Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. There – we said it! Review your copy for typos.
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? Is my content useful?
The Value of a PR Pitch According to 1,300 Publishers
DECEMBER 29, 2016
Media and influencer outreach is a crucial aspect in making sure your brand and its content get to the right audience. The post The Value of a PR Pitch According to 1,300 Publishers appeared first on Spin Sucks. As PR professionals, nurturing intricate relationship with publications and journalists is essential. Related Stories Is the Media Ignoring Your Email Pitches?
Link Building Tactics for Publishers
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. So what link building tactics are most effective for publishers? Link reclamation.
Self-Publishing vs. Publisher: Why You Should Do Both
MAY 30, 2012
He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. Because a competitor is publishing a Twitter book and they want to beat them to the punch. Is Publishing Dead? If I publish this blog post by 7 a.m. A full year.
Done with Traditional Publishing
FEBRUARY 13, 2013
Brian Driggs asked me to discuss self-publishing after reading my sordid Fifth Estate story. While I don’t want to dismiss traditional publishing altogether, I can only speak for myself. I will self publish my next book. There are several reasons, but first let’s discuss two reasons to consider traditional publishing: Prestige. Learn How to Publish.
How Lazy Content Curation Is Ruining Your Influencer Relationships
AUGUST 24, 2016
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika!
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Chartbeat Publishing.
The Future of Association Publishing
MAY 12, 2012
Thanks to Association Media & Publishing for this interesting video. Do you have any thoughts about the future of publishing? Content StrategyYou know we do. photo credit ).
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
You have invested in that content. published it. In fact, publishing your article is just the first step. I have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). Twitter is obviously going to be one of the primary platforms for you to share content.
8 Tips On Developing A Social Publishing Approach For Brands
AUGUST 13, 2012
A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. Audience-based contextually relevant content that can be measured is the linch pin. 8 tips on developing a social publishing approach for brands. Develop messaging that is supported by both curated and created content.
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Convince & Convert
JULY 29, 2014
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. I put LinkedIn’s new publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. 35 published articles From 0 ?
Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Publishing
What Does Facebook’s Latest Algorithm Change Mean for Publishers?
JULY 6, 2016
Case in point: despite a drive toward biasing news content , Facebook users may not care all that much about news, showing a preference instead for updates from family and friends. Buzzfeed reporter Charlie Warzell , notes that Facebook wants maximum engagement from users, and unfollowing, blocking or decreasing the priority of friends posts is a failure of the network to provide engaging content. There is another struggle here, and that’s the one between Facebook and publishers. Social networks have the upper hand when it comes to online publishing now.
Take Advantage of Additional Google News Opportunities for Publishers
JUNE 4, 2014
Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While not as impactful as key news search optimization tactics, the tag offers another way to establish the topical relevancy of your content. As I covered in Google News news_keywords Meta Tag: More Cons than Pros?
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. I’ll say it again: Repurpose content. Repurpose Content the eBook Way.
How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
But just how much traffic is it currently driving to publishers? In working with a wide range of news and content sites, I know that becoming an approved source and maximizing Google News visibility (through avoiding news crawl errors and editorial optimization) continue to be important priorities. So publishers are right to continue to make it a priority. total search visits.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves.
You Can Be An Internet Publisher
Small Business Mavericks
MARCH 7, 2013
Many small businesses are starting their own publishing companies as a separate branding element for their online presences. There are many ways to go about publishing online. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake. Here are 4 ways you can become an online publisher without detracting from your current small business goals: E-zine publishing – As an e-zine publisher, you should look at publishing content that isn’t self-promoting.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.
The New(ish) Trend Of Publishing Within Publishing
APRIL 9, 2016
What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. Perhaps an advertising rev share deal with Facebook, perhaps a newish brand on a popular social media platform that would create attention for Business Insider, perhaps a deal with Facebook where this unique content might be used in the future if/when Facebook decides to get serious about being a search engine too, perhaps a data platform? The thing about this publishing thing. .
Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
Has this translated into a significant change in social news referrals for publishers? ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group. So I pulled the 2009-2011 Reddit and Digg referral figures for selection of 12 major magazine and Web-only content sites. million 2011.
Monday Roundup: Content Rules
JUNE 23, 2014
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules. 4 Reasons Your Content Is Yawn-Worthy.
How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You've produced your content. You published it. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You're really proud of it. But no one visits it. Roger Gallager says you are missing.
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. While Facebook claims that Instant Articles are aimed at delivering a better experience to users, this doesn’t change the fact that it is taking away control from publishers, and experience shows that it has always been difficult to monetize content you can’t control.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
I am often asked, “How do I promote blog posts and distribute my content?” That said, there are some good rules of thumb you can follow, particularly when it comes to content distribution. She said, “We think we have the content thing down, but we can’t figure out distribution.” Whatever you call it, get your content out when it is published.
Ad Blocking, Brand Journalism, and the Publisher’s Dilemma
FEBRUARY 1, 2016
An experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected. The post Ad Blocking, Brand Journalism, and the Publisher’s Dilemma appeared first on Spin Sucks. Related Stories Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question Create a Winning Sponsored Content Strategy.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Content Amplification.
Four Content Distribution Strategies
MARCH 12, 2015
You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Now you must put your content distribution strategy into action. Make a Content Distribution To-Do List.
Three Essential Blog Writing Tips for Just Before You Click Publish
JUNE 16, 2015
But what about those last moments before you click publish? And now you just want to make sure, before you send your content out into the big, scary Internet, that your article is the best it can be. For perking up your content. But before you hit publish, sit back and really think about your target reader. She’s not ready to hit publish! By Eleanor Pierce.
Pinterest: Great Opportunity for Lifestyle Publishers and Brands
NOVEMBER 21, 2011
The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. Should Publishers Add “Pin It” Buttons? MyRecipes.
Facebook Live Deals With Publishers Won’t Be Renewed (Report)
JANUARY 17, 2017
When it comes to paying publishers for live video content , Facebook gaveth, but Facebook reportedly taketh away. Kurt Wagner of Recode reported that several publishers told him the social network is no longer emphasizing Facebook Live video during negotiations, and they do not expect livestreaming deals they inked with Facebook last year to be renewed. Readers: Do you think longer-form, premium video content can succeed on Facebook?
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. However, the past decade hasn’t fostered thoughtful interaction between that content and its consumers. As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Publisher Platform (P3). Used it?
5 Reasons Snackable Content is (Still) Awesome
OCTOBER 7, 2015
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand. Puh-lease.
A System for Easily Publishing Consistently Great Content – A Pamela Wilson Series
JANUARY 29, 2017
Content marketing works — you know that. You like the content here and you want to learn more about how to create it yourself. It’s all well and good to talk about how to write content effectively, of course. Content marketing works best when it’s done consistently over time. One single piece of well-written content won’t turn your business around. It was.
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. Yikes!
Publishing Is A Relationship
NOVEMBER 26, 2014
Publishing is a relationship. Blog Content Marketing Writing content marketing reading writing Let me get a little deep on you. ” We see.
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. Even though I didn’t start out as a great blogger (which I am reminded of every blog anniversary, when I re-publish our very first blog post ), I put something on proverbial paper every day. There are a lot of content ideas in there.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. As the director of Visual Website Optimizer (A/B testing software) I have had the opportunity to observe hundreds of A/B tests by our (publisher) customers and analyze what works for them. Content Distribution.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
When it comes to SEO publishers need to understand and effectively communicate progress and success. In this post I’d like to highlight some of the key metrics for publishers to focus on. YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. Sounds good, but are your efforts working? Secondary Metrics.