Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Whenever you publish content it should be relevant for both your audience and your own business perspectives.

Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. Here are my top 16 items to check before you push your content live for all the world to see.

Trending Sources

Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers?

Content Creation? Curation? Focus on Publishing Instead

Firebelly

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! Publishing is the overall approach of content and conversation. How long can your content be?

How Much Search and Social Media Traffic Do Publishers Get?

Adam Sherk

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers.

The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? I thought I’d share some of my favorites that are well suited to editorial content sites. Chartbeat Publishing. But here are a few that are a good fit for publishers.

The Future of Association Publishing

SocialFish

Thanks to Association Media & Publishing for this interesting video. Do you have any thoughts about the future of publishing? Content StrategyYou know we do. photo credit ).

8 Tips On Developing A Social Publishing Approach For Brands

Firebelly

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. Audience-based contextually relevant content that can be measured is the linch pin. That is the role of contextual content.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. I put LinkedIn’s new publishing platform to the test. 35 published articles From 0 ?

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

You have invested in that content. published it. In fact, publishing your article is just the first step. To follow up on this, here are essential tools that will help you get more exposure to your content. Viral Content Buzz. Your awesome team was involved.

Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. 6) YouTube videos – Video content from YouTube is also featured within Google News.

Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I started with the sites surveyed in my post on search and social traffic and then added several more newspaper, magazine and content sites, for a total of 70 brands.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. Here are eight social media questions that publishers should be asking themselves: 1. The big thing for publishers now is figuring out their level of comfort with frictionless sharing.

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. So publishers are right to continue to make it a priority.

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You Can Be An Internet Publisher

Small Business Mavericks

Many small businesses are starting their own publishing companies as a separate branding element for their online presences. There are many ways to go about publishing online. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake. There are a variety of ways to get content for your e-zine. Start a blog – Blogging is another way to be a publisher.

What Does Facebook’s Latest Algorithm Change Mean for Publishers?

SocialTimes Facebook

Case in point: despite a drive toward biasing news content , Facebook users may not care all that much about news, showing a preference instead for updates from family and friends. Buzzfeed reporter Charlie Warzell , notes that Facebook wants maximum engagement from users, and unfollowing, blocking or decreasing the priority of friends posts is a failure of the network to provide engaging content. There is another struggle here, and that’s the one between Facebook and publishers.

Monday Roundup: Content Rules

Waxing UnLyrical

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. 4 Reasons Your Content Is Yawn-Worthy.

Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

Has this translated into a significant change in social news referrals for publishers? ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group.

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. I am primarily covering publishers in this post but there are also solid opportunities for retailers.

Smart Monetization for Publishers in a Facebook Instant Articles Era

SocialTimes Facebook

Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. At F8 in April, Facebook boasted about some interesting results from publishers using Instant Articles.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. However, the past decade hasn’t fostered thoughtful interaction between that content and its consumers. A more social and real-time community will self-perpetuate content.

5 Reasons Snackable Content is (Still) Awesome

Visually SM

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain: A longer shelf life for content on social media.

The Finally-Gonna Do It Guide to LinkedIn Publishing

agora pulse

If you have been waiting around to start using LinkedIn Publishing because you didn’t know where to start, here are tips to get you started and help you make the most out of your Publishing Content. Why Use LinkedIn Publishing. Step 6: Publish.

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Publishing Is A Relationship

Firebelly

Publishing is a relationship. Blog Content Marketing Writing content marketing reading writing Let me get a little deep on you.

7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. In this post I will detail conversion rate optimization tips for publishers and media sites. Content Distribution.

Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers.

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

When it comes to SEO publishers need to understand and effectively communicate progress and success. In this post I’d like to highlight some of the key metrics for publishers to focus on. Getting search visitors to click through to a second piece of content could be another.

12 Social Media Tools for Scheduling and Publishing Updates Compared

Kikolani

In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research.

Facebook Live Deals With Publishers Won’t Be Renewed (Report)

SocialTimes Facebook

When it comes to paying publishers for live video content , Facebook gaveth, but Facebook reportedly taketh away. Kurt Wagner of Recode reported that several publishers told him the social network is no longer emphasizing Facebook Live video during negotiations, and they do not expect livestreaming deals they inked with Facebook last year to be renewed. Readers: Do you think longer-form, premium video content can succeed on Facebook?

Is Using Facebook Comments Good for Publishers?

Adam Sherk

It is also important to note that most Facebook users are interacting largely with mainstream media and general interest content that is not professional in nature. So is the system good for publishers? 10 Practical Twitter Tips for Publishers.

Translation and Localization Tips for Publishers

Adam Sherk

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. One of the pivotal processes when localizing your online publication is ensuring the content is properly translated. Add local content. However, they can also provide some regional content that is only available to local readers. Publishin

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%). Publish.

Official Publisher Profiles on Digg One Year Later: Followers up 720%

Adam Sherk

When I did my original post Digg v4 was just about to come out of alpha so there has been a significant increase in exposure for the profiles and many more publishers have created them. Most of the publishers continue to follow very few others: Profile Following 8/10/11 Following 8/4/10.

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To Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits.

Twist Image

Three Billion Content Views Per Month. Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. content. content distribution. content marketing. publishing.

Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. Lifestyle content is the big winner but there are good opportunities for publishers in nearly any topical area.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. While it may be more time-consuming on the front end, you’ll find that working with individual publishers will pay off in the long run. This way, the content will be authentic.

Five Reasons To Publish Killer Content

Small Business Mavericks

You need killer content to survive! What exactly is killer content? If you can create content that catches the attention of the masses to the point that it is shared, then you’ve produced killer content. That content could text based, videos, images, or the latest fad, an infographic. So why publish killer content? Branding – the more often your content is viewed, the more it exposes your brand.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

Journalism Is Not Content Marketing

Twist Image

Once all of this research was gathered, these journalists would draft, write, edit (and, with the help of an editor) re-edit and toil away to make their works (once published) resonate. After writing for magazines and newspapers, I started publishing a few of them. content.