 409
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10 Years Ago Today! My 1st Article About Blogging

Debbie Weil

22, 2001 , that I published my first article about business blogging. The Corporate Bloggging Book was released exactly five years ago, in August 2006. Click here to read To Blog or Not to Blog… That’s a Good Question, which was published in ClickZ on Aug. It was exactly 10 years ago today, Aug.

Travel 127
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10 Years Ago Today! My 1st Article About Blogging

Debbie Weil

22, 2001 , that I published my first article about business blogging. The Corporate Bloggging Book was released exactly five years ago, in August 2006. Click here to read To Blog or Not to Blog… That’s a Good Question, which was published in ClickZ on Aug. It was exactly 10 years ago today, Aug.

Travel 127
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Revamping Old Content

Small Business Mavericks

Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it. This includes your static content, blog content, and maybe even your social media content. And still other content will need a major overhaul.

Content 156
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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’ve been working virtually, at least in part, since 2006. This Economist article is a very interesting read, by the way. But if your competitor is delivering essentially the same quality of content, but is doing so in a much more entertaining way, where do you think they’ll be during Round 3? Zoomifying the world.

Eventful 334
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Content Farms: Did Google Go Far Enough?

Small Business Mavericks

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results.

Google 150
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7 examples of influencer marketing campaigns

Sprout Social

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What is an influencer marketing campaign? Recaps were also posted on TikTok.

Examples 121