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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 199
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media.

Trends 166
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers. 1. There are 1.9

YouTube 111
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Does E-mail Marketing or Blogging Produce More Results

Small Business Mavericks

And the author is talking specifically about social media, but many book authors (and business owners) write blog posts then share the through social media as a part of their overall marketing strategy, so I’m going to lump blogging and social media here into one heap. Does Blogging/Social Media Work? I’m not going to do that.

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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. my social media analytics ) if YouTube links really experience lower engagement than native posts. That’s why I’m suiting up (a.k.a. Let’s do this.